How many ads is bobbie running on Facebook and Instagram?

As of Nov 2026, bobbie has 126 active ads and 142 ads in total in the Meta Ad Library.

What kind of ads does bobbie run?

bobbie's active ads are 60% video (87), 38% image (55), 3% carousel (4).

Who does bobbie target with its ads?

Based on the reach Meta reports for its ads, bobbie reaches mostly women aged 25-34 in the United States.

How often does bobbie launch new ads?

bobbie has been advertising on Meta since Oct 2020. It launched 65 new ads in Oct 2026.

What is bobbie's most used ad headline?

"Trusted by parents. Chugged by their babes." — used on 46 ads.

Where do bobbie's ads send people?

Most bobbie ads link to hibobbie.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like bobbie?

Brands with similar ads include Fossil, Leather Better, Nike, Marks and Spencer, The Essence Vault.

What hooks does bobbie use in its ads?

bobbie's most-seen ads open with lines like "Not sure who needs to hear this today but you did not fail to meet your breastfeeding goal- you were set up to fail by leaders pushing…