What hooks does MERIT use in its ads?

MERIT's most-seen ads open with lines like "what is in this potion @merit ????", "Score the chicest bag you’ve ever laid eyes on — for free.", ""MERIT is a makeup minimalist’s dream." - Allure".

Where can I watch MERIT's video ads and commercials?

This page lists MERIT's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this MERIT ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

MERIT ads

Facebook & Instagram ad library

Updated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

This page tracks the Facebook and Instagram ads MERIT runs, pulled from the Meta Ad Library and refreshed daily.

most seen first

Video80d
what is in this potion @merit ???? ad
Shop now · meritbeauty.com
Video76d
what is in this potion @merit ???? ad
Shop now · meritbeauty.com
Dynamic461d
Get this bag for FREE.
Score the chicest bag you’ve ever laid eyes on — for free. The Signature Bag is complimentary with your first MERIT purchase. Exclusively available on our…
Shop Now · meritbeauty.com
Video472d
Only what you need, nothing you don’t.
"MERIT is a makeup minimalist’s dream." - Allure This is makeup you can live in. Simplify your routine with MERIT's selection of minimalist-friendly formulas…
Shop now · meritbeauty.com
Dynamic447d
Free Signature Bag with your first order
Meet Solo Shadow — cream-to-powder eyeshadow that won’t crease or smudge. Your perfect sheer wash of color with a soft matte finish. Go ahead, apply with your…
Shop Now · meritbeauty.com
Video450d
Only what you need, nothing you don’t.
"MERIT is a makeup minimalist’s dream." - Allure This is makeup you can live in. Simplify your routine with MERIT's selection of minimalist-friendly formulas…
Shop now · meritbeauty.com
Video447d
Only what you need, nothing you don’t.
"MERIT is a makeup minimalist’s dream." - Allure This is makeup you can live in. Simplify your routine with MERIT's selection of minimalist-friendly formulas…
Shop now · meritbeauty.com
Dynamic479d
Get this bag for FREE.
Score the chicest bag you’ve ever laid eyes on — for free. The Signature Bag is complimentary with your first MERIT purchase. Exclusively available on our…
Shop Now · meritbeauty.com
Dynamic450d
Get this bag for FREE.
Score the chicest bag you’ve ever laid eyes on — for free. The Signature Bag is complimentary with your first MERIT purchase. Exclusively available on our…
Shop Now · meritbeauty.com
Dynamic437d
Get this bag for FREE.
Score the chicest bag you’ve ever laid eyes on — for free. The Signature Bag is complimentary with your first MERIT purchase. Exclusively available on our…
Shop Now · meritbeauty.com
Dynamic426d
The Minimalist
It's not a foundation or a concealer, but it’ll replace both in your makeup bag. Meet The Minimalist Perfecting Complexion Stick. What It Does…
Shop Now · meritbeauty.com
Dynamic52d
The #1 best-selling foundation stick
It’s not a foundation or a concealer, but it will replace both in your makeup bag. The Minimalist melts into skin, delivering buildable, natural-looking…
Shop Now · meritbeauty.com
Dynamic52d
Free — MERIT's Signature Bag
It's a signature for a reason. Get the new Signature Bag free with your first MERIT order. Available exclusively on our website.
Shop Now · meritbeauty.com
Video458d
Only what you need, nothing you don’t.
"MERIT is a makeup minimalist’s dream." - Allure This is makeup you can live in. Simplify your routine with MERIT's selection of minimalist-friendly formulas.
Shop now · meritbeauty.com
Dynamic479d
Get this bag for FREE.
Score the chicest bag you’ve ever laid eyes on — for free. The Signature Bag is complimentary with your first MERIT purchase. Exclusively available on our…
Shop Now · meritbeauty.com
Dynamic86d
Free Signature Bag with your first order
Meet Solo Shadow — cream-to-powder eyeshadow that won’t crease or smudge. Your perfect sheer wash of color with a soft matte finish. Go ahead, apply with your…
Shop Now · meritbeauty.com
Dynamic130d
Just swipe, blend, and go
The original impossible-to-mess-up cream blush. Flush Balm melts into skin for a lit-from-within flush that lasts all day. The lightweight formula delivers a…
Shop Now · meritbeauty.com
Video67d
what is in this potion @merit ???? ad
Shop now · meritbeauty.com
Dynamic52d
The #1 best-selling foundation stick
It’s not a foundation or a concealer, but it will replace both in your makeup bag. The Minimalist melts into skin, delivering buildable, natural-looking…
Shop Now · meritbeauty.com
Dynamic33d
Free — MERIT's Signature Bag
It's a signature for a reason. Get the new Signature Bag free with your first MERIT order. Available exclusively on our website.
Shop Now · meritbeauty.com
Dynamic52d
The Bespoke Duo
Your favorite lip and cheek essentials — together in our best-selling shade, Bespoke.
Shop Now · meritbeauty.com
Dynamic28d
NEW — The Winter 2026 Set
A volumizing tubing mascara that gives 16 hours of precise, buildable volume, length and lift — no clumps, flakes or smudges. Now available in Black and Brown.
Shop Now · meritbeauty.com
Dynamic52d
Free — MERIT's Signature Bag
It's a signature for a reason. Get the new Signature Bag free with your first MERIT order. Available exclusively on our website.
Shop Now · meritbeauty.com
Dynamic27d
NEW — The Winter 2026 Set
Introducing The Winter 2026 Set — a (very) limited edition capsule of four essentials for a soft, glowy look, including two new shades created exclusively for…
Shop Now · meritbeauty.com

MERIT ad hooks

The opening line of each of MERIT's most-seen video and image ads.

01what is in this potion @merit ????
02Score the chicest bag you’ve ever laid eyes on — for free.
03"MERIT is a makeup minimalist’s dream." - Allure
04Meet Solo Shadow — cream-to-powder eyeshadow that won’t crease or smudge.
05It's not a foundation or a concealer, but it’ll replace both in your makeup bag.
06It’s not a foundation or a concealer, but it will replace both in your makeup bag.
07It's a signature for a reason.
08The original impossible-to-mess-up cream blush.

MERIT ads FAQ

What hooks does MERIT use in its ads?: MERIT's most-seen ads open with lines like "what is in this potion @merit ????", "Score the chicest bag you’ve ever laid eyes on — for free.", ""MERIT is a makeup minimalist’s dream." - Allure".
Where can I watch MERIT's video ads and commercials?: This page lists MERIT's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this MERIT ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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