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Puravia ads

Updated Nov 1, 2026

Puravia has run 19 Facebook and Instagram ads since Aug 2026, and 0 are live right now. Its active ads are 84% image, 16% video. They reach mostly men aged 65+ in the United Kingdom. Most of them send traffic to trycarlton.com. Across all ads, Meta reports about 1.9K reach.

Total ads
19
Live now
0
Video share
16%
Top market
UK
Advertising since
Aug 2026
  1. Puravia ad: 10p a blade, on the open shelfImage84d

    10p a blade, on the open shelf

    When a basic hygiene product ends up locked behind security glass, its price has stopped being reasonable. Nearly £5 a cartridge. Dear enough to be worth…

    See details · trycarlton.com

  2. Puravia ad: Your blades go blunt in three shaves. That's not a flaw. That's the product…Image84d

    Your blades go blunt in three shaves. That's not a flaw. That's the product working as designed.

    Think about the last time your razor started tugging. Three shaves in, maybe four. You sighed, and you bought more. Now ask the question the industry hopes…

    See details · trycarlton.com

  3. Puravia ad: The three things no razor gives you at onceImage84d

    The three things no razor gives you at once

    Cheap, close, built to last. Not one razor on the shelf gives you all three. The disposable is cheap and barely shaves. The cartridge is close and quietly…

    See details · trycarlton.com

  4. Puravia ad: I'm not proud of what I took from suite 609Video5d

    I'm not proud of what I took from suite 609

    I nicked a bottle of body oil from a hotel in Mauritius last summer. I'm not proud of it. Three weeks later, the general manager wrote to me. It was the third…

    See details · trypuravia.com

  5. Puravia ad: Your blades go blunt in three shaves. That's not a flaw. That's the product…Image84d

    Your blades go blunt in three shaves. That's not a flaw. That's the product working as designed.

    Think about the last time your razor started tugging. Three shaves in, maybe four. You sighed, and you bought more. Now ask the question the industry hopes…

    See details · trycarlton.com

  6. Puravia ad: The three things no razor gives you at onceImage84d

    The three things no razor gives you at once

    Cheap, close, built to last. Not one razor on the shelf gives you all three. The disposable is cheap and barely shaves. The cartridge is close and quietly…

    See details · trycarlton.com

  7. Puravia ad: The butler brought me this "weird" oilVideo5d

    The butler brought me this "weird" oil

    I stayed at one of the most prestigious hotels in Paris. They meet you at the station with a chauffeur who calls you madame. They greet you at the door with a…

    See details · trypuravia.com

  8. Puravia ad: One stroke of a 5-blade razor is five passes over your skin. Nobody tells you…Image84d

    One stroke of a 5-blade razor is five passes over your skin. Nobody tells you that.

    Here's what the adverts never show in slow motion. Every stroke of a five-blade cartridge runs five blades over the same patch of skin. The first one grips…

    See details · trycarlton.com

  9. Puravia ad: The three things no razor gives you at onceImage84d

    The three things no razor gives you at once

    Cheap, close, built to last. Not one razor on the shelf gives you all three. The disposable is cheap and barely shaves. The cartridge is close and quietly…

    See details · trycarlton.com

  10. Puravia ad: This blade costs 10p and shaves better. You've never seen it in a TV advert…Image84d

    This blade costs 10p and shaves better. You've never seen it in a TV advert. Ask yourself why.

    Some products are kept off your screen for a reason. The double-edge blade has existed for over a hundred years. Barbers still use it. It costs about 10p…

    See details · trycarlton.com

  11. Puravia ad: Your blades go blunt in three shaves. That's not a flaw. That's the product…Image84d

    Your blades go blunt in three shaves. That's not a flaw. That's the product working as designed.

    Think about the last time your razor started tugging. Three shaves in, maybe four. You sighed, and you bought more. Now ask the question the industry hopes…

    See details · trycarlton.com

  12. Puravia ad: One stroke of a 5-blade razor is five passes over your skin. Nobody tells you…Image84d

    One stroke of a 5-blade razor is five passes over your skin. Nobody tells you that.

    Here's what the adverts never show in slow motion. Every stroke of a five-blade cartridge runs five blades over the same patch of skin. The first one grips…

    See details · trycarlton.com

  13. Puravia ad: "Just 97p a day." Their own advert said it. That's £354 a year.Image84d

    "Just 97p a day." Their own advert said it. That's £354 a year.

    Sometimes the industry tells on itself. A few years back, one of the big razor brands ran a TV advert with a proud little line: a great shave for "just 97p…

    See details · trycarlton.com

  14. Puravia ad: This blade costs 10p and shaves better. You've never seen it in a TV advert…Image84d

    This blade costs 10p and shaves better. You've never seen it in a TV advert. Ask yourself why.

    Some products are kept off your screen for a reason. The double-edge blade has existed for over a hundred years. Barbers still use it. It costs about 10p…

    See details · trycarlton.com

  15. Puravia ad: "Just 97p a day." Their own advert said it. That's £354 a year.Image84d

    "Just 97p a day." Their own advert said it. That's £354 a year.

    Sometimes the industry tells on itself. A few years back, one of the big razor brands ran a TV advert with a proud little line: a great shave for "just 97p…

    See details · trycarlton.com

  16. Puravia ad: The £4,500 retreat secret that has nothing to do with hikingVideo5d

    The £4,500 retreat secret that has nothing to do with hiking

    I've just spent £4,500 to hike fourteen miles a day in the mountains of Mallorca. And I need to tell you about something slightly ridiculous that happened…

    See details · trypuravia.com

  17. Puravia ad: Take your age. Subtract 18. Multiply by £200.Image83d

    Take your age. Subtract 18. Multiply by £200.

    There's a sum no razor brand wants you to do. Your age, minus 18, times £200. That's your lifetime blade bill so far, if you've been using the big-brand…

    See details · trycarlton.com

  18. Puravia ad: Take your age. Subtract 18. Multiply by £200.Image84d

    Take your age. Subtract 18. Multiply by £200.

    There's a sum no razor brand wants you to do. Your age, minus 18, times £200. That's your lifetime blade bill so far, if you've been using the big-brand…

    See details · trycarlton.com

  19. Puravia ad: This blade costs 10p and shaves better. You've never seen it in a TV advert…Image84d

    This blade costs 10p and shaves better. You've never seen it in a TV advert. Ask yourself why.

    Some products are kept off your screen for a reason. The double-edge blade has existed for over a hundred years. Barbers still use it. It costs about 10p…

    See details · trycarlton.com

Puravia ad hooks

The opening line of each of Puravia's most-seen video and image ads.

  1. 01When a basic hygiene product ends up locked behind security glass, its price has stopped being reasonable.
  2. 02Think about the last time your razor started tugging.
  3. 03Cheap, close, built to last.
  4. 04I nicked a bottle of body oil from a hotel in Mauritius last summer.
  5. 05I stayed at one of the most prestigious hotels in Paris.
  6. 06Here's what the adverts never show in slow motion.
  7. 07Some products are kept off your screen for a reason.
  8. 08Sometimes the industry tells on itself.

Puravia ad headlines

HeadlineAdsLongest run
The three things no razor gives you at once31d
This blade costs 10p and shaves better. You've never seen it in a TV advert. Ask yourself why.31d
Your blades go blunt in three shaves. That's not a flaw. That's the product working as designed.31d
One stroke of a 5-blade razor is five passes over your skin. Nobody tells you that.21d
Take your age. Subtract 18. Multiply by £200.21d
"Just 97p a day." Their own advert said it. That's £354 a year.21d
The £4,500 retreat secret that has nothing to do with hiking11d
I'm not proud of what I took from suite 60911d
10p a blade, on the open shelf12d
The butler brought me this "weird" oil11d

Longest-running Puravia ad copy

Ad copyAdsLongest run
When a basic hygiene product ends up locked behind security glass, its price has stopped being reasonable. Nearly £5 a cartridge. Dear enough to be worth stealing, so it's protected like a bottle of single malt. That price doesn't pay for…12d
Here's what the adverts never show in slow motion. Every stroke of a five-blade cartridge runs five blades over the same patch of skin. The first one grips the hair and pulls it upward. The others cut it below the surface. Pore by pore…21d
I nicked a bottle of body oil from a hotel in Mauritius last summer. I'm not proud of it. Three weeks later, the general manager wrote to me. It was the third morning. We'd been at the resort for three days, and in the bathroom, fixed…11d
I stayed at one of the most prestigious hotels in Paris. They meet you at the station with a chauffeur who calls you madame. They greet you at the door with a doorman who already knows your name. They welcome you into the suite with…11d
I've just spent £4,500 to hike fourteen miles a day in the mountains of Mallorca. And I need to tell you about something slightly ridiculous that happened there. On the fourth evening, at dinner, the woman next to me, sixty-four, from…11d
Cheap, close, built to last. Not one razor on the shelf gives you all three. The disposable is cheap and barely shaves. The cartridge is close and quietly costs you £180 a year. The cut-throat is cheap and flawless, if you'll put in years…31d
Sometimes the industry tells on itself. A few years back, one of the big razor brands ran a TV advert with a proud little line: a great shave for "just 97p per day". They meant it as good value. 97p a day is £354 a year. £3,540 a decade…21d
There's a sum no razor brand wants you to do. Your age, minus 18, times £200. That's your lifetime blade bill so far, if you've been using the big-brand cartridges. At 40, around £4,400. At 50, closer to £6,400. For a strip of steel that…21d
Think about the last time your razor started tugging. Three shaves in, maybe four. You sighed, and you bought more. Now ask the question the industry hopes you never ask: whose interest does a short-lived blade serve? A brand that sells…31d
Some products are kept off your screen for a reason. The double-edge blade has existed for over a hundred years. Barbers still use it. It costs about 10p, fits any standard safety razor, and cuts the hair at the surface instead of…31d

Puravia landing pages

  1. https://trycarlton.com/pages/true-cost-of-razor-blades10 ads · 53%
  2. https://trycarlton.com/pages/why-razor-blades-cost-so-much6 ads · 32%
  3. https://trypuravia.com/products/botanical-firming-body-oil3 ads · 16%

Puravia new ads per month

  • Oct 20263
  • Aug 202616

Puravia ads FAQ

How many ads is Puravia running on Facebook and Instagram?
As of Nov 2026, Puravia has 0 active ads and 19 ads in total in the Meta Ad Library.
What kind of ads does Puravia run?
Puravia's active ads are 84% image (16), 16% video (3).
Who does Puravia target with its ads?
Based on the reach Meta reports for its ads, Puravia reaches mostly men aged 65+ in the United Kingdom.
How often does Puravia launch new ads?
Puravia has been advertising on Meta since Aug 2026. It launched 3 new ads in Oct 2026.
What is Puravia's most used ad headline?
"The three things no razor gives you at once" — used on 3 ads.
Where do Puravia's ads send people?
Most Puravia ads link to trycarlton.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Puravia?
Brands with similar ads include Loop, Wild, Debbie Le Grainger (157897181664012), Jo Malone London, Shapermint.
What hooks does Puravia use in its ads?
Puravia's most-seen ads open with lines like "When a basic hygiene product ends up locked behind security glass, its price has stopped being reasonable.", "Think about the last time your razor started tugging.", "Cheap, close, built to last.".
Where can I watch Puravia's video ads and commercials?
This page lists Puravia's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Puravia ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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