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Paula's Choice UK ads

3 live nowUpdated Oct 31, 2026

Paula's Choice UK has run 722 Facebook and Instagram ads since Dec 2023, and 3 are live right now. Its active ads are 58% video, 42% image, and 15 run as partnership ads with creators. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to fb.me. Across all ads, Meta reports about 29.4M reach.

Total ads
722
Live now
3
Video share
58%
Partnership ads
15
Top market
UK
Advertising since
Dec 2023
  1. Paula's Choice UK ad: Discover LongevityVideo282d

    Discover Longevity

    New from Paula's Choice: Our most advanced and clinically researched formula to date

    Learn more · paulaschoice.co.uk

  2. Paula's Choice UK ad: Discover LongevityVideo282d

    Discover Longevity

    New from Paula's Choice: Our most advanced and clinically researched formula to date

    Learn More · paulaschoice.co.uk

  3. Paula's Choice UK ad: Discover LongevityVideo282d

    Discover Longevity

    New from Paula's Choice: Our most advanced and clinically researched formula to date

    Learn more · paulaschoice.co.uk

  4. Paula's Choice UK ad: Maturing is realising it’s not just crossing the finish line, it’s about…Video257d

    Maturing is realising it’s not just crossing the finish line, it’s about committing to the long game. Starting Wednesday discover how we celebrate the journey.

    Learn more · paulaschoice.co.uk

  5. Paula's Choice UK ad: See the differenceDynamic456d

    See the difference

    With our science-backed skincare, you don't just see a difference in the mirror – you feel your confidence at its highest ✨

    Learn More · paulaschoice.co.uk

  6. Paula's Choice UK ad: Few embody the power of playing the long game better than these four…Video255d

    Few embody the power of playing the long game better than these four expectation-defying female athletes. Let their stories inspire you over the next few days…

    Learn more · paulaschoice.co.uk

  7. Paula's Choice UK ad: Maturing is realising it’s not just crossing the finish line, it’s about…Video257d

    Maturing is realising it’s not just crossing the finish line, it’s about committing to the long game. Starting Wednesday discover how we celebrate the journey.

    Learn more · paulaschoice.co.uk

  8. Paula's Choice UK ad: Trying to fade acne scars for good? Our Senior Skincare Education Manager…Video453d

    Trying to fade acne scars for good? Our Senior Skincare Education Manager @heatherwishskin is here to share the game-changing benefits of Azelaic Acid 💬✨ Say…

    Learn more · instagram.com

  9. Paula's Choice UK ad: Discover LongevityVideo282d

    Discover Longevity

    New from Paula's Choice: Our most advanced and clinically researched formula to date

    Learn More · paulaschoice.co.uk

  10. Paula's Choice UK ad: See the differenceDynamic456d

    See the difference

    Dramatically improve wrinkles, see a real difference with Dual-Retinoid Treatment & feel your confidence at its highest 💜

    Learn More · paulaschoice.co.uk

  11. Paula's Choice UK ad: Discover LongevityVideo282d

    Discover Longevity

    New from Paula's Choice: Our most advanced and clinically researched formula to date

    Learn More · paulaschoice.co.uk

  12. Paula's Choice UK ad: POV: it’s a euros summer 🗺️🍹🍉 These travel-ready pads give you clear…Video484d

    POV: it’s a euros summer 🗺️🍹🍉 These travel-ready pads give you clear, smooth skin that’s ready for makeup or no-makeup days! Where are you taking them…

    Send message · instagram.com

  13. Paula's Choice UK ad: You heard it here first! Spread the skincare love with 20% off science-backed…Video461d

    You heard it here first! Spread the skincare love with 20% off science-backed formulas 🤝 What are you stocking up on? #paulaschoiceuk

    Learn more · paulaschoice.co.uk

  14. Paula's Choice UK ad: Unlock your inner glowDynamic438d

    Unlock your inner glow

    Get your glow on the go with the 2% BHA, our global icon ✨ See the clear, glowing results for yourself!

    Shop Now · paulaschoice.co.uk

  15. Paula's Choice UK ad: For skin in need of a glow-up, we have two hardworking vitamin C formulas that…Video464d

    For skin in need of a glow-up, we have two hardworking vitamin C formulas that will give you natural radiance, protection from the elements & correct the look…

    Send message

  16. Paula's Choice UK ad: 20% OFFDynamic463d

    20% OFF

    For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗

    Learn More · paulaschoice.co.uk

  17. Paula's Choice UK ad: 20% OFFDynamic460d

    20% OFF

    For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗

    Learn More · paulaschoice.co.uk

  18. Paula's Choice UK ad: 20% OFFDynamic460d

    20% OFF

    For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗

    Learn More · paulaschoice.co.uk

  19. Paula's Choice UK ad: You heard it here first! Spread the skincare love with 20% off science-backed…Video463d

    You heard it here first! Spread the skincare love with 20% off science-backed formulas 🤝 What are you stocking up on? #paulaschoiceuk

    Learn more · paulaschoice.co.uk

  20. Paula's Choice UK ad: Become a Paula's Choice memberDynamic265d

    Become a Paula's Choice member

    Get £10 off your next order when you sign up to become a member TODAY!

    Sign Up · fb.me

  21. Paula's Choice UK ad: Discover our #1 bestsellerDynamic262d

    Discover our #1 bestseller

    Our iconic 2% BHA exfoliant helps clear pores, reduce breakouts and smooth skin. Discover why it’s our global bestseller.

    Shop Now · paulaschoice.co.uk

  22. Paula's Choice UK ad: 20% OFFDynamic461d

    20% OFF

    For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗

    Learn More · paulaschoice.co.uk

  23. Paula's Choice UK ad: Our formulas are ready to jump onto the playing field ⚽️ Starting our lineup…Video473d

    Our formulas are ready to jump onto the playing field ⚽️ Starting our lineup with the iconic 2% BHA Liquid Exfoliant! Known for its ability to clear &…

    Learn more · instagram.com

  24. Paula's Choice UK ad: 20% OFFDynamic461d

    20% OFF

    For this event, we're giving you 20% off everything so you can spread the word about science-backed skincare 💗

    Learn More · paulaschoice.co.uk

Paula's Choice UK ad hooks

The opening line of each of Paula's Choice UK's most-seen video and image ads.

  1. 01New from Paula's Choice: Our most advanced and clinically researched formula to date
  2. 02Maturing is realising it’s not just crossing the finish line, it’s about committing to the long game.
  3. 03With our science-backed skincare, you don't just see a difference in the mirror – you feel your confidence at its highest
  4. 04Few embody the power of playing the long game better than these four expectation-defying female athletes.
  5. 05Trying to fade acne scars for good?
  6. 06Dramatically improve wrinkles, see a real difference with Dual-Retinoid Treatment & feel your confidence at its highest
  7. 07POV: it’s a euros summer 🗺️🍹🍉 These travel-ready pads give you clear, smooth skin that’s ready for makeup or no-makeup days!
  8. 08You heard it here first!

Paula's Choice UK ad headlines

HeadlineAdsLongest run
up to 30% OFF1808d
Unlock your inner glow12797d
Breakouts & dullness?10075d
Clear skin starts here9797d
30% off Limited Edition Kit7288d
Meet pro-collagen peptides6185d
20% OFF524d
Know Your Skin527d
Black Friday starts soon!3720d
See the difference3527d

Longest-running Paula's Choice UK ad copy

Ad copyAdsLongest run
See clear, glowing skin with the iconic leave-on BHA that changes everything 🩶22148d
Our mineral-based SPF 30 minimises shine by absorbing excess oil, all with a sheer tint & soft matte finish 🩵14148d
Powerhouse blend of 10% azelaic acid + 0.5% salicylic acid (BHA) reduces redness & visibly diminishes bumps over time.17148d
The closest retinoid to prescription potency dramatically improves wrinkles & eliminates breakouts – without the irritation.10148d
Glow like you mean it. Our new Peptide Plumping Moisturiser is your shortcut to instantly bouncy, firmer-looking skin🧴🩷23148d
Soft on skin, tough on breakouts 🫧 The CLEAR Cleanser is made to gently remove excess oil, debris & pore-clogging extras13148d
94% agree 👀 product visibly lifts & tightens the entire eye area after 4 weeks*26147d
The closest retinoid to prescription potency dramatically improves wrinkles & eliminates breakouts – without the irritation. Ready for results?14142d
Your lips deserve love & volume 🔊💕 Come back for our sell-out Peptide Gloss Balm, where fuller lips start.14138d
Is your skin looking dry & feeling tight? In one drop, Ectoin gives deep hydration & barrier repair 💧34113d

Paula's Choice UK landing pages

  1. http://fb.me/79 ads · 11%
  2. https://www.paulaschoice.co.uk/bestsellers79 ads · 11%
  3. https://www.paulaschoice.co.uk/black-friday-week75 ads · 10%
  4. https://www.paulaschoice.co.uk/bha-trial-offer/bha-trial-offer.html?src=201674 ads · 10%
  5. https://www.paulaschoice.co.uk/cellularyouth-longevity-serum53 ads · 7%
  6. https://www.paulaschoice.co.uk/breakout-fighting-bestseller-kit/bestseller-breakouts.html?src=freeshipping42 ads · 6%
  7. https://www.paulaschoice.co.uk/know-your-skin37 ads · 5%
  8. https://www.paulaschoice.co.uk/30th-anniversary-kit/77052.html#q=kit&lang=en_GB&start=0&top=1031.10937536 ads · 5%
  9. https://www.paulaschoice.co.uk/multi-level-exfoliation-trial-kit/77044.html?src=freeshipping35 ads · 5%
  10. https://www.paulaschoice.co.uk/pro-collagen-peptide-plumping-moisturizer/m1510.html32 ads · 4%

Paula's Choice UK new ads per month

  • Sep 20263
  • Aug 202614
  • Jul 202619
  • Mar 20261
  • Feb 202687
  • Jan 2026105
  • Dec 202524
  • Nov 2025181
  • Oct 202552
  • Sep 2025100
  • Aug 202591
  • Jul 202544

Paula's Choice UK ads FAQ

How many ads is Paula's Choice UK running on Facebook and Instagram?
As of Oct 2026, Paula's Choice UK has 3 active ads and 722 ads in total in the Meta Ad Library.
What kind of ads does Paula's Choice UK run?
Paula's Choice UK's active ads are 58% video (422), 42% image (300).
Who does Paula's Choice UK target with its ads?
Based on the reach Meta reports for its ads, Paula's Choice UK reaches mostly women aged 35-44 in the United Kingdom.
How often does Paula's Choice UK launch new ads?
Paula's Choice UK has been advertising on Meta since Dec 2023. It launched 3 new ads in Sep 2026.
What is Paula's Choice UK's most used ad headline?
"up to 30% OFF" — used on 180 ads.
Where do Paula's Choice UK's ads send people?
Most Paula's Choice UK ads link to fb.me. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Paula's Choice UK?
Brands with similar ads include Debbie Le Grainger (157897181664012), Theinkeylist, Medik8, Skin + Me, Marks and Spencer.
What hooks does Paula's Choice UK use in its ads?
Paula's Choice UK's most-seen ads open with lines like "New from Paula's Choice: Our most advanced and clinically researched formula to date", "Maturing is realising it’s not just crossing the finish line, it’s about committing to the long game.", "With our science-backed skincare, you don't just see a difference in the mirror – you feel your confidence at its highest".
Where can I watch Paula's Choice UK's video ads and commercials?
This page lists Paula's Choice UK's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Paula's Choice UK ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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