How many ads is Instagram running on Facebook and Instagram?

As of Nov 2026, Instagram has 457 active ads and 1,062 ads in total in the Meta Ad Library.

What kind of ads does Instagram run?

Instagram's active ads are 79% video (846), 20% image (216), 1% carousel (6).

Who does Instagram target with its ads?

Based on the reach Meta reports for its ads, Instagram reaches mostly men aged 25-34 in the United States.

How often does Instagram launch new ads?

Instagram has been advertising on Meta since Jun 2020. It launched 411 new ads in Oct 2026.

What is Instagram's most used ad headline?

"Instagram Teen Accounts" — used on 412 ads.

Where do Instagram's ads send people?

Most Instagram ads link to instagram.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Instagram?

Brands with similar ads include Canva, Bolt, Flo Period Tracker App (1695266127352240), Too Good To Go, Blinkist.

What hooks does Instagram use in its ads?

Instagram's most-seen ads open with lines like "The Christmas slump is real", "Ah yes, the “what day is it?” phase where time doesn’t matter and snacks are meals", "Confess: what self-care ritual do you swear by?".

Where can I watch Instagram's video ads and commercials?

This page lists Instagram's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Instagram ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Instagram ads

Facebook & Instagram ad library

457 live nowinstagram.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Instagram has run 1,062 Facebook and Instagram ads since Jun 2020, and 457 are live right now. Its active ads are 79% video, 20% image, 1% carousel, and 161 run as partnership ads with creators. They reach mostly men aged 25-34 in the United States. Most of them send traffic to instagram.com. Across all ads, Meta reports about 117.5M reach.

Total ads: 1,062
Live now: 457
Video share: 79%
Partnership ads: 161
Top market: US
Advertising since: Jun 2020

1,062 ads · newest first

Instagram ad hooks

The opening line of each of Instagram's newest video and image ads.

01The Christmas slump is real
02Ah yes, the “what day is it?” phase where time doesn’t matter and snacks are meals
03Confess: what self-care ritual do you swear by?
04Each year people argue over whether it’s too early for Xmas decorations
05Think your festive setup’s worthy of a feature?

Instagram ad headlines

Headline	Ads	Longest run
Instagram Teen Accounts	412	40d
Automatic protections for teens	270	41d
Breakthrough with Reels	262	76d
Find Reels Worth Sharing	44	50d
Put parents in charge	35	15d
Together creates better	31	63d
Creativity. Unlocked.	26	50d
Chat with us	24	16d
Keep It Private in DMs	21	50d
Keep It Between Friends	20	50d

Longest-running Instagram ad copy

Ad copy	Ads	Longest run
Choose who sees your Stories. Install Instagram and share with Close Friends only.	2	320d
ストーリーズの公開範囲は自分で選べ。IG をインストールし、「親しい友達」だけにシェア。	2	320d
Stories were made for everyday moments. Share bits of your life on Instagram.	1	320d
Share your passions with friends. Download Instagram.	1	270d
自分の好きなことを友達とシェアしよう。Instagramをダウンロード。	1	270d
HEY CREATORS! Check out Adam Mosseri's breakthrough tips to help you grow.	72	76d
HEY CREATORS! Increase your reach on Instagram with these 5 simple tips.	8	72d
Reply to someone’s Story and you never know what magic might happen.	12	72d
Share a Reel to your Stories and you’ll discover you’re not the only one.	68	71d
Try an Add Yours sticker and see what gold your mates post in reply.	21	71d

Instagram landing pages

https://www.instagram.com/reels_home?utm_source=social&utm_medium=igbrand&utm_campaign=onppref&utm_content=instagramonp289 ads · 28%
http://play.google.com/store/apps/details?id=com.instagram.android167 ads · 16%
https://familycenter.meta.com/uk/instagram-safety/?utm_source=referral&utm_medium=shortlink&utm_campaign=teen-accounts-2025-instagram113 ads · 11%
https://www.instagram.com/story_template_discovery_surface67 ads · 6%
https://itunes.apple.com/app/id38980125266 ads · 6%
http://itunes.apple.com/app/id38980125253 ads · 5%
https://www.instagram.com/linking/create-story?story_camera_mode=live51 ads · 5%
https://www.instagram.com/_n/reels-camera?entry_point=723&content_id=sZyyh6cBXRPw36o40 ads · 4%
https://www.instagram.com/reels_home?launch_app_store=true33 ads · 3%
https://familycenter.meta.com/uk/instagram-safety/30 ads · 3%

Instagram new ads per month

Oct 2026411
Sep 202647
Jul 20261
Jun 202697
May 202650
Apr 202641
Mar 202676
Feb 202620
Dec 202515
Nov 202528
Oct 202580
Feb 20244

Instagram ads FAQ

How many ads is Instagram running on Facebook and Instagram?: As of Nov 2026, Instagram has 457 active ads and 1,062 ads in total in the Meta Ad Library.
What kind of ads does Instagram run?: Instagram's active ads are 79% video (846), 20% image (216), 1% carousel (6).
Who does Instagram target with its ads?: Based on the reach Meta reports for its ads, Instagram reaches mostly men aged 25-34 in the United States.
How often does Instagram launch new ads?: Instagram has been advertising on Meta since Jun 2020. It launched 411 new ads in Oct 2026.
What is Instagram's most used ad headline?: "Instagram Teen Accounts" — used on 412 ads.
Where do Instagram's ads send people?: Most Instagram ads link to instagram.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Instagram?: Brands with similar ads include Canva, Bolt, Flo Period Tracker App (1695266127352240), Too Good To Go, Blinkist.
What hooks does Instagram use in its ads?: Instagram's most-seen ads open with lines like "The Christmas slump is real", "Ah yes, the “what day is it?” phase where time doesn’t matter and snacks are meals", "Confess: what self-care ritual do you swear by?".
Where can I watch Instagram's video ads and commercials?: This page lists Instagram's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Instagram ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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