How many ads is DraftKings running on Facebook and Instagram?

As of Nov 2026, DraftKings has 136 active ads and 631 ads in total in the Meta Ad Library.

What kind of ads does DraftKings run?

DraftKings's active ads are 77% image (471), 19% video (118), 4% carousel (26).

Who does DraftKings target with its ads?

Based on the reach Meta reports for its ads, DraftKings reaches mostly women aged 65+ in the United States.

How often does DraftKings launch new ads?

DraftKings has been advertising on Meta since Oct 2019. It launched 68 new ads in Oct 2026.

What is DraftKings's most used ad headline?

"Draft Your Lineup" — used on 256 ads.

Where do DraftKings's ads send people?

Most DraftKings ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like DraftKings?

Brands with similar ads include lejeudutour.com, Buzz E-Bikes, Indeed, Amazon Prime Video (6375237421), Miss Mary of Sweden.

What hooks does DraftKings use in its ads?

DraftKings's most-seen ads open with lines like "New DraftKings Customers!", "What’s your favorite sneaker of all time?", "Yaxel Lendeborg “lost all respect” for Luka Doncic, so maybe it’s time to compare some stats at age 24…".

Where can I watch DraftKings's video ads and commercials?

This page lists DraftKings's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this DraftKings ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

DraftKings ads

Facebook & Instagram ad library

136 live nowitunes.apple.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

DraftKings has run 631 Facebook and Instagram ads since Oct 2019, and 136 are live right now. Its active ads are 77% image, 19% video, 4% carousel, and 15 run as partnership ads with creators. They reach mostly women aged 65+ in the United States. Most of them send traffic to itunes.apple.com.

Total ads: 631
Live now: 136
Video share: 19%
Partnership ads: 15
Top market: US
Advertising since: Oct 2019

631 ads · newest first

DraftKings ad hooks

The opening line of each of DraftKings's newest video and image ads.

01New DraftKings Customers!
02What’s your favorite sneaker of all time?
03Yaxel Lendeborg “lost all respect” for Luka Doncic, so maybe it’s time to compare some stats at age 24…
04Trade 2026 Elections on DraftKings!

DraftKings ad headlines

Headline	Ads	Longest run
Draft Your Lineup	256	28d
Available in your state!	234	5d
Sign Up Today!	96	40d
Trade 2026 Elections on DraftKings!	83	11d
Now Live in All 50 States!	57	38d
Play Best Ball Today	48	113d
It's More Fun When It's For Fun!	41	122d
Draft Your Lineup!	30	11d
$10,000 in Total Prizes!	18	1d
Play DraftKings DFS today!	17	52d

Longest-running DraftKings ad copy

Ad copy	Ads	Longest run
The safety of our customers is our top priority. We utilize cutting-edge technology and resources to empower customers to play responsibly. Check out our Responsible Gaming tools!	32	122d
Discover DraftKings' exclusive apparel collection and elevate your seasonal style. See shopdraftkings.com for details.	2	119d
What team has the BEST red, white, and blue logo? 🤔	1	118d
Agree or disagree with these sneaker rankings? 👀👟 #shoe #sneaker #sneakerhead #ranking	1	115d
New DraftKings Customers, Play FREE for your share of MILLIONS in prizes! 🏈💰🤑	14	113d
Best Ball is HERE! Draft one Best Ball lineup, get one for FREE!🏈💰	14	113d
Fantasy Football's BIGGEST PRIZE POOL EVER! Play Best Ball Today!	5	113d
New DraftKings Customers, get 3 tickets to play FREE! Take your shot at a share of MILLIONS in prizes! 🏈🤑	15	113d
The safety of our customers is our top priority. We utilize cutting-edge technology and resources to empower customers to play responsibly. Check out our Responsible Engagement tools!	9	110d
The NFC North has the best combined record over the last five NFL seasons 🔥	1	106d

DraftKings landing pages

http://itunes.apple.com/app/id1375031369154 ads · 29%
https://draftkings.com/gateway?utm_medium={{adset.name}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&s=303517733126 ads · 23%
http://itunes.apple.com/app/id71053537971 ads · 13%
http://play.google.com/store/apps/details?id=com.draftkings.sportsbook47 ads · 9%
https://rg.draftkings.com/24 ads · 4%
https://dkdfs.sng.link/Avkw3/uctp/buke22 ads · 4%
https://itunes.apple.com/app/id137503136918 ads · 3%
https://www.draftkings.com/best-ball8 ads · 1%
https://www.draftkings.com/gateway?s=363249053&wpcid=415088&wpsrc=1544&wpcn=Stocking&wpscn=Stuffer&wpcrn=xx&wpscid=xx&wpcrid=xx7 ads · 1%
https://draftkings.com/gateway?s=3035177336 ads · 1%

DraftKings new ads per month

Oct 202668
Sep 202618
Aug 20265
Jul 202673
Jun 202611
May 2026111
Apr 202626
Jan 20258
Dec 20249
Nov 202457
Oct 202457
Sep 202450

DraftKings ads FAQ

How many ads is DraftKings running on Facebook and Instagram?: As of Nov 2026, DraftKings has 136 active ads and 631 ads in total in the Meta Ad Library.
What kind of ads does DraftKings run?: DraftKings's active ads are 77% image (471), 19% video (118), 4% carousel (26).
Who does DraftKings target with its ads?: Based on the reach Meta reports for its ads, DraftKings reaches mostly women aged 65+ in the United States.
How often does DraftKings launch new ads?: DraftKings has been advertising on Meta since Oct 2019. It launched 68 new ads in Oct 2026.
What is DraftKings's most used ad headline?: "Draft Your Lineup" — used on 256 ads.
Where do DraftKings's ads send people?: Most DraftKings ads link to itunes.apple.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like DraftKings?: Brands with similar ads include lejeudutour.com, Buzz E-Bikes, Indeed, Amazon Prime Video (6375237421), Miss Mary of Sweden.
What hooks does DraftKings use in its ads?: DraftKings's most-seen ads open with lines like "New DraftKings Customers!", "What’s your favorite sneaker of all time?", "Yaxel Lendeborg “lost all respect” for Luka Doncic, so maybe it’s time to compare some stats at age 24…".
Where can I watch DraftKings's video ads and commercials?: This page lists DraftKings's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this DraftKings ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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