How many ads is Merwave running on Facebook and Instagram?

As of Nov 2026, Merwave has 306 active ads and 1,631 ads in total in the Meta Ad Library.

What kind of ads does Merwave run?

Merwave's active ads are 65% video (1,060), 35% image (571).

Who does Merwave target with its ads?

Based on the reach Meta reports for its ads, Merwave reaches mostly women aged 35-44 in the United Kingdom.

How often does Merwave launch new ads?

Merwave has been advertising on Meta since Jul 2025. It launched 25 new ads in Oct 2026.

What is Merwave's most used ad headline?

"Finally...a kit for wavy hair" — used on 262 ads.

Where do Merwave's ads send people?

Most Merwave ads link to merwave.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Merwave?

Brands with similar ads include Fussy, Chāmpo Haircare, Smile White, Eucerin, Treatwell.

What hooks does Merwave use in its ads?

Merwave's most-seen ads open with lines like "This is how I go from frizzy to defined in under 15 minutes ⏱️ I’ve been using Merwave's Wavy Hair Kit for my wave transformation and it’s…", "This is your sign to stop damaging your hair and embrace your natural waves!", "The Merwave Wavy Hair Kit is perfect if...".

Where can I watch Merwave's video ads and commercials?

This page lists Merwave's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Merwave ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Merwave ads

Facebook & Instagram ad library

306 live nowmerwave.co.ukUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Merwave has run 1,631 Facebook and Instagram ads since Jul 2025, and 306 are live right now. Its active ads are 65% video, 35% image, and 172 run as partnership ads with creators. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to merwave.co.uk. Across all ads, Meta reports about 13.1M reach.

Total ads: 1,631
Live now: 306
Video share: 65%
Partnership ads: 172
Top market: UK
Advertising since: Jul 2025

1,631 ads · most seen first

Merwave ad hooks

The opening line of each of Merwave's most-seen video and image ads.

01This is how I go from frizzy to defined in under 15 minutes ⏱️ I’ve been using Merwave's Wavy Hair Kit for my wave transformation and it’s…
02This is your sign to stop damaging your hair and embrace your natural waves!
03The Merwave Wavy Hair Kit is perfect if...
04Farewell frizz.
05Sounds crazy...yet 40% of women think their hair is straight, when it's actually wavy
06Soft, defined waves - after just one wash!
07If your hair looks like the first photo after blow drying, it’s a strong sign it’s wavy!
08Wavy hair isn't curly...

Merwave ad headlines

Headline	Ads	Longest run
Finally...a kit for wavy hair	262	109d
You don't have frizz. You have waves	212	137d
Wavy Hair Isn't Curly	171	142d
Is your hair secretly wavy?	166	67d
Bye Frizz. Hello Beach Waves	97	77d
Bye frizz. Hello beach waves	81	158d
Fix your damaged hair	74	45d
Transform your hair into gorgeous waves	70	143d
It’s Not Frizz. It’s Waves	64	84d
You don’t have frizz. You have waves.	53	97d

Longest-running Merwave ad copy

Ad copy	Ads	Longest run
Soft, defined waves - after just one wash! - 5 lightweight products made for wavy hair - Won't weigh waves down - Defined waves that last for days - Reduces frizz and breakages - Simple 15-minute routine Want all year round holiday hair…	334	158d
This is how I go from frizzy to defined in under 15 minutes ⏱️ I’ve been using Merwave's Wavy Hair Kit for my wave transformation and it’s made a huge difference. It’s super simple, just follow the steps and let the products do the work…	8	147d
You stopped straightening. You embraced the waves. And your hair has never looked better. Keep it going with the Wave Cream.	6	143d
Merwave takes over Manchester! HUGE bags. Gorgeous waves. And shouting from the rooftops that ''You don't have frizz. You have waves''.	6	143d
Refresh my day 2 waves with me 🌊 I lightly dampen my hair with water, then spray Merwave’s Refresh Spray and scrunch. Instantly, my waves bounce back with definition and volume. To lock in moisture and add shine, I finish with a few…	5	143d
We wanted to do more than announce Merwave landing in Boots. We wanted to create a moment for our community. Seeing our amazing customers walking through Manchester with their gorgeous natural waves, turning heads and getting people…	3	143d
A lightweight Anti-Frizz Hair Perfume that tames flyaway frizz and leaves a long-lasting, sun-soaked scent in every strand. Spritz for smoother waves, fresher hair, and effortless summer vibes.	23	143d
30 years thinking my hair was broken. One lockdown. One idea. Merwave was born. I couldn't find products that worked for wavy hair. Curly products were too heavy. Normal products didn't provide enough hydration (hello daily frizz battle)…	16	143d
Revitalises post wash day waves by reducing flyaway frizz and reactivating wave definition. This lightweight, non sticky spray refreshes your natural pattern without making hair greasy or weighed down. Waves feel softer, more defined and…	4	143d
Dull, greasy hair? Limp waves? It might be time to clarify. Our Clarifying Shampoo acts like a hard reset for your hair. Reviving waves, restoring shine and refreshing your scalp. Here’s 3 reasons why you need it: 1. Remove build-up Gets…	9	143d

Merwave landing pages

https://merwave.co.uk/products/merwave-starter-kit903 ads · 55%
https://merwave.co.uk/pages/the-awakening-ad367 ads · 23%
https://merwave.co.uk/products/repair-restore-kit51 ads · 3%
https://merwave.co.uk/pages/5-signs-your-hair-is-damaged47 ads · 3%
https://merwave.co.uk/collections/all43 ads · 3%
https://merwave.co.uk/pages/wavynotcurlylisticle37 ads · 2%
https://merwave.co.uk/24 ads · 1%
https://merwave.co.uk/products/anti-frizz-hair-perfume22 ads · 1%
https://merwave.com/pages/wavynotcurlylisticle16 ads · 1%
https://merwave.co.uk/products/mini-wavy-hair-kit14 ads · 1%

Merwave new ads per month

Oct 202625
Sep 2026236
Aug 2026329
Jul 202663
Jun 2026161
May 2026432
Apr 2026368
Feb 20266
Jan 20262
Dec 20251
Nov 20252
Oct 20252

Merwave ads FAQ

How many ads is Merwave running on Facebook and Instagram?: As of Nov 2026, Merwave has 306 active ads and 1,631 ads in total in the Meta Ad Library.
What kind of ads does Merwave run?: Merwave's active ads are 65% video (1,060), 35% image (571).
Who does Merwave target with its ads?: Based on the reach Meta reports for its ads, Merwave reaches mostly women aged 35-44 in the United Kingdom.
How often does Merwave launch new ads?: Merwave has been advertising on Meta since Jul 2025. It launched 25 new ads in Oct 2026.
What is Merwave's most used ad headline?: "Finally...a kit for wavy hair" — used on 262 ads.
Where do Merwave's ads send people?: Most Merwave ads link to merwave.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Merwave?: Brands with similar ads include Fussy, Chāmpo Haircare, Smile White, Eucerin, Treatwell.
What hooks does Merwave use in its ads?: Merwave's most-seen ads open with lines like "This is how I go from frizzy to defined in under 15 minutes ⏱️ I’ve been using Merwave's Wavy Hair Kit for my wave transformation and it’s…", "This is your sign to stop damaging your hair and embrace your natural waves!", "The Merwave Wavy Hair Kit is perfect if...".
Where can I watch Merwave's video ads and commercials?: This page lists Merwave's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Merwave ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans