Instagram ads
Facebook & Instagram ad libraryInstagram has run 1,062 Facebook and Instagram ads since Jun 2020, and 457 are live right now. Its active ads are 79% video, 20% image, 1% carousel, and 161 run as partnership ads with creators. They reach mostly men aged 25-34 in the United States. Most of them send traffic to instagram.com. Across all ads, Meta reports about 117.5M reach.
- Total ads
- 1,062
- Live now
- 457
- Video share
- 79%
- Partnership ads
- 161
- Top market
- US
- Advertising since
- Jun 2020
Dynamic179dReply to someone’s Story and you never know what magic might happen.
Try now · instagram.com
Dynamic130dTry an Add Yours sicker and you’ll soon see who’s with you.
Try now · instagram.com
Dynamic179dUse a poll and get answers to life’s conundrums.
Try now · instagram.com
Dynamic143dTry posting a story to share the memories. If you dont have the footage, did it even happen?
Try now · instagram.com
Dynamic132dTry re-sharing a post for the ultimate festival debrief.
Try now · instagram.com
Dynamic146dShare a Story and get everyone reminiscing.
Try now · instagram.com
Dynamic151dReshare to say it like you meme it.
Try now · instagram.com
Dynamic179dWho knows what’ll happen if you reply to that post. Try it and see.
Try now · instagram.com
Dynamic151dShare a Story and find someone who gets you.
Try now · instagram.com
Dynamic151dShare a Story and find someone who gets you.
Try now · instagram.com
Dynamic130dTry an Add Yours sicker and you’ll soon see who’s with you.
Try now · instagram.com
Dynamic179dPop an Add Yours sticker on your Story. Then enjoy what you’ve unleashed.
Try now · instagram.com
Dynamic179dShare a Reel to your Stories and you’ll discover you’re not the only one.
Try now · instagram.com
- Dynamic143d
Try posting a story to share the memories. If you dont have the footage, did it even happen?
Try now · instagram.com
- Dynamic179d
Use a poll and get answers to life’s conundrums.
Try now · instagram.com
- Dynamic179d
Reply to someone’s Story and you never know what magic might happen.
Try now · instagram.com
Dynamic151dTry an Add Yours sticker and watch the fun unfurl.
Try now · instagram.com
Video18d#AD Who else would make good use of this feature on Instagram Plus 👀?! (Subscription required)
Learn more · meta.com
- Video18d
#AD Who else would make good use of this feature on Instagram Plus 👀?! (Subscription required)
Learn more · meta.com
- Dynamic130d
Try an Add Yours sicker and you’ll soon see who’s with you.
Try now · instagram.com
Dynamic145dTry posting a Story to find your people at silly o'clock. Late night matches call for silent celebrations.
Try now · instagram.com
- Dynamic179d
Use a poll and get answers to life’s conundrums.
Try now · instagram.com
Dynamic151dTry an Add Yours sticker and watch the fun unfurl.
Try now · instagram.com
- Dynamic132d
Try re-sharing a post for the ultimate festival debrief.
Try now · instagram.com
Instagram ad hooks
The opening line of each of Instagram's most-seen video and image ads.
- 01Reply to someone’s Story and you never know what magic might happen.
- 02Try an Add Yours sicker and you’ll soon see who’s with you.
- 03Use a poll and get answers to life’s conundrums.
- 04Try posting a story to share the memories.
- 05Try re-sharing a post for the ultimate festival debrief.
- 06Share a Story and get everyone reminiscing.
- 07Reshare to say it like you meme it.
- 08Who knows what’ll happen if you reply to that post.
Instagram ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Instagram Teen Accounts | 412 | 40d |
| Automatic protections for teens | 270 | 41d |
| Breakthrough with Reels | 262 | 76d |
| Find Reels Worth Sharing | 44 | 51d |
| Put parents in charge | 35 | 15d |
| Together creates better | 31 | 63d |
| Creativity. Unlocked. | 26 | 51d |
| Chat with us | 24 | 17d |
| Keep It Private in DMs | 21 | 51d |
| Keep It Between Friends | 20 | 51d |
Longest-running Instagram ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Choose who sees your Stories. Install Instagram and share with Close Friends only. | 2 | 321d |
| ストーリーズの公開範囲は自分で選べ。IG をインストールし、「親しい友達」だけにシェア。 | 2 | 321d |
| Stories were made for everyday moments. Share bits of your life on Instagram. | 1 | 321d |
| Share your passions with friends. Download Instagram. | 1 | 271d |
| 自分の好きなことを友達とシェアしよう。Instagramをダウンロード。 | 1 | 271d |
| HEY CREATORS! Check out Adam Mosseri's breakthrough tips to help you grow. | 72 | 76d |
| HEY CREATORS! Increase your reach on Instagram with these 5 simple tips. | 8 | 72d |
| Reply to someone’s Story and you never know what magic might happen. | 12 | 72d |
| Share a Reel to your Stories and you’ll discover you’re not the only one. | 68 | 71d |
| Try an Add Yours sticker and see what gold your mates post in reply. | 21 | 71d |
Instagram landing pages
- https://www.instagram.com/reels_home?utm_source=social&utm_medium=igbrand&utm_campaign=onppref&utm_content=instagramonp289 ads · 28%
- http://play.google.com/store/apps/details?id=com.instagram.android167 ads · 16%
- https://familycenter.meta.com/uk/instagram-safety/?utm_source=referral&utm_medium=shortlink&utm_campaign=teen-accounts-2025-instagram113 ads · 11%
- https://www.instagram.com/story_template_discovery_surface67 ads · 6%
- https://itunes.apple.com/app/id38980125266 ads · 6%
- http://itunes.apple.com/app/id38980125253 ads · 5%
- https://www.instagram.com/linking/create-story?story_camera_mode=live51 ads · 5%
- https://www.instagram.com/_n/reels-camera?entry_point=723&content_id=sZyyh6cBXRPw36o40 ads · 4%
- https://www.instagram.com/reels_home?launch_app_store=true33 ads · 3%
- https://familycenter.meta.com/uk/instagram-safety/30 ads · 3%
Instagram new ads per month
- Oct 2026411
- Sep 202647
- Jul 20261
- Jun 202697
- May 202650
- Apr 202641
- Mar 202676
- Feb 202620
- Dec 202515
- Nov 202528
- Oct 202580
- Feb 20244
Instagram ads FAQ
- How many ads is Instagram running on Facebook and Instagram?
- As of Nov 2026, Instagram has 457 active ads and 1,062 ads in total in the Meta Ad Library.
- What kind of ads does Instagram run?
- Instagram's active ads are 79% video (846), 20% image (216), 1% carousel (6).
- Who does Instagram target with its ads?
- Based on the reach Meta reports for its ads, Instagram reaches mostly men aged 25-34 in the United States.
- How often does Instagram launch new ads?
- Instagram has been advertising on Meta since Jun 2020. It launched 411 new ads in Oct 2026.
- What is Instagram's most used ad headline?
- "Instagram Teen Accounts" — used on 412 ads.
- Where do Instagram's ads send people?
- Most Instagram ads link to instagram.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Instagram?
- Brands with similar ads include Canva, Bolt, Flo Period Tracker App (1695266127352240), Too Good To Go, Blinkist.
- What hooks does Instagram use in its ads?
- Instagram's most-seen ads open with lines like "Reply to someone’s Story and you never know what magic might happen.", "Try an Add Yours sicker and you’ll soon see who’s with you.", "Use a poll and get answers to life’s conundrums.".
- Where can I watch Instagram's video ads and commercials?
- This page lists Instagram's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Instagram ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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