AdManage.ai logo
Mattel logo

Mattel ads

7 live nowUpdated Oct 31, 2026

Mattel has run 14 Facebook and Instagram ads since Oct 2025, and 7 are live right now. Its active ads are 64% video, 36% image. They reach mostly men aged 18-24 in the United Kingdom. Most of them send traffic to exito.com. Across all ads, Meta reports about 3 reach.

Total ads
14
Live now
7
Video share
64%
Top market
UK
Advertising since
Oct 2025
  1. Mattel ad: '84 Audi Sport QuattroImage24d

    '84 Audi Sport Quattro

    Construye la leyenda de carreras '84 Audi Sport Quattro con acabados hiperrealistas.

    Shop now · simple.ripley.cl

  2. Mattel ad: '90 Honda Civic EFImage24d

    '90 Honda Civic EF

    La leyenda del JDM llega a escala 1:32. Construye y personaliza el Custom ’90 Honda Civic EF con 248 piezas.

    Watch more · exito.com

  3. Mattel ad: '90 Honda Civic EFDynamic25d

    '90 Honda Civic EF

    La leyenda del JDM llega a escala 1:32. Construye y personaliza el Custom ’90 Honda Civic EF con 248 piezas.

    Watch More · exito.com

  4. Video30d

    '84 Audi Sport Quattro

    Construa o '84 Audi Sport Quattro: lenda do rali num set de 864 peças.

    Shop now · shop.mattel.com

  5. Video30d

    '94 Toyota Supra MKIV

    Construye y personaliza el legendario '94 Toyota Supra MKIV, un ícono de la cultura JDM. Con detalles fieles al auto original.

    Shop now · shop.mattel.com

  6. Video30d

    '84 Audi Sport Quattro

    Construye el '84 Audi Sport Quattro: la leyenda del rally ahora en un set de 864 piezas. El ícono alemán '84 Audi Sport Quattro ahora en tus manos.

    Shop now · shop.mattel.com

  7. Video40d

    ¡Todos a bordo de esta aventura!

    ¡Descubre la nueva era de Thomas and Friends! Una nueva aventura para aprender, imaginar y divertirse juntos. ¡Todos a bordo!

    Watch more · youtube.com

  8. Dynamic110d

    Zeit für eine Runde Skip-Bo.

    Warnung: Skip-Bo sorgt für "Nur noch eine Runde!".

    Learn More · shopping.mattel.com

  9. Video313d

    Akhiri tahun dengan hadiah yang bikin happy! ✨ Mainan favorit dari Mattel lagi diskon sampai 70% 🎉 Mulai dari Hot Wheels, Barbie, UNO, Polly Pocket, sampai…

    Shop now · tokopedia.com

  10. Dynamic321d

    Elevate Your Build

    Brick Shop elevates the building experience with innovative features, materials and techniques that inspire new ways to build.

    Learn More · noriel.ro

  11. Mattel ad: Idealny prezent to ScrabbleImage327d

    Idealny prezent to Scrabble

    Poznaj kultową grę Scrabble – idealną dla wszystkich, którzy kochają słowa i dobrą zabawę.

    Shop now · empik.com

  12. Video331d

    ✨ Celebrate With Us — We Have Our Grand Prize Winners! ✨ 🎉 A BIG Congratulations to our three lucky families who’ve each won a dream getaway for four to a…

    No button

  13. Mattel ad: Finde das perfekte GeschenkImage356d

    Finde das perfekte Geschenk

    Schenken, Spielen, Strahlen – so fühlt sich Weihnachten an 💕 Entdecke jetzt die schönsten Geschenke für Kinder bei Mattel 🎁

    Learn more · fb.com

  14. Video367d

    É arrivato Pic-Tato 🥔 ✏️

    Disegna, indovina, passa! La versione di Pictionary più frenetica di sempre ti aspetta! 🔥 Acquistala su Amazon!

    Shop now · fb.com

Mattel ad hooks

The opening line of each of Mattel's newest video and image ads.

  1. 01Construye la leyenda de carreras '84 Audi Sport Quattro con acabados hiperrealistas.
  2. 02La leyenda del JDM llega a escala 1:32.
  3. 03Construa o '84 Audi Sport Quattro: lenda do rali num set de 864 peças.
  4. 04Construye y personaliza el legendario '94 Toyota Supra MKIV, un ícono de la cultura JDM.
  5. 05Construye el '84 Audi Sport Quattro: la leyenda del rally ahora en un set de 864 piezas.
  6. 06¡Descubre la nueva era de Thomas and Friends!
  7. 07Warnung: Skip-Bo sorgt für "Nur noch eine Runde!".
  8. 08Akhiri tahun dengan hadiah yang bikin happy!

