How many ads is MyFitnessPal running on Facebook and Instagram?

As of Nov 2026, MyFitnessPal has 307 active ads and 404 ads in total in the Meta Ad Library.

What kind of ads does MyFitnessPal run?

MyFitnessPal's active ads are 58% video (234), 42% image (170).

Who does MyFitnessPal target with its ads?

Based on the reach Meta reports for its ads, MyFitnessPal reaches mostly men aged 45-54 in the United Kingdom.

How often does MyFitnessPal launch new ads?

MyFitnessPal has been advertising on Meta since Aug 2023. It launched 38 new ads in Oct 2026.

What is MyFitnessPal's most used ad headline?

"#1 Nutrition Tracking App" — used on 506 ads.

Where do MyFitnessPal's ads send people?

Most MyFitnessPal ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like MyFitnessPal?

Brands with similar ads include CalDiet-AI Food Scanner-IOS, Counter AI, Appediet, BetterMe, TrackUp: Deepeat Cal & Health (652074267979095).

What hooks does MyFitnessPal use in its ads?

MyFitnessPal's most-seen ads open with lines like "30% off for new subscribers", "Simple nutrition tools that fit into your lifestyle.", "No more searching for every ingredient.".

Where can I watch MyFitnessPal's video ads and commercials?

This page lists MyFitnessPal's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this MyFitnessPal ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

MyFitnessPal ads

Facebook & Instagram ad library

307 live nowitunes.apple.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

MyFitnessPal has run 404 Facebook and Instagram ads since Aug 2023, and 307 are live right now. Its active ads are 58% video, 42% image, and 49 run as partnership ads with creators. They reach mostly men aged 45-54 in the United Kingdom. Most of them send traffic to itunes.apple.com. Across all ads, Meta reports about 502.5K reach.

Total ads: 404
Live now: 307
Video share: 58%
Partnership ads: 49
Top market: UK
Advertising since: Aug 2023

404 ads · most seen first

MyFitnessPal ad hooks

The opening line of each of MyFitnessPal's most-seen video and image ads.

0130% off for new subscribers
02Simple nutrition tools that fit into your lifestyle.
03No more searching for every ingredient.
04Protein Cookies & Cream Cheesecake
05Meal planning doesn’t need to be complicated…
06ad How I eat to stay lean over the Christmas period & hit my New Year goals using @myfitnesspal
07Hit your protein goals easily with the help of MyFitnessPal 🙌🏽
08In 2026, I want to hit my protein goal every single day!

MyFitnessPal ad headlines

Headline	Ads	Longest run
#1 Nutrition Tracking App	506	256d
Download now for 30% off premium subscription	40	19d
Build habits that last	39	256d
Know what’s on your plate - with one simple scan.	18	256d
Build nutrition habits to progress toward your goals	15	51d
Track your food with ease	15	72d
Stop guessing. Start tracking	13	6d
Pecans Benefits: The Case for a Smart Snack	11	46d
Try MyFitnessPal Today	10	256d
Start fresh this year	9	6d

Longest-running MyFitnessPal ad copy

Ad copy	Ads	Longest run
Reach your health goals with MyFitnessPal — the #1 nutrition and food tracking app highly recommended by fitness gurus, coaches, registered dietitians and nutritionists. 💪 Sign up for FREE 30-day Premium trial today!	1	1,168d
Meal planning doesn’t need to be complicated… Just use @MyFitnessPal to create a custom meal plan and grocery list, make the meals, and make the gains 💪🏼 That’s what I do. #mealprep #myfitnesspalpartner	5	256d
Everything I eat in a day and how I track it all to stay consistent with my goals for the New Year! With the New Year on the horizon people start to panick and automatically jump into finding a quick way to fix their health and change…	1	256d
I love shower thoughts. Just had this idea around how your body can adapt in so many different ways to the things you do. If you needed a sign to start training or start running, let this be that. Who knows where you could be 3 months…	4	256d
Log your whole meal in a flash using your phone’s camera—only with Meal Scan. 📷💥 Bagel sandwich: 580 cal - egg and bagel + 120cal of 1/2 avocado 🥯🥑	12	256d
In 2026, I want to hit my protein goal every single day! I’m not one to wait until the New Year to start working towards my goals, and @myfitnesspal has made it so easy to track my protein intake to see if I’m hitting the mark! 💪🍗…	4	256d
Know what’s on your plate - with one simple scan.	8	256d
ad How I eat to stay lean over the Christmas period & hit my New Year goals using @myfitnesspal I’ve been using MyFitnessPal to track my food for over 10 years and these new features have made it even easier to keep on track over the…	1	256d
ad How I eat to stay lean over the Christmas period & hit my New Year goals using @myfitnesspal I’ve been using MyFitnessPal to track my food for over 10 years and these new features have made it even easier to keep on track over the…	3	256d
Fitness trends fade. MyFitnessPal focuses on what actually works ✅	39	256d

MyFitnessPal landing pages

http://itunes.apple.com/app/id341232718277 ads · 76%
http://play.google.com/store/apps/details?id=com.myfitnesspal.android48 ads · 13%
https://blog.myfitnesspal.com/pecans-benefits-smart-snack/13 ads · 4%
https://blog.myfitnesspal.com/i-tried-blue-apron-meal-kits-for-a-week/6 ads · 2%
https://www.myfitnesspal.com/6 ads · 2%
https://vuoriclothing.com/collections/womens-best-sellers?utm_source=myfitnesspal&utm_medium=video&utm_campaign=2026&utm_content=LaurenBennett5 ads · 1%
https://www.myfitnesspalfirstfour.com/register.aspx5 ads · 1%
https://shop.mikmak.ai/social/6a20595298a816ddff096e5d?utm_source=myfitnesspal&utm_medium=paid_display&utm_campaign=myfitnesspal_content_partnership&utm_term=daily_wellness&utm_content=myfitnesspal_content_partnership&utm_placement=cross_device_screen&utm_marketing_tactic=awareness3 ads · 1%
https://platform.mikmak.ai/#/pop/preview/IP/6a20595298a816ddff096e5d2 ads · 1%

MyFitnessPal new ads per month

Oct 202638
Sep 202638
Aug 202628
Jul 202626
Jun 202640
May 20263
Apr 202628
Feb 2026114
Jan 202688
Aug 20231

MyFitnessPal ads FAQ

How many ads is MyFitnessPal running on Facebook and Instagram?: As of Nov 2026, MyFitnessPal has 307 active ads and 404 ads in total in the Meta Ad Library.
What kind of ads does MyFitnessPal run?: MyFitnessPal's active ads are 58% video (234), 42% image (170).
Who does MyFitnessPal target with its ads?: Based on the reach Meta reports for its ads, MyFitnessPal reaches mostly men aged 45-54 in the United Kingdom.
How often does MyFitnessPal launch new ads?: MyFitnessPal has been advertising on Meta since Aug 2023. It launched 38 new ads in Oct 2026.
What is MyFitnessPal's most used ad headline?: "#1 Nutrition Tracking App" — used on 506 ads.
Where do MyFitnessPal's ads send people?: Most MyFitnessPal ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like MyFitnessPal?: Brands with similar ads include CalDiet-AI Food Scanner-IOS, Counter AI, Appediet, BetterMe, TrackUp: Deepeat Cal & Health (652074267979095).
What hooks does MyFitnessPal use in its ads?: MyFitnessPal's most-seen ads open with lines like "30% off for new subscribers", "Simple nutrition tools that fit into your lifestyle.", "No more searching for every ingredient.".
Where can I watch MyFitnessPal's video ads and commercials?: This page lists MyFitnessPal's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this MyFitnessPal ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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