Once Upon ads
Facebook & Instagram ad libraryOnce Upon has run 1,192 Facebook and Instagram ads since Jul 2024, and 88 are live right now. Its active ads are 89% video, 10% image, 1% carousel, and 39 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to itunes.apple.com. Across all ads, Meta reports about 44.3M reach.
- Total ads
- 1,192
- Live now
- 88
- Video share
- 89%
- Partnership ads
- 39
- Top market
- UK
- Advertising since
- Jul 2024
Video”Una app perfetta
”Una app perfetta! Il libro fotografico si crea da solo!" Con l’applicazione Once Upon è magicamente facile creare libri fotografici direttamente dal tuo…
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VideoTus recuerdos se merecen lo mejor
Tus recuerdos se merecen lo mejor. Presérvalos en un álbum de fotos de Once Upon 💛✔️ Diseño escandinavo ✔️El regalo perfecto✔️ Guarda los cambios sobre la…
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VideoStarted running on 17 Jul 2026
Started running on 17 Jul 2026
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VideoAtt skapa fotoböcker har aldrig varit enklare! Skaffa appen Once Upon!
Att skapa fotoböcker har aldrig varit enklare! Skaffa appen Once Upon!
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VideoStarted running on 17 Jul 2026
Started running on 17 Jul 2026
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VideoStarted running on 14 Jul 2026
Started running on 14 Jul 2026
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VideoYour memories deserve the best! Showcase them in a photo book from Once Upon 💛✔️ Scandinavian design✔️ The perfect gift✔️ Save as you go
Your memories deserve the best! Showcase them in a photo book from Once Upon 💛✔️ Scandinavian design✔️ The perfect gift✔️ Save as you go
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VideoAtt skapa fotoböcker har aldrig varit enklare! Skaffa appen Once Upon!
Att skapa fotoböcker har aldrig varit enklare! Skaffa appen Once Upon!
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VideoJouw herinneringen verdienen het allerbeste
Jouw herinneringen verdienen het allerbeste! Laat ze daarom zien in een prachtig fotoboek van Once Upon💛✔️ Scandinavisch design✔️ 🇳🇱 Gedrukt in Nederland✔️…
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VideoReise mit einem Fotobuch zu deinen schönsten Augenblicken zurück
Reise mit einem Fotobuch zu deinen schönsten Augenblicken zurück
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VideoStarted running on 14 Jul 2026
Started running on 14 Jul 2026
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Video38,637 photos on your phone
38,637 photos on your phone? Let's Fix That 📸The video says it all—don't let your best moments get lost in your phone. Join thousands of happy creators and…
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VideoReise mit einem Fotobuch zu deinen schönsten Augenblicken zurück
Reise mit einem Fotobuch zu deinen schönsten Augenblicken zurück
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Video434dStop scrolling. 25% off books 🎉
The season may be ending, but your memories don’t have to 💛 Turn those sunny days into a photo book and get 25% off with the code makeitlast - ends September…
Order now · itunes.apple.com
VideoStarted running on 10 Jul 2026
Started running on 10 Jul 2026
🇳🇱 Gedrukt in Nederland
VideoAtt skapa fotoböcker har aldrig varit enklare! Skaffa appen Once Upon!
Att skapa fotoböcker har aldrig varit enklare! Skaffa appen Once Upon!
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ImageStarted running on 27 Jul 2026
Started running on 27 Jul 2026
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VideoStarting out as a parent, you think you’ll remember it all
Starting out as a parent, you think you’ll remember it all. But time goes by and small things start to slip away. Suddenly you can’t remember where you put…
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Dynamic23dMeet the Moomin covers
Once Upon × Moomin is live. Download the app, choose your Moomin cover and start your next photo book.
See Details · onceupon.photo
Dynamic65d🤖 No tech skills required
Order Now · itunes.apple.com
- Video397d
🤖 No tech skills required
Your memories deserve the best! Showcase them in a photo book from Once Upon 💛 ✔️ Scandinavian design ✔️ 🇬🇧 Printed in the UK ✔️ The perfect gift ✔️ Save…
Download · itunes.apple.com
Dynamic60d🤖 No tech skills required
Order Now · itunes.apple.com
Video23dWe put Moomin on photo books. Then we put Moomin on a very big wall. Because some stories deserve a little extra space! If you’re nearby, make sure you go…
See details · onceupon.photo
Video419dFree app download
Your memories deserve the best! Showcase them in a photo book from Once Upon 💛 ✔️ Scandinavian design ✔️ The perfect gift ✔️ Save as you go
Order now · play.google.com
Once Upon ad hooks
The opening line of each of Once Upon's most-seen video and image ads.
- 01”Una app perfetta!
- 02Tus recuerdos se merecen lo mejor.
