How many ads is Emma Willis running on Facebook and Instagram?

As of Nov 2026, Emma Willis has 18 active ads and 59 ads in total in the Meta Ad Library.

What kind of ads does Emma Willis run?

Emma Willis's active ads are 68% video (40), 32% image (19).

Who does Emma Willis target with its ads?

Based on the reach Meta reports for its ads, Emma Willis reaches mostly women aged 45-54 in the United Kingdom.

How often does Emma Willis launch new ads?

Emma Willis has been advertising on Meta since Sep 2025. It launched 2 new ads in Sep 2026.

What is Emma Willis's most used ad headline?

"Loved by Emma Willis" — used on 111 ads.

Where do Emma Willis's ads send people?

Most Emma Willis ads link to absolutecollagen.com. The landing pages section above lists every destination by how many ads use it.

What hooks does Emma Willis use in its ads?

Emma Willis's most-seen ads open with lines like "What's in Emma Willis' handbag?", "Tried, tested and loved by our ambassador Emma Willis.", "Tried, tested and loved by our ambassador Emma Willis ✨ Subscribe to Absolute Collagen and see firmer skin, reduced winkles and boosted…".

Where can I watch Emma Willis's video ads and commercials?

This page lists Emma Willis's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Emma Willis ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Emma Willis ads

Facebook & Instagram ad library

18 live nowabsolutecollagen.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Emma Willis has run 59 Facebook and Instagram ads since Sep 2025, and 18 are live right now. Its active ads are 68% video, 32% image, and 59 run as partnership ads with creators. They reach mostly women aged 45-54 in the United Kingdom. Most of them send traffic to absolutecollagen.com. Across all ads, Meta reports about 9.6M reach.

Total ads: 59
Live now: 18
Video share: 68%
Partnership ads: 59
Top market: UK
Advertising since: Sep 2025

59 ads · newest first

Emma Willis ad hooks

The opening line of each of Emma Willis's newest video and image ads.

01What's in Emma Willis' handbag?
02Tried, tested and loved by our ambassador Emma Willis.
03Tried, tested and loved by our ambassador Emma Willis ✨ Subscribe to Absolute Collagen and see firmer skin, reduced winkles and boosted…
04Age powerfully and boost your confidence from the inside-out, with Absolute Collagen
05Want to know what collagen supplement is right for you?
06How do you take your collagen?
07Subscribe to our award-winning collagen supplements and start to see that Emma Willis' glow in only 6 weeks
08Tried, tested and loved by our ambassador Emma Willis ✨ Subscribe to our award-winning collagen supplements, and for a limited time…

Emma Willis ad headlines

Headline	Ads	Longest run
Loved by Emma Willis	111	143d
Free gift worth £134	34	38d
New Collagen Powder!	8	144d
Take the collagen quiz	4	80d

Longest-running Emma Willis ad copy

Ad copy	Ads	Longest run
New product alert!✨ All for just £1.25 per day, in delicious Berry or Mango & Peach flavours 🍓🍑	8	144d
Tried, tested and loved by our ambassador Emma Willis ✨ Subscribe to Absolute Collagen and see firmer skin, reduced winkles and boosted hair health in only 6 weeks 🌟	7	143d
Want to know Emma's secret to glowing skin? ✨	6	132d
Nourish your skin from the inside with a delicious morning routine 💛 Subscribe to our award-winning collagen supplements and start to see that Emma Willis' glow in only 6 weeks 🌟	4	127d
Tried, tested and loved by Emma Willis ✨ How do you take your collagen?	2	127d
Age powerfully and boost your confidence from the inside-out, with Absolute Collagen💛	8	120d
Ageing isn’t the problem – losing collagen is. We can help with that. For skin that’s firm, smooth and absolutely thriving, tap through to Absolute Collagen ✨	5	94d
Tried, tested and loved by our ambassador Emma Willis ✨ Subscribe to Absolute Collagen and see firmer skin, reduced winkles and boosted hair health in only 6 weeks	9	94d
Subscribe to our award-winning collagen supplements and start to see that Emma Willis' glow in only 6 weeks 🌟	44	93d
Tried, tested and loved by our ambassador Emma Willis. ✨ She never leaves home without her collagen, making it easy to enjoy her daily sachet with a coffee on the go. Subscribe to Absolute Collagen and see firmer-looking skin, reduced…	3	93d

Emma Willis landing pages

https://www.absolutecollagen.com/products/marine-liquid-collagen-drink22 ads · 37%
https://www.absolutecollagen.com/pages/emma-willis12 ads · 20%
https://www.absolutecollagen.com/products/premium-marine-collagen-powder-227g11 ads · 19%
https://www.absolutecollagen.com/collections/shop-marine-collagen-supplements7 ads · 12%
https://www.absolutecollagen.com/products/premium-marine-bovine-collagen-powder?itemKey=00c69d68156b3 ads · 5%
https://www.absolutecollagen.com/pages/age-powerfully1 ads · 2%
https://www.absolutecollagen.com/pages/collagen-calculator-quiz1 ads · 2%
https://www.absolutecollagen.com/products/premium-marine-bovine-collagen-powder1 ads · 2%
https://www.absolutecollagen.com/products/premium-marine-collagen-powder-227g-11 ads · 2%

Emma Willis new ads per month

Sep 20262
Aug 20267
Jul 202612
Jun 20265
May 202611
Apr 20264
Mar 20267
Oct 20255
Sep 20256

Emma Willis ads FAQ

How many ads is Emma Willis running on Facebook and Instagram?: As of Nov 2026, Emma Willis has 18 active ads and 59 ads in total in the Meta Ad Library.
What kind of ads does Emma Willis run?: Emma Willis's active ads are 68% video (40), 32% image (19).
Who does Emma Willis target with its ads?: Based on the reach Meta reports for its ads, Emma Willis reaches mostly women aged 45-54 in the United Kingdom.
How often does Emma Willis launch new ads?: Emma Willis has been advertising on Meta since Sep 2025. It launched 2 new ads in Sep 2026.
What is Emma Willis's most used ad headline?: "Loved by Emma Willis" — used on 111 ads.
Where do Emma Willis's ads send people?: Most Emma Willis ads link to absolutecollagen.com. The landing pages section above lists every destination by how many ads use it.
What hooks does Emma Willis use in its ads?: Emma Willis's most-seen ads open with lines like "What's in Emma Willis' handbag?", "Tried, tested and loved by our ambassador Emma Willis.", "Tried, tested and loved by our ambassador Emma Willis ✨ Subscribe to Absolute Collagen and see firmer skin, reduced winkles and boosted…".
Where can I watch Emma Willis's video ads and commercials?: This page lists Emma Willis's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Emma Willis ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans