Paula's Choice UK ads
Facebook & Instagram ad libraryPaula's Choice UK has run 722 Facebook and Instagram ads since Dec 2023, and 3 are live right now. Its active ads are 58% video, 42% image, and 15 run as partnership ads with creators. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to fb.me. Across all ads, Meta reports about 29.4M reach.
- Total ads
- 722
- Live now
- 3
- Video share
- 58%
- Partnership ads
- 15
- Top market
- UK
- Advertising since
- Dec 2023
Video282dDiscover Longevity
New from Paula's Choice: Our most advanced and clinically researched formula to date
Learn more · paulaschoice.co.uk
Video282dDiscover Longevity
New from Paula's Choice: Our most advanced and clinically researched formula to date
Learn More · paulaschoice.co.uk
Video282dDiscover Longevity
New from Paula's Choice: Our most advanced and clinically researched formula to date
Learn more · paulaschoice.co.uk
Video257dMaturing is realising it’s not just crossing the finish line, it’s about committing to the long game. Starting Wednesday discover how we celebrate the journey.
Learn more · paulaschoice.co.uk
Dynamic456dSee the difference
With our science-backed skincare, you don't just see a difference in the mirror – you feel your confidence at its highest ✨
Learn More · paulaschoice.co.uk
Video255dFew embody the power of playing the long game better than these four expectation-defying female athletes. Let their stories inspire you over the next few days…
Learn more · paulaschoice.co.uk
Video257dMaturing is realising it’s not just crossing the finish line, it’s about committing to the long game. Starting Wednesday discover how we celebrate the journey.
Learn more · paulaschoice.co.uk
Video453dTrying to fade acne scars for good? Our Senior Skincare Education Manager @heatherwishskin is here to share the game-changing benefits of Azelaic Acid 💬✨ Say…
Learn more · instagram.com
Video282dDiscover Longevity
New from Paula's Choice: Our most advanced and clinically researched formula to date
Learn More · paulaschoice.co.uk
Dynamic456dSee the difference
Dramatically improve wrinkles, see a real difference with Dual-Retinoid Treatment & feel your confidence at its highest 💜
Learn More · paulaschoice.co.uk
Video282dDiscover Longevity
New from Paula's Choice: Our most advanced and clinically researched formula to date
Learn More · paulaschoice.co.uk
Video484dPOV: it’s a euros summer 🗺️🍹🍉 These travel-ready pads give you clear, smooth skin that’s ready for makeup or no-makeup days! Where are you taking them…
Send message · instagram.com
Video461dYou heard it here first! Spread the skincare love with 20% off science-backed formulas 🤝 What are you stocking up on? #paulaschoiceuk
Learn more · paulaschoice.co.uk
Dynamic438dUnlock your inner glow
Get your glow on the go with the 2% BHA, our global icon ✨ See the clear, glowing results for yourself!
Shop Now · paulaschoice.co.uk
Video464dFor skin in need of a glow-up, we have two hardworking vitamin C formulas that will give you natural radiance, protection from the elements & correct the look…
Send message
Dynamic463d20% OFF
For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗
Learn More · paulaschoice.co.uk
Dynamic460d20% OFF
For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗
Learn More · paulaschoice.co.uk
Dynamic460d20% OFF
For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗
Learn More · paulaschoice.co.uk
Video463dYou heard it here first! Spread the skincare love with 20% off science-backed formulas 🤝 What are you stocking up on? #paulaschoiceuk
Learn more · paulaschoice.co.uk
Dynamic265dBecome a Paula's Choice member
Get £10 off your next order when you sign up to become a member TODAY!
Sign Up · fb.me
Dynamic262dDiscover our #1 bestseller
Our iconic 2% BHA exfoliant helps clear pores, reduce breakouts and smooth skin. Discover why it’s our global bestseller.
Shop Now · paulaschoice.co.uk
Dynamic461d20% OFF
For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗
Learn More · paulaschoice.co.uk
Video473dOur formulas are ready to jump onto the playing field ⚽️ Starting our lineup with the iconic 2% BHA Liquid Exfoliant! Known for its ability to clear &…
Learn more · instagram.com
Dynamic461d20% OFF
For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗
Learn More · paulaschoice.co.uk
Paula's Choice UK ad hooks
The opening line of each of Paula's Choice UK's most-seen video and image ads.
- 01New from Paula's Choice: Our most advanced and clinically researched formula to date
- 02Maturing is realising it’s not just crossing the finish line, it’s about committing to the long game.
- 03With our science-backed skincare, you don't just see a difference in the mirror – you feel your confidence at its highest
- 04Few embody the power of playing the long game better than these four expectation-defying female athletes.
- 05Trying to fade acne scars for good?
- 06Dramatically improve wrinkles, see a real difference with Dual-Retinoid Treatment & feel your confidence at its highest
- 07POV: it’s a euros summer 🗺️🍹🍉 These travel-ready pads give you clear, smooth skin that’s ready for makeup or no-makeup days!
