How many ads is Macadam running on Facebook and Instagram?

As of Nov 2026, Macadam has 115 active ads and 341 ads in total in the Meta Ad Library.

What kind of ads does Macadam run?

Macadam's active ads are 99% video (338), 1% image (3).

Who does Macadam target with its ads?

Based on the reach Meta reports for its ads, Macadam reaches mostly women aged 35-44 in the United Kingdom.

How often does Macadam launch new ads?

Macadam has been advertising on Meta since Jul 2024. It launched 5 new ads in Oct 2026.

What is Macadam's most used ad headline?

"The app that pays you to walk" — used on 215 ads.

Where do Macadam's ads send people?

Most Macadam ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Macadam?

Brands with similar ads include Happy Mammoth EU, IL MAKIAGE, ghd, Sol de Janeiro, Gisou.

What hooks does Macadam use in its ads?

Macadam's most-seen ads open with lines like "Even the NHS agrees: walking pays!", "Do you walk every day?".

Where can I watch Macadam's video ads and commercials?

This page lists Macadam's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Macadam ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Macadam ads

Facebook & Instagram ad library

115 live nowitunes.apple.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Macadam has run 341 Facebook and Instagram ads since Jul 2024, and 115 are live right now. Its active ads are 99% video, 1% image. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to itunes.apple.com. Across all ads, Meta reports about 2.6M reach.

Total ads: 341
Live now: 115
Video share: 99%
Top market: UK
Advertising since: Jul 2024

341 ads · most seen first

New ads per week

Last 12 weeks

Format mix · live ads

Video 99%Image 1%

Top headlines

All

The app that pays you to walk215 ads · 343d
Great minds think alike! The NHS is launching a walk-to-earn app, but Macadam has been rewarding your steps for 5 years already! 🎉 Download the OG app, grab your daily bonuses and turn your walks into cash today! 📲💰107 ads · 114d
☀️ Heatwave Alert! Macadam pays you to drink water. Reach your hydration goal, log your liters in the app, and unlock bonus coins! 💧 The coolest way to stay healthy and boost your wallet. Download now! 📲8 ads · 5d

Audience & landing page

United Kingdom99%

United States1%

35-44: 22% · 25-34: 21% · female: 65% · male: 34% · unknown: 1%

itunes.apple.comMain landing page

Brands like Macadam

Macadam ad hooks

The opening line of each of Macadam's most-seen video and image ads.

01Even the NHS agrees: walking pays!
02Do you walk every day?

Macadam ad headlines

Headline	Ads	Longest run
The app that pays you to walk	215	343d
Great minds think alike! The NHS is launching a walk-to-earn app, but Macadam has been rewarding your steps for 5 years already! 🎉 Download the OG app, grab your daily bonuses and turn your walks into cash today! 📲💰	107	114d
☀️ Heatwave Alert! Macadam pays you to drink water. Reach your hydration goal, log your liters in the app, and unlock bonus coins! 💧 The coolest way to stay healthy and boost your wallet. Download now! 📲	8	5d
Macadam - Du Cash En Marchant	8	539d

Longest-running Macadam ad copy

Ad copy	Ads	Longest run
Une app qui te paye pour marcher ?	3	539d
Do you walk every day? This app rewards you for it.	212	343d
Even the NHS agrees: walking pays! 🚶‍♂️💰	107	114d
Stay hydrated, get paid! 🥵💰	8	5d
Explore the Trails: Macadam's Journey Begins Here	1	4d
Enjoy Macadam	3	4d
Get rewarded for walking! Every step counts, every walk earns you rewards Download the app and start earning today!	3	2d

Macadam landing pages

http://itunes.apple.com/app/id1633296501199 ads · 58%
http://play.google.com/store/apps/details?id=com.macadamapp120 ads · 35%
https://macadam.go.link/?adj_t=1zbl1h62&adj_campaign={{campaign.name}}%20%28{{campaign.id}}%29&adj_adgroup={{adset.name}}%20%28{{adset.id}}%29&adj_creative={{ad.name}}%20%28{{ad.id}}%2914 ads · 4%
https://macadam.go.link/?adj_t=1yakgzep&adj_campaign={{campaign.name}}%20%28{{campaign.id}}%29&adj_adgroup={{adset.name}}%20%28{{adset.id}}%29&adj_creative={{ad.name}}%20%28{{ad.id}}%29&adj_redirect=https%3A%2F%2Fwww.macadam.app%2Fget8 ads · 2%

Macadam new ads per month

Oct 20265
Sep 2026191
Aug 202644
Jul 202640
Jun 20268
May 20261
Apr 202620
Mar 20262
Feb 20263
Dec 20252
Nov 202513
Oct 20256

Macadam ads FAQ

How many ads is Macadam running on Facebook and Instagram?: As of Nov 2026, Macadam has 115 active ads and 341 ads in total in the Meta Ad Library.
What kind of ads does Macadam run?: Macadam's active ads are 99% video (338), 1% image (3).
Who does Macadam target with its ads?: Based on the reach Meta reports for its ads, Macadam reaches mostly women aged 35-44 in the United Kingdom.
How often does Macadam launch new ads?: Macadam has been advertising on Meta since Jul 2024. It launched 5 new ads in Oct 2026.
What is Macadam's most used ad headline?: "The app that pays you to walk" — used on 215 ads.
Where do Macadam's ads send people?: Most Macadam ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Macadam?: Brands with similar ads include Happy Mammoth EU, IL MAKIAGE, ghd, Sol de Janeiro, Gisou.
What hooks does Macadam use in its ads?: Macadam's most-seen ads open with lines like "Even the NHS agrees: walking pays!", "Do you walk every day?".
Where can I watch Macadam's video ads and commercials?: This page lists Macadam's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Macadam ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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