How many ads is Melissa & Doug running on Facebook and Instagram?

As of Nov 2026, Melissa & Doug has 922 active ads and 1,002 ads in total in the Meta Ad Library.

What kind of ads does Melissa & Doug run?

Melissa & Doug's active ads are 97% video (979), 3% carousel (29), 0% image (2).

Who does Melissa & Doug target with its ads?

Based on the reach Meta reports for its ads, Melissa & Doug reaches people mostly in the United States.

How often does Melissa & Doug launch new ads?

Melissa & Doug has been advertising on Meta since May 2026. It launched 121 new ads in Oct 2026.

What is Melissa & Doug's most used ad headline?

"Made for Play. Built to Grow." — used on 58 ads.

Where do Melissa & Doug's ads send people?

Most Melissa & Doug ads link to target.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Melissa & Doug?

Brands with similar ads include LEGO, Anavrin (113433010360522), Carnival Tycoon, Clash of Clans, Tokyo-Tiger.

What hooks does Melissa & Doug use in its ads?

Melissa & Doug's most-seen ads open with lines like "Want to get your kiddo ready to hold a pencil this school year?", "Get school-ready with the Catch & Count Fishing Game.", "Enjoy 15% off all year long on select products after verifying your status through ID.me.".

Where can I watch Melissa & Doug's video ads and commercials?

This page lists Melissa & Doug's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Melissa & Doug ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Melissa & Doug ads

Facebook & Instagram ad library

922 live nowtarget.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Melissa & Doug has run 1,002 Facebook and Instagram ads since May 2026, and 922 are live right now. Its active ads are 97% video, 3% carousel, 0% image, and 100 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to target.com.

Total ads: 1,002
Live now: 922
Video share: 97%
Partnership ads: 100
Top market: US
Advertising since: May 2026

1,002 ads · most seen first

Melissa & Doug ad hooks

The opening line of each of Melissa & Doug's most-seen video and image ads.

01Want to get your kiddo ready to hold a pencil this school year?
02Get school-ready with the Catch & Count Fishing Game.
03Enjoy 15% off all year long on select products after verifying your status through ID.me.
04The secret to stress-free back-to-school prep?
05Summer is for fun.
06It’s a puzzle.
07Behind every latch, there's something to discover.
08Build cosmic adventures and launch new skills!

Melissa & Doug ad headlines

Headline	Ads	Longest run
Made for Play. Built to Grow.	58	171d
NEW! Let's Explore Cheery Lane!	31	114d
Ice Cream Toys	29	128d
Make Tummy Time Engaging	26	102d
Classroom Must-Haves	25	128d
Fine-Motor Skills Fun	22	102d
Toys Teachers Love	22	110d
Creativity On The Go Starts With . . .	21	110d
A Toy That Grows With Them	20	110d
The Perfect Baby Shower Gift	18	171d

Longest-running Melissa & Doug ad copy

Ad copy	Ads	Longest run
Help them get off to the right start! Our baby toys are made for skill-building, hands-on fun.	18	171d
High-quality baby toys that make meaningful gifts—supporting motor skills, curiosity, and confidence.	58	171d
See how this mom makes a screen-free morning a success with easy, hands-on kitchen fun.	16	132d
Keep little hands learning with toys from Melissa & Doug that teach matching, fine motor, and coordination.	25	128d
Beat the summer heat with some cool pretend play treats.	29	128d
#ad These puzzles are a HIT in our house right now!! We love Melissa & Doug toys because they’re high quality and made to be passed down! #melissaanddoug #toddlermom #mom	1	123d
🛒✨ Baby's first grocery run! 🍎🥕 Watch your little one's eyes light up as they sort, spin and problem-solve their way through daily shopping adventures with our Wooden Grocery Cart! 💖	1	123d
Got a baby shower coming up? In lieu of buying out the whole Melissa & Doug website (which, if you happened to do, we wouldn't judge...) we've got some ideas for the perfect gift. 🎁 🍍 🪼 🍓 🌊 Shop Now ➡️…	1	123d
Cooking, grilling, and being outside? Count us in — and our kiddos too, because with the adorable Deluxe Grill & Pizza Oven Play Set, they can do it all with us. The perfect patio addition! 🔥 🍕 🍔 🌭	2	123d
BRB, just snagging these dino-themed toys for all the dino-loving kiddos in our lives 🦖 🦕 🗒️	2	123d

Melissa & Doug landing pages

https://www.target.com/c/cheery-lane/-/N-ub1sn37 ads · 4%
https://www.melissaanddoug.com/products/cheery-lane-ice-cream-and-pizza-play-set?srsltid=AfmBOoolBNOa9GjozifAxZuDjzNwC4Q4lUG_Ua_wi5-dXbWrA94P8nm7&utm_source=Meta&utm_medium=Paid+Social&utm_campaign=CRL+Awareness&utm_content=Cheery+Lane28 ads · 3%
https://www.melissaanddoug.com/pages/skills-at-play?utm_source=Meta&utm_medium=Paid+Social&utm_campaign=Masterbrand+Back+to+School+Consideration&utm_content=Masterbrand24 ads · 2%
https://www.melissaanddoug.com/pages/skills-at-play?utm_source=Meta&utm_medium=Paid+Social&utm_campaign=Masterbrand+Educator+Advocacy+Program+Consideration&utm_content=Masterbrand19 ads · 2%
https://www.walmart.com/brand/melissadoug/10000770?povid=search_pill_brandshop_Melissa%20&%20Doug16 ads · 2%
https://www.melissaanddoug.com/collections/best-sellers15 ads · 2%
https://www.amazon.com/stores/page/5493EA7B-05A4-4B82-9726-8547D7C46CF4?ingress=2&lp_context_asin=B074L8RV1F&visitId=37109e6e-a488-4771-9574-f01e89b68612&ref_=ast_bln14 ads · 1%
https://melissadoug.myshopify.com/products/self-correcting-alphabet-letter-puzzles?utm_source=Meta&utm_medium=Paid+Social&utm_campaign=MSB+Consideration&utm_content=Teacher+Must+Haves12 ads · 1%
https://www.melissaanddoug.com/collections/best-sellers?utm_source=Meta&utm_medium=Paid+Social&utm_campaign=Masterbrand+Consideration&utm_content=Masterbrand+Influencer12 ads · 1%
https://www.melissaanddoug.com/collections/cheery-lane/products/cheery-lane-ice-cream-and-pizza-play-set ?utm_source=Meta&utm_medium=Paid+Social&utm_campaign=Cheery+Lane+Awareness&utm_content=Cheery+Lane+Influencer12 ads · 1%

Melissa & Doug new ads per month

Oct 2026121
Sep 2026243
Aug 2026138
Jul 2026381
Jun 2026114
May 20265

Melissa & Doug ads FAQ

How many ads is Melissa & Doug running on Facebook and Instagram?: As of Nov 2026, Melissa & Doug has 922 active ads and 1,002 ads in total in the Meta Ad Library.
What kind of ads does Melissa & Doug run?: Melissa & Doug's active ads are 97% video (979), 3% carousel (29), 0% image (2).
Who does Melissa & Doug target with its ads?: Based on the reach Meta reports for its ads, Melissa & Doug reaches people mostly in the United States.
How often does Melissa & Doug launch new ads?: Melissa & Doug has been advertising on Meta since May 2026. It launched 121 new ads in Oct 2026.
What is Melissa & Doug's most used ad headline?: "Made for Play. Built to Grow." — used on 58 ads.
Where do Melissa & Doug's ads send people?: Most Melissa & Doug ads link to target.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Melissa & Doug?: Brands with similar ads include LEGO, Anavrin (113433010360522), Carnival Tycoon, Clash of Clans, Tokyo-Tiger.
What hooks does Melissa & Doug use in its ads?: Melissa & Doug's most-seen ads open with lines like "Want to get your kiddo ready to hold a pencil this school year?", "Get school-ready with the Catch & Count Fishing Game.", "Enjoy 15% off all year long on select products after verifying your status through ID.me.".
Where can I watch Melissa & Doug's video ads and commercials?: This page lists Melissa & Doug's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Melissa & Doug ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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