- 03Started running on 17 Jul 2026
- 04Att skapa fotoböcker har aldrig varit enklare!
- 05Started running on 14 Jul 2026
- 06Your memories deserve the best!
- 07Jouw herinneringen verdienen het allerbeste!
- 08Reise mit einem Fotobuch zu deinen schönsten Augenblicken zurück
Once Upon ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Your First Photo Book: 25% Off | 923 | 66d |
| 🤖 No tech skills required | 694 | 226d |
| Meet the Moomin covers | 232 | 33d |
| Your camera roll is the gift | 199 | 8d |
| It’s time to order your gifts 🎀 | 146 | 15d |
| Because plain was never the plan | 140 | 21d |
| Stop scrolling! 26% off photo books | 100 | 9d |
| Save 30% before Dec 1 🎉 | 99 | 9d |
| The little moments don’t stay forever | 75 | 29d |
| Last chance: 25% off photo books | 74 | 17d |
Longest-running Once Upon ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Reise mit einem Fotobuch zu deinen schönsten Augenblicken zurück | 3 | 526d |
| Your memories deserve the best! Showcase them in a photo book from Once Upon 💛 ✔️ Scandinavian design ✔️ 🇬🇧 Printed in the UK ✔️ The perfect gift ✔️ Save as you go | 78 | 226d |
| Your memories deserve the best! Showcase them in a photo book from Once Upon 💛 ✔️ Scandinavian design 🇬🇧 Printed in the UK ✔️ The perfect gift ✔️ Save as you go | 1 | 145d |
| Your memories deserve the best! Showcase them in a photo book from Once Upon 💛 ✔️ Scandinavian design ✔️ The perfect gift ✔️ Save as you go | 277 | 111d |
| {{product.brand}} | 69 | 111d |
| A book that’s built to last, made for all your favorite memories 💛 Whether it’s your last trip, your baby’s first year, or those everyday "just because" photos, the Once Upon app offers a smooth, effortless design process that does the… | 231 | 66d |
| Still haven’t printed your wedding photos? We get it, it can feel intimidating! But turning your biggest life moments into a premium photo book doesn’t have to take weeks. With the Once Upon app, you can build a stunning, personalized… | 1 | 66d |
| Creating a high-quality photo book doesn't have to take hours. The Once Upon app does the hard work for you; just choose your favorite photos, pick a design, and let our intuitive layout tools handle the rest. ✨ Free to download & easy to… | 9 | 66d |
| 38,637 photos on your phone? Let's Fix That 📸 The video says it all—don't let your best moments get lost in your phone. Join thousands of happy creators and start your first photo book today! Download the app for free and get 25% off… | 518 | 66d |
| 💛 Turn your wedding moments into a photo book. From the getting ready shots to the first dance, all your memories can last in a photo book. | 24 | 61d |
Once Upon landing pages
- http://itunes.apple.com/app/id1187208815821 ads · 70%
- http://play.google.com/store/apps/details?id=se.onceupon.onceuponapp326 ads · 28%
- https://onceupon.photo/moomin17 ads · 1%
- https://onceupon.photo/remember10 ads · 1%
- https://www.instagram.com/onceuponapp1 ads · 0%
Once Upon new ads per month
- Oct 202699
- Sep 202689
- Aug 202653
- Jul 202637
- Jun 202629
- May 202665
- Apr 2026125
- Mar 202685
- Feb 202636
- Jan 2026148
- Dec 2025115
- Nov 2025168
Once Upon ads FAQ
- How many ads is Once Upon running on Facebook and Instagram?
- As of Nov 2026, Once Upon has 88 active ads and 1,192 ads in total in the Meta Ad Library.
- What kind of ads does Once Upon run?
- Once Upon's active ads are 89% video (1,066), 10% image (126), 1% carousel (11).
- Who does Once Upon target with its ads?
- Based on the reach Meta reports for its ads, Once Upon reaches mostly women aged 25-34 in the United Kingdom.
- How often does Once Upon launch new ads?
- Once Upon has been advertising on Meta since Jul 2024. It launched 99 new ads in Oct 2026.
- What is Once Upon's most used ad headline?
- "Your First Photo Book: 25% Off" — used on 923 ads.
- Where do Once Upon's ads send people?
- Most Once Upon ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Once Upon?
- Brands with similar ads include Popsa, Welcome Baby, SCRL, Photobox, Day One Journal.
- What hooks does Once Upon use in its ads?
- Once Upon's most-seen ads open with lines like "”Una app perfetta!", "Tus recuerdos se merecen lo mejor.", "Started running on 17 Jul 2026".
- Where can I watch Once Upon's video ads and commercials?
- This page lists Once Upon's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Once Upon ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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