How many ads is Old Spice running on Facebook and Instagram?

As of Nov 2026, Old Spice has 734 active ads and 823 ads in total in the Meta Ad Library.

What kind of ads does Old Spice run?

Old Spice's active ads are 99% video (813), 1% carousel (6), 0% image (4).

Who does Old Spice target with its ads?

Based on the reach Meta reports for its ads, Old Spice reaches people mostly in the United States.

How often does Old Spice launch new ads?

Old Spice has been advertising on Meta since Dec 2020. It launched 161 new ads in Oct 2026.

What is Old Spice's most used ad headline?

"24/7 Lasting Freshness" — used on 300 ads.

Where do Old Spice's ads send people?

Most Old Spice ads link to walmart.ca. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Old Spice?

Brands with similar ads include Aeyla, Comme Avant (816074091903635), Grove Collaborative, Nike, Aussie Hair.

What hooks does Old Spice use in its ads?

Old Spice's most-seen ads open with lines like "Coconut + Palm Tree scent.", "37 more reasons to smell like a Footballman.", "#OldSpicePartner The greatest smell in the NFL isn’t just for players @oldspice".

Where can I watch Old Spice's video ads and commercials?

This page lists Old Spice's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Old Spice ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Old Spice ads

Facebook & Instagram ad library

734 live nowwalmart.caUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Old Spice has run 823 Facebook and Instagram ads since Dec 2020, and 734 are live right now. Its active ads are 99% video, 1% carousel, 0% image, and 190 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to walmart.ca.

Total ads: 823
Live now: 734
Video share: 99%
Partnership ads: 190
Top market: US
Advertising since: Dec 2020

823 ads · most seen first

Old Spice ad hooks

The opening line of each of Old Spice's most-seen video and image ads.

01Coconut + Palm Tree scent.
0237 more reasons to smell like a Footballman.
03#OldSpicePartner The greatest smell in the NFL isn’t just for players @oldspice
04Spray call the Greatest Smell in the NFL.
05#ad When you keep your @oldspice cologne infused lotion a secret from your Wife, there may be a problem!
06You too can smell like the Footballman you could smell like.
07Seize the weekend with 24/7 Lasting Freshness from Old Spice Fiji Deodorant.
08The best of the best just became the fresh of the fresh.

Old Spice ad headlines

Headline	Ads	Longest run
24/7 Lasting Freshness	300	123d
Greatest Smell in the NFL	196	92d
24/7 Hair Freshness	47	8d
24/7 Sweat Protection	28	123d
24/7 Cologne Infused Scent	27	123d
24/7 Sunny Freshness	23	18d
New Old Spice Windborn Shampoo	11	117d
24/7 Race Day Freshness	10	123d
24/7 Freshness Power-Up	10	18d
Limited Edition Pumpking	7	59d

Longest-running Old Spice ad copy

Ad copy	Ads	Longest run
#Ad #OldSpicePartner When u go from ashy to classy @oldspice	2	123d
#ad Park those villainous odors where they belong and get a 24/7 freshness power up with daily use with @oldspice Cosmic Quest! @supermariomovie #OldSpicePartner #SuperMarioGalaxyMovie	1	123d
#ad I used to tell my son, “The minute you turn 18, you got 20 minutes to get out.” Now he’s got Swagger, confidence, an @oldspice collection, and walks through the house smelling like he just signed a million-dollar deal. And suddenly…	7	123d
#Ad #OldSpicePartner S’mores fit for a Serial Griller with @oldspice	1	123d
1st place smells good.	15	123d
#ad #oldspicepartner Your Scent is Your Legacy 👑 @oldspice	4	123d
#ad how to talk to cool people at parties with @oldspice #oldspicepartner	4	123d
#ad enter the swag-dojo with @oldspice #OldSpicePartner	3	123d
#ad Even our parents can’t resist @oldspice, confidence is the real legacy 😎 #OldSpicePartner	1	123d
#ad #oldspicepartner a true lawn chiseler needs their @oldspice limited edition lawn ranger	1	123d

Old Spice landing pages

https://www.walmart.ca/en/ip/Old-Spice-Men-s-Deodorant-Aluminum-Free-Cosmic-Quest-Scent-of-Star-Showers-Old-Spice-x-The-Super-Mario-Galaxy-Movie-24-7-Lasting-Freshness/3W50VBFUW38967 ads · 8%
https://go.oldspice.com/5o4mj50 ads · 6%
https://www.walmart.ca/fr/ip/Old-Spice-Red-Collection-Deodorant-for-Men-Swagger-Scent-Aluminum-Free-Long-Lasting-Fragrance-85g/10311545?classType=REGULAR&athbdg=L1102&from=/search37 ads · 4%
https://www.walmart.com/brand/oldspice/nfl-2026/20071714?selectedSellerId=0&utm_source=meta&utm_medium=traffic&utm_campaign=Beauty_OldSpice_NationalTraffic&utm_term=partnership_nfl&utm_content=Beauty_120249263506720383&utm_wmc_ver=pg-0c35 ads · 4%
https://go.oldspice.com/dw5h433 ads · 4%
https://go.oldspice.com/fajwa32 ads · 4%
https://www.walmart.ca/en/ip/Old-Spice-Men-s-Antiperspirant-Deodorant-Fiji-with-Palm-Tree-24-7-Sweat-Protection/600019904415831 ads · 4%
https://www.walmart.com/brand/oldspice/nfl-2026/20071714?selectedSellerId=0&utm_source=meta&utm_medium=awareness&utm_campaign=Beauty_OldSpice_NationalThruPlay&utm_term=partnership_nfl&utm_content=Beauty_120249263506720383&utm_wmc_ver=pg-0c31 ads · 4%
https://www.walmart.com/brand/oldspice/nfl-2026/20071714?selectedSellerId=0&utm_source=meta&utm_medium=awareness&utm_campaign=Beauty_OldSpice_NationalReach&utm_term=partnership_nfl&utm_content=Beauty_120249263506720383&utm_wmc_ver=pg-0c30 ads · 4%
http://amazon.ca/Old-Spice-Fresh-Collection-Invisible/dp/B07LH1CCPY/29 ads · 4%

Old Spice new ads per month

Oct 2026161
Sep 2026107
Aug 202671
Jul 2026402
Jun 202673
May 20266
Apr 20262
Dec 20201

Old Spice ads FAQ

How many ads is Old Spice running on Facebook and Instagram?: As of Nov 2026, Old Spice has 734 active ads and 823 ads in total in the Meta Ad Library.
What kind of ads does Old Spice run?: Old Spice's active ads are 99% video (813), 1% carousel (6), 0% image (4).
Who does Old Spice target with its ads?: Based on the reach Meta reports for its ads, Old Spice reaches people mostly in the United States.
How often does Old Spice launch new ads?: Old Spice has been advertising on Meta since Dec 2020. It launched 161 new ads in Oct 2026.
What is Old Spice's most used ad headline?: "24/7 Lasting Freshness" — used on 300 ads.
Where do Old Spice's ads send people?: Most Old Spice ads link to walmart.ca. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Old Spice?: Brands with similar ads include Aeyla, Comme Avant (816074091903635), Grove Collaborative, Nike, Aussie Hair.
What hooks does Old Spice use in its ads?: Old Spice's most-seen ads open with lines like "Coconut + Palm Tree scent.", "37 more reasons to smell like a Footballman.", "#OldSpicePartner The greatest smell in the NFL isn’t just for players @oldspice".
Where can I watch Old Spice's video ads and commercials?: This page lists Old Spice's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Old Spice ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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