- 08You heard it here first!
Paula's Choice UK ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| up to 30% OFF | 180 | 8d |
| Unlock your inner glow | 127 | 97d |
| Breakouts & dullness? | 100 | 75d |
| Clear skin starts here | 97 | 97d |
| 30% off Limited Edition Kit | 72 | 88d |
| Meet pro-collagen peptides | 61 | 85d |
| 20% OFF | 52 | 4d |
| Know Your Skin | 52 | 7d |
| Black Friday starts soon! | 37 | 20d |
| See the difference | 35 | 27d |
Longest-running Paula's Choice UK ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| See clear, glowing skin with the iconic leave-on BHA that changes everything 🩶 | 22 | 148d |
| Our mineral-based SPF 30 minimises shine by absorbing excess oil, all with a sheer tint & soft matte finish 🩵 | 14 | 148d |
| Powerhouse blend of 10% azelaic acid + 0.5% salicylic acid (BHA) reduces redness & visibly diminishes bumps over time. | 17 | 148d |
| The closest retinoid to prescription potency dramatically improves wrinkles & eliminates breakouts – without the irritation. | 10 | 148d |
| Glow like you mean it. Our new Peptide Plumping Moisturiser is your shortcut to instantly bouncy, firmer-looking skin🧴🩷 | 23 | 148d |
| Soft on skin, tough on breakouts 🫧 The CLEAR Cleanser is made to gently remove excess oil, debris & pore-clogging extras | 13 | 148d |
| 94% agree 👀 product visibly lifts & tightens the entire eye area after 4 weeks* | 26 | 147d |
| The closest retinoid to prescription potency dramatically improves wrinkles & eliminates breakouts – without the irritation. Ready for results? | 14 | 142d |
| Your lips deserve love & volume 🔊💕 Come back for our sell-out Peptide Gloss Balm, where fuller lips start. | 14 | 138d |
| Is your skin looking dry & feeling tight? In one drop, Ectoin gives deep hydration & barrier repair 💧 | 34 | 113d |
Paula's Choice UK landing pages
- http://fb.me/79 ads · 11%
- https://www.paulaschoice.co.uk/bestsellers79 ads · 11%
- https://www.paulaschoice.co.uk/black-friday-week75 ads · 10%
- https://www.paulaschoice.co.uk/bha-trial-offer/bha-trial-offer.html?src=201674 ads · 10%
- https://www.paulaschoice.co.uk/cellularyouth-longevity-serum53 ads · 7%
- https://www.paulaschoice.co.uk/breakout-fighting-bestseller-kit/bestseller-breakouts.html?src=freeshipping42 ads · 6%
- https://www.paulaschoice.co.uk/know-your-skin37 ads · 5%
- https://www.paulaschoice.co.uk/30th-anniversary-kit/77052.html#q=kit&lang=en_GB&start=0&top=1031.10937536 ads · 5%
- https://www.paulaschoice.co.uk/multi-level-exfoliation-trial-kit/77044.html?src=freeshipping35 ads · 5%
- https://www.paulaschoice.co.uk/pro-collagen-peptide-plumping-moisturizer/m1510.html32 ads · 4%
Paula's Choice UK new ads per month
- Sep 20263
- Aug 202614
- Jul 202619
- Mar 20261
- Feb 202687
- Jan 2026105
- Dec 202524
- Nov 2025181
- Oct 202552
- Sep 2025100
- Aug 202591
- Jul 202544
Paula's Choice UK ads FAQ
- How many ads is Paula's Choice UK running on Facebook and Instagram?
- As of Oct 2026, Paula's Choice UK has 3 active ads and 722 ads in total in the Meta Ad Library.
- What kind of ads does Paula's Choice UK run?
- Paula's Choice UK's active ads are 58% video (422), 42% image (300).
- Who does Paula's Choice UK target with its ads?
- Based on the reach Meta reports for its ads, Paula's Choice UK reaches mostly women aged 35-44 in the United Kingdom.
- How often does Paula's Choice UK launch new ads?
- Paula's Choice UK has been advertising on Meta since Dec 2023. It launched 3 new ads in Sep 2026.
- What is Paula's Choice UK's most used ad headline?
- "up to 30% OFF" — used on 180 ads.
- Where do Paula's Choice UK's ads send people?
- Most Paula's Choice UK ads link to fb.me. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Paula's Choice UK?
- Brands with similar ads include Debbie Le Grainger (157897181664012), Theinkeylist, Medik8, Skin + Me, Marks and Spencer.
- What hooks does Paula's Choice UK use in its ads?
- Paula's Choice UK's most-seen ads open with lines like "New from Paula's Choice: Our most advanced and clinically researched formula to date", "Maturing is realising it’s not just crossing the finish line, it’s about committing to the long game.", "With our science-backed skincare, you don't just see a difference in the mirror – you feel your confidence at its highest".
- Where can I watch Paula's Choice UK's video ads and commercials?
- This page lists Paula's Choice UK's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Paula's Choice UK ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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