Mattel ad headlines

HeadlineAdsLongest run
'84 Audi Sport Quattro329d
'90 Honda Civic EF324d
Zeit für eine Runde Skip-Bo.227d
Elevate Your Build217d
'94 Toyota Supra MKIV129d
Finde das perfekte Geschenk142d
Idealny prezent to Scrabble112d
¡Todos a bordo de esta aventura!139d
É arrivato Pic-Tato 🥔 ✏️146d

Longest-running Mattel ad copy

Ad copyAdsLongest run
Disegna, indovina, passa! La versione di Pictionary più frenetica di sempre ti aspetta! 🔥 Acquistala su Amazon!146d
Schenken, Spielen, Strahlen – so fühlt sich Weihnachten an 💕 Entdecke jetzt die schönsten Geschenke für Kinder bei Mattel 🎁142d
¡Descubre la nueva era de Thomas and Friends! Una nueva aventura para aprender, imaginar y divertirse juntos. ¡Todos a bordo!139d
Construye y personaliza el legendario '94 Toyota Supra MKIV, un ícono de la cultura JDM. Con detalles fieles al auto original.129d
Construa o '84 Audi Sport Quattro: lenda do rali num set de 864 peças.129d
Construye el '84 Audi Sport Quattro: la leyenda del rally ahora en un set de 864 piezas. El ícono alemán '84 Audi Sport Quattro ahora en tus manos.129d
Warnung: Skip-Bo sorgt für "Nur noch eine Runde!".227d
La leyenda del JDM llega a escala 1:32. Construye y personaliza el Custom ’90 Honda Civic EF con 248 piezas.324d
Construye la leyenda de carreras '84 Audi Sport Quattro con acabados hiperrealistas.123d
Brick Shop elevates the building experience with innovative features, materials and techniques that inspire new ways to build.217d

Mattel landing pages

  1. https://www.exito.com/mattel?utm_id=wwmm&utm_source=META&utm_medium=PSOC&utm_campaign=C0000195&utm_term=E000MB80&utm_content=F0017GBD2 ads · 15%
  2. https://fb.com/canvas_doc/15248945521135321 ads · 8%
  3. https://fb.com/canvas_doc/38429025393348131 ads · 8%
  4. https://noriel.ro/catalogsearch/result/?q=Brick+shop1 ads · 8%
  5. https://shop.mattel.com/es-mx/pages/about-mattel-brick-shop?_gl=1*12ujpn3*_up*MQ..*_gs*MQ..&gclid=CjwKCAjwqonVBhA4EiwA9wYJ3cDmiOJ6MqAuHfXf5YFbHIeUzf2HRbLgDXOyWq0Yp4wzyBoJgcnAEBoCaIQQAvD_BwE&gbraid=0AAAAACuEAJ0RWhj7rffdN9h33fZCLPV4l1 ads · 8%
  6. https://shop.mattel.com/es-mx/pages/about-mattel-brick-shop?_gl=1*12ujpn3*_up*MQ..*_gs*MQ..&gclid=CjwKCAjwqonVBhA4EiwA9wYJ3cDmiOJ6MqAuHfXf5YFbHIeUzf2HRbLgDXOyWq0Yp4wzyBoJgcnAEBoCaIQQAvD_BwE&gbraid=0AAAAACuEAJ0RWhj7rffdN9h33fZCLPV4l&utm_id=wwmm&utm_source=META&utm_medium=PSOC&utm_campaign=C0000195&utm_term=E000MA5C&utm_content=F0017BL01 ads · 8%
  7. https://shop.mattel.com/pt-br/pages/about-mattel-brick-shop?utm_id=wwmm&utm_source=META&utm_medium=PSOC&utm_campaign=C0000195&utm_term=E000MB7I&utm_content=F0017G7P1 ads · 8%
  8. https://shopping.mattel.com/de-de/products/mattel-games-skip-bo-kartenspiel-fur-kinder-jmm20-de-de1 ads · 8%
  9. https://simple.ripley.cl/search/mattel%20brick%20shop?sort=relevance_desc&page=1&utm_id=wwmm&utm_source=META&utm_medium=PSOC&utm_campaign=C0000195&utm_term=E000MBBY&utm_content=F0017ZV71 ads · 8%
  10. https://www.empik.com/marka/mattel/lista-produktow?searchCategory=37&hideUnavailable=true&producerFacet=mattel&subQuery=Scrabble1 ads · 8%

Mattel new ads per month

  • Oct 20266
  • Sep 20261
  • Jul 20261
  • Dec 20254
  • Nov 20251
  • Oct 20251

Mattel ads FAQ

How many ads is Mattel running on Facebook and Instagram?
As of Oct 2026, Mattel has 7 active ads and 14 ads in total in the Meta Ad Library.
What kind of ads does Mattel run?
Mattel's active ads are 64% video (9), 36% image (5).
Who does Mattel target with its ads?
Based on the reach Meta reports for its ads, Mattel reaches mostly men aged 18-24 in the United Kingdom.
How often does Mattel launch new ads?
Mattel has been advertising on Meta since Oct 2025. It launched 6 new ads in Oct 2026.
What is Mattel's most used ad headline?
"'84 Audi Sport Quattro" — used on 3 ads.
Where do Mattel's ads send people?
Most Mattel ads link to exito.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Mattel?
Brands with similar ads include LEGO, Anavrin (113433010360522), Carnival Tycoon, Clash of Clans, Tokyo-Tiger.
What hooks does Mattel use in its ads?
Mattel's most-seen ads open with lines like "Construye la leyenda de carreras '84 Audi Sport Quattro con acabados hiperrealistas.", "La leyenda del JDM llega a escala 1:32.", "Construa o '84 Audi Sport Quattro: lenda do rali num set de 864 peças.".
Where can I watch Mattel's video ads and commercials?
This page lists Mattel's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Mattel ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans