How many ads is Oatly running on Facebook and Instagram?

As of Nov 2026, Oatly has 0 active ads and 44 ads in total in the Meta Ad Library.

What kind of ads does Oatly run?

Oatly's active ads are 47% image (23), 43% video (21), 10% carousel (5).

Who does Oatly target with its ads?

Based on the reach Meta reports for its ads, Oatly reaches mostly men aged 25-34 in the United Kingdom.

How often does Oatly launch new ads?

Oatly has been advertising on Meta since Jan 1970. It launched 4 new ads in Sep 2026.

What is Oatly's most used ad headline?

"Free coffee at the Oatly CUP26 caravan!" — used on 4 ads.

Where do Oatly's ads send people?

Most Oatly ads link to oatly.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Oatly?

Brands with similar ads include Oatentik, Too Good To Go, Who Gives A Crap, Minor Figures, KatKin.

What hooks does Oatly use in its ads?

Oatly's most-seen ads open with lines like "RUN don’t walk to Monochrome by @oatly, an immersive monochrome matcha popup on September 3-13 🤩Sip on free, delicious barista-made…", "Did we just hack Instagram?", "The latest hot and cold couture, soon to be explored in The Oatly Look Book A/W 25.".

Where can I watch Oatly's video ads and commercials?

This page lists Oatly's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Oatly ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Oatly ads

Facebook & Instagram ad library

oatly.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Oatly has run 44 Facebook and Instagram ads since Jan 1970, and 0 are live right now. Its active ads are 47% image, 43% video, 10% carousel, and 19 run as partnership ads with creators. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to oatly.com. Across all ads, Meta reports about 37K reach.

Total ads: 44
Live now: 0
Video share: 43%
Partnership ads: 19
Top market: UK
Advertising since: Jan 1970

44 ads · most seen first

Oatly ad hooks

The opening line of each of Oatly's most-seen video and image ads.

01RUN don’t walk to Monochrome by @oatly, an immersive monochrome matcha popup on September 3-13 🤩Sip on free, delicious barista-made…
02Did we just hack Instagram?
03The latest hot and cold couture, soon to be explored in The Oatly Look Book A/W 25.
04Today’s youth are passionate about protecting the planet for future generations.
05From the fallout from fishing to how we can reforest the equivalent of 5bn football fields, Chas Newkey-Burden reveals the meat- and…
06The UK government aims to reach net zero greenhouse gas emissions by 2050.
07From frustration to glee and all the sentiments in between, many of us feel uneasy about our parents’ limited knowledge of recycling and…
08Are they immersed in every little detail of your life, or do you prefer to keep what you share with your parents minimal?

Oatly ad headlines

Headline	Ads	Longest run
Free coffee at the Oatly CUP26 caravan!	4	3d
Oatly Matcha Latte Oat Drink - Products \| Oatly \| United Kingdom	3	2d
A Quick & Colourful Guide to AM 171	2	4d
Stop Plant-Based Censorship	2	3d
Gender pronouns and green credentials: how ‘woke’ are your parents? – quiz	1	28d
'Genuinely tasty': how a 12-year-old changed her dad's misconceptions about being vegan	1	28d
'Oceans could be fishless by 2048': green facts and stats	1	26d
Old v young: 11 things that show the generation gap between you and your parents	1	28d
Packaging	1	4d
Pride or guilt? 10 emotions you experience when parenting your parents	1	17d

Longest-running Oatly ad copy

Ad copy	Ads	Longest run
The latest hot and cold couture, soon to be explored in The Oatly Look Book A/W 25.	1	20,363d
No matter what your age, communicating with parents can be a minefield. This generational translator will help you understand the true meanings behind what they say	1	28d
If there’s one small thing you can do to guide your parents towards making the planet a better place, it could be to wean them off cows’ milk. Here’s how to make it happen	1	28d
Your views are so different that you often wonder if you’re actually related. You’re not alone in feeling that way	1	28d
Are your parents desperately out of touch or do they know a thing or two about social media protocols and veganism? Take this quiz to find out	1	28d
Do your mum and dad suddenly start acting like fussy children as soon as they hear the mere mention of vegan food? These plant-based options they already know and love will change their whole perspective	1	28d
Inspired by Greta Thunberg, Nancy Stevenson challenged her dad, Andy, to go vegan for five days	1	28d
From health benefits to wasting less water, Sarah Pyper explains why all the cool kids are going vegan	1	27d
Are they immersed in every little detail of your life, or do you prefer to keep what you share with your parents minimal? Take this quiz to find out exactly how familiar they are with your interests and hobbies	1	27d
Extinction Rebellion activist Billy Stockwell, 21, struggles to concern his father with the climate crisis. He shares his views on the generation gap with Josh Sandiford	1	27d

Oatly landing pages

https://www.oatly.com/uk/stop-plant-based-censorship5 ads · 14%
https://www.oatly.com/en-gb/products/oat-drink/oat-drink-matcha-latte-1l4 ads · 11%
https://www.oatly.com/cop263 ads · 8%
https://www.oatly.com/int/je-ne-sais-quoi-of-the-month/apply2 ads · 5%
https://www.oatly.com/sustainability2 ads · 5%
fbgeo://55.87193,-4.28839,"Glasgow, Scotland, United Kingdom"1 ads · 3%
fbgeo://55.9472,-3.20804,"Edinburgh, Scotland, United Kingdom"1 ads · 3%
fbgeo://55.95094,-3.2033,"Edinburgh, Scotland, United Kingdom"1 ads · 3%
fbgeo://55.9531,-3.19098,"Edinburgh, Scotland, United Kingdom"1 ads · 3%
https://www.instagram.com/p/DPgn3DeCBG_/?igsh=aXIxcWZoMDFtM2Zt1 ads · 3%

Oatly new ads per month

Sep 20264
Mar 20251
Dec 20231
Aug 20222
Nov 202112
Oct 20212
Apr 20211
Mar 20213
Feb 20212
Jan 202115
Jan 19701

Oatly ads FAQ

How many ads is Oatly running on Facebook and Instagram?: As of Nov 2026, Oatly has 0 active ads and 44 ads in total in the Meta Ad Library.
What kind of ads does Oatly run?: Oatly's active ads are 47% image (23), 43% video (21), 10% carousel (5).
Who does Oatly target with its ads?: Based on the reach Meta reports for its ads, Oatly reaches mostly men aged 25-34 in the United Kingdom.
How often does Oatly launch new ads?: Oatly has been advertising on Meta since Jan 1970. It launched 4 new ads in Sep 2026.
What is Oatly's most used ad headline?: "Free coffee at the Oatly CUP26 caravan!" — used on 4 ads.
Where do Oatly's ads send people?: Most Oatly ads link to oatly.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Oatly?: Brands with similar ads include Oatentik, Too Good To Go, Who Gives A Crap, Minor Figures, KatKin.
What hooks does Oatly use in its ads?: Oatly's most-seen ads open with lines like "RUN don’t walk to Monochrome by @oatly, an immersive monochrome matcha popup on September 3-13 🤩Sip on free, delicious barista-made…", "Did we just hack Instagram?", "The latest hot and cold couture, soon to be explored in The Oatly Look Book A/W 25.".
Where can I watch Oatly's video ads and commercials?: This page lists Oatly's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Oatly ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans