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Macmillan Cancer Support ads

5 live nowUpdated Nov 1, 2026

Macmillan Cancer Support has run 8 Facebook and Instagram ads since Sep 2025, and 5 are live right now. Its active ads are 88% video, 13% image, and 7 run as partnership ads with creators. They reach mostly women aged 65+ in the United Kingdom. Most of them send traffic to bbcgoodfood.com. Across all ads, Meta reports about 111.4K reach.

Total ads
8
Live now
5
Video share
88%
Partnership ads
7
Top market
UK
Advertising since
Sep 2025
  1. Macmillan Cancer Support ad: Grab a cuppa and hear some expert will-writing tips from the comfort of your…Image

    Grab a cuppa and hear some expert will-writing tips from the comfort of your home with our free Scottish will-writing tips webinar.

    Grab a cuppa and hear some expert will-writing tips from the comfort of your home with our free Scottish will-writing tips webinar.

    Free Will-Writing Webinar

  2. Video10d

    Letters of Hope

    Words can mean more than you think 💚 Read Macmillan’s Letters of Hope from people affected by cancer and share your own message of support.

    Learn more · bbcgoodfood.com

  3. Video10d

    Macmillan’s Letters of Hope

    Macmillan’s Letters of Hope is a collection of letters from people affected by cancer.💚 Read along or add your story.

    Learn more · bbcgoodfood.com

  4. Video10d

    Letters of Hope

    Words can mean more than you think 💚 Read Macmillan’s Letters of Hope from people affected by cancer and share your own message of support.

    Learn more · bbcgoodfood.com

  5. Video10d

    Macmillan’s Letters of Hope

    Macmillan’s Letters of Hope is a collection of letters from people affected by cancer.💚 Read along or add your story.

    Learn more · bbcgoodfood.com

  6. Video410d

    Get involved today!

    Post–run cake at a Macmillan Coffee Morning in the park tastes even sweeter when it helps support people living with cancer

    Sign up · ad.doubleclick.net

  7. Video426d

    Almost 3.5 million people in the UK are living with cancer – here’s how easy it is to make a real difference by hosting your own Macmillan Coffee Morning

    Sign up · ad.doubleclick.net

  8. Video426d

    Almost 3.5 million people in the UK are living with cancer – here’s how easy it is to make a real difference by hosting your own Macmillan Coffee Morning

    Sign up · ad.doubleclick.net

Macmillan Cancer Support ad hooks

The opening line of each of Macmillan Cancer Support's most-seen video and image ads.

  1. 01Grab a cuppa and hear some expert will-writing tips from the comfort of your home with our free Scottish will-writing tips webinar.
  2. 02Words can mean more than you think 💚 Read Macmillan’s Letters of Hope from people affected by cancer and share your own message of support.
  3. 03Macmillan’s Letters of Hope is a collection of letters from people affected by cancer.💚 Read along or add your story.
  4. 04Post–run cake at a Macmillan Coffee Morning in the park tastes even sweeter when it helps support people living with cancer
  5. 05Almost 3.5 million people in the UK are living with cancer – here’s how easy it is to make a real difference by hosting your own Macmillan…

Macmillan Cancer Support ad headlines

HeadlineAdsLongest run
Letters of Hope210d
Macmillan’s Letters of Hope210d
Get involved today!111d
Grab a cuppa and hear some expert will-writing tips from the comfort of your home with our free Scottish will-writing tips webinar.11d

Longest-running Macmillan Cancer Support ad copy

Ad copyAdsLongest run
Almost 3.5 million people in the UK are living with cancer – here’s how easy it is to make a real difference by hosting your own Macmillan Coffee Morning226d
Post–run cake at a Macmillan Coffee Morning in the park tastes even sweeter when it helps support people living with cancer111d
Macmillan’s Letters of Hope is a collection of letters from people affected by cancer.💚 Read along or add your story.210d
Words can mean more than you think 💚 Read Macmillan’s Letters of Hope from people affected by cancer and share your own message of support.210d
Grab a cuppa and hear some expert will-writing tips from the comfort of your home with our free Scottish will-writing tips webinar.11d

Macmillan Cancer Support landing pages

  1. https://www.bbcgoodfood.com/macmillan-letters-of-hope/submit-your-letter4 ads · 57%
  2. https://ad.doubleclick.net/ddm/trackclk/N1233547.280527INDEPENDENT/B33667004.427084597;dc_trk_aid=620008121;dc_trk_cid=239806553;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=13 ads · 43%

Macmillan Cancer Support new ads per month

  • Oct 20264
  • Apr 20261
  • Sep 20253

Macmillan Cancer Support ads FAQ

How many ads is Macmillan Cancer Support running on Facebook and Instagram?
As of Nov 2026, Macmillan Cancer Support has 5 active ads and 8 ads in total in the Meta Ad Library.
What kind of ads does Macmillan Cancer Support run?
Macmillan Cancer Support's active ads are 88% video (7), 13% image (1).
Who does Macmillan Cancer Support target with its ads?
Based on the reach Meta reports for its ads, Macmillan Cancer Support reaches mostly women aged 65+ in the United Kingdom.
How often does Macmillan Cancer Support launch new ads?
Macmillan Cancer Support has been advertising on Meta since Sep 2025. It launched 4 new ads in Oct 2026.
What is Macmillan Cancer Support's most used ad headline?
"Letters of Hope" — used on 2 ads.
Where do Macmillan Cancer Support's ads send people?
Most Macmillan Cancer Support ads link to bbcgoodfood.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Macmillan Cancer Support?
Brands with similar ads include Cancer Research UK, Young Lives vs Cancer, My Local Will Writer, Your LPA Expert, Zenco Legal Ltd.
What hooks does Macmillan Cancer Support use in its ads?
Macmillan Cancer Support's most-seen ads open with lines like "Grab a cuppa and hear some expert will-writing tips from the comfort of your home with our free Scottish will-writing tips webinar.", "Words can mean more than you think 💚 Read Macmillan’s Letters of Hope from people affected by cancer and share your own message of support.", "Macmillan’s Letters of Hope is a collection of letters from people affected by cancer.💚 Read along or add your story.".
Where can I watch Macmillan Cancer Support's video ads and commercials?
This page lists Macmillan Cancer Support's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Macmillan Cancer Support ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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