Primary.com ads
Facebook & Instagram ad libraryPrimary.com has run 81 Facebook and Instagram ads since Feb 2025, and 79 are live right now. Its active ads are 72% video, 24% image, 5% carousel. Their reach is mostly in the United States. Most of them send traffic to primary.com.
- Total ads
- 81
- Live now
- 79
- Video share
- 72%
- Top market
- US
- Advertising since
- Feb 2025
Dynamic10d"If you’re on the fence, don’t hesitate!" - AK, Customer
Looking for the best baby puffer suit? 🤔 ✔️Machine washable ✔️Packable ✔️Best price of the year!
Shop Now · primary.com
Dynamic12d30% off Primary x Sesame PJs
The neighborhood is getting festive! 🎁✨ NEW Primary x Sesame Street holiday PJs are here, featuring some very familiar furry friends. Shop limited edition…
Shop Now · primary.com
Dynamic12d$39.50 for the Best Kids Puffer!
The best-selling kids lightweight puffer is only $39.50 during the Friends & Family Event! Plus, new customers get FREE shipping, no minimum with code FBSHIP
Shop Now · primary.com
- Dynamic12d
"If you’re on the fence, don’t hesitate!" - AK, Customer
Looking for the best baby puffer suit? 🤔 ✔️Machine washable ✔️Packable ✔️Best price of the year!
Shop Now · primary.com
- Dynamic13d
$39.50 for the Best Kids Puffer!
The best-selling kids lightweight puffer is only $39.50 during the Friends & Family Event! Plus, new customers get FREE shipping, no minimum with code FBSHIP
Shop Now · primary.com
- Dynamic14d
Coziest kids layer 🤝 Halloween party ready
Looking for the coziest kids layer? Wrap them up in the supremely soft Primary x Sesame Street teddy fleece jacket (it's like wearing a literal blanket! 🤗)…
Shop Now · primary.com
- Dynamic16d
Coziest kids layer 🤝 Halloween party ready
Looking for the coziest kids layer? Wrap them up in the supremely soft Primary x Sesame Street teddy fleece jacket (it's like wearing a literal blanket! 🤗)…
Shop Now · primary.com
- Carousel17d
Primary.com
It’s one of our favorite times of year — our annual COSTUME CONTEST is officially back, folks! 🎃👻🎊 And this year, we’re giving one grand prize winner…
Visit Instagram Profile · instagram.com
- Dynamic17d
30% off Best-Selling Kids & Baby Puffers
Lightweight puffers are back, in more colors than ever and 30% off during the Friends & Family Event! Shop the staple that sells out every year.
Shop Now · primary.com
- Dynamic17d
30% off Sitewide
The Holiday Shop is OPEN and it's *all* 30% off — save on festive PJs, limited-edition graphic tees, easy outfits, gifts and so much more for the whole family.
Shop Now · primary.com
- Video20d
The BEST Price on Our 5⭐️ Puffer
NEW CUSTOMER SPECIAL! 🤫 Get our best-selling, machine-washable kids puffer for only $39.50 with code FIRSTPUFFER.
Shop now · primary.com
- Dynamic20d
Kids lightweight puffer jacket
Shop Now · primary.com
Dynamic23d30% off the perfect fall staple
Bold rugby stripes and a soft, relaxed fit make this the perfect tee for crisp fall days. Shop now and get 30% off everything during the Friends & Family Event
Shop Now · primary.com
- Dynamic25d
Kids lightweight puffer jacket
Shop Now · primary.com
- Dynamic27d
30% off the best baby rompers
Quick & easy one-piece baby outfits? We ❤️ to see it. Shop the cutest baby rompers, without a logo or slogan in sight. Plus new customers get FREE shipping on…
Shop Now · primary.com
Dynamic27d30% off Sitewide
Shop Now · primary.com
- Video27d
The BEST Price on Our 5⭐️ Puffer
NEW CUSTOMER SPECIAL! 🤫 Get our 2-in-1 reversible puffer for only $49.50 with code NEWFLEECE. 💚 Machine washable 💙 Super fluffy fleece 💜 Recycled &…
Shop now · primary.com
- Dynamic31d
30% off Sitewide
The Friends & Family Event is on! EVERYTHING at Primary is 30% – save on your entire cart and get FREE shipping on a first order with code FBSHIP
Shop Now · primary.com
- Dynamic31d
30% off SITEWIDE NOW
The Friends & Family Event is back! Enjoy 30% off everything for a limited time, from new fall favorites to everything you need for Halloween. Plus, new…
Shop Now · primary.com
- Video31d
The BEST Price on Our 5⭐️ Puffer
NEW CUSTOMER SPECIAL! 🤫 Get our best-selling, machine-washable kids puffer for only $39.50 with code FIRSTPUFFER.
Shop now · primary.com
Dynamic32d30% off Sitewide
Shop Now · primary.com
Image33dwww.primary.com
You’ve got a friend in me. And apparently, a very good group costume too. 🤠✨ Jessie, Woody, Lilypad, and Smarty Pants are bringing the whole toy box to…
Learn more · primary.com
- Video34d
30% off Sitewide
The Friends & Family Event is back! Enjoy 30% off everything for a limited time, from new fall favorites to everything you need for Halloween.
Shop now · primary.com
Dynamic34d30% off Sitewide!
Grown-up clothes that don’t forget how to have fun. Shop comfortable, colorful clothes that bring joy back to getting dressed, and save 30% off for a limited…
Shop Now · primary.com
Primary.com ad hooks
The opening line of each of Primary.com's newest video and image ads.
- 01Looking for the best baby puffer suit?
- 02The neighborhood is getting festive!
- 03The best-selling kids lightweight puffer is only $39.50 during the Friends & Family Event!
- 04Looking for the coziest kids layer?
- 05It’s one of our favorite times of year — our annual COSTUME CONTEST is officially back, folks!
- 06Lightweight puffers are back, in more colors than ever and 30% off during the Friends & Family Event!
- 07The Holiday Shop is OPEN and it's *all* 30% off — save on festive PJs, limited-edition graphic tees, easy outfits, gifts and so much more…
- 08NEW CUSTOMER SPECIAL!
Primary.com ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Primary.com | 62 | 128d |
| 30% off Sitewide | 32 | 33d |
| Closet heroes on sale 🙌 | 12 | 106d |
| Be the first to grab NEW fall graphics! | 11 | 92d |
| ☀️Big Summer SALE☀️ | 9 | 152d |
| $39.50 for the Best Kids Puffer! | 8 | 12d |
| Big Summer Sale! | 8 | 134d |
| now: $12.50 | was: $12.50 | 6 | 152d |
| Primary.com Free DIY Costume Concierge Service | 6 | 33d |
| Baby short sleeve tee | 6 | 152d |
Longest-running Primary.com ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Quick & easy one-piece baby outfits? We ❤️ to see it. Shop 30% OFF the cutest baby shorties, without a logo or slogan in sight, plus get free shipping with code FBSHIP on your first order. 🌈 | 2 | 173d |
| Sunshine-ready favorites are up to 60% OFF in the Big Summer Sale, including ALL swim, dresses, PJs, and more! 😎 Plus get FREE shipping with code FBSHIP on your first order. | 6 | 152d |
| Sunshine-ready favorites are up to 60% OFF in the Big Summer Sale, including ALL swim, dresses, PJs, and more! 😎 Stock up and save on the styles you'll reach for all summer long. | 11 | 152d |
| Head-to-toe UPF 50+ protection in a rainbow of sustainable swimwear for your baby! ☀️ Shop 30% off, plus get free shipping with code FBSHIP on your first order. | 2 | 152d |
| Head-to-toe UPF 50+ protection in a rainbow of sustainable swimwear! ☀️ Shop 30% off during our Big Summer Sale ➡️ | 4 | 151d |
| Little clothes, big savings. 🙌 Shop up to 60% OFF summer favorites for baby, including swim, pajamas, easy outfits, and more. 👶 PLUS get FREE shipping w/ code FBSHIP on your first order. | 6 | 149d |
| What's the coolest thing you've ever found outside? Share it with us at the link in bio for a chance to win $50 to shop primary.com and a chance to be featured in our next issue of True Colors Magazine, coming this summer! | 3 | 137d |
| The Very Big Summer Sale just got even better 🚨 SO many great deals on summer essentials for kids and baby now under $20 ➡️ | 8 | 134d |
| Cue the fireworks 🎆 The cart-building event of the summer has officially arrived. 30% off EVERYTHING! Stock up. Size up. Grab the extra color. Ends July 6th. | 16 | 128d |
| Here’s the scoop 🍦 Shop up to 60% off sweet summer deals in our End of Season Sale. Save big before they melt away! | 9 | 116d |
Primary.com landing pages
- https://www.primary.com/collections/all7 ads · 9%
- https://www.primary.com/6 ads · 7%
- https://www.primary.com/products/adult-stripe-relaxed-tee-womens-fit5 ads · 6%
- https://www.primary.com/collections/all-puffers-jackets3 ads · 4%
- https://www.primary.com/collections/sale3 ads · 4%
- https://www.primary.com/products/the-baby-tee?variant=39294369464379&country=US3 ads · 4%
- http://instagram.com/primarydotcom2 ads · 2%
- https://www.primary.com/collections/grown-ups2 ads · 2%
- https://www.primary.com/collections/sesame-street2 ads · 2%
- https://www.primary.com/discount/FBSHIP?redirect=/products/the-baby-lightweight-puffer-suit2 ads · 2%
Primary.com new ads per month
- Oct 202620
- Sep 202627
- Aug 20263
- Jul 202614
- Jun 202614
- May 20261
- Mar 20251
- Feb 20251
Primary.com ads FAQ
- How many ads is Primary.com running on Facebook and Instagram?
- As of Oct 2026, Primary.com has 79 active ads and 81 ads in total in the Meta Ad Library.
- What kind of ads does Primary.com run?
- Primary.com's active ads are 72% video (61), 24% image (20), 5% carousel (4).
- Who does Primary.com target with its ads?
- Based on the reach Meta reports for its ads, Primary.com reaches people mostly in the United States.
- How often does Primary.com launch new ads?
- Primary.com has been advertising on Meta since Feb 2025. It launched 20 new ads in Oct 2026.
- What is Primary.com's most used ad headline?
- "Primary.com" — used on 62 ads.
- Where do Primary.com's ads send people?
- Most Primary.com ads link to primary.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Primary.com?
- Brands with similar ads include Tiny Dreams UK, Lovevery Europe, MAM Baby, Tibatoes, MiniOlie.
- What hooks does Primary.com use in its ads?
- Primary.com's most-seen ads open with lines like "Looking for the best baby puffer suit?", "The neighborhood is getting festive!", "The best-selling kids lightweight puffer is only $39.50 during the Friends & Family Event!".
- Where can I watch Primary.com's video ads and commercials?
- This page lists Primary.com's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Primary.com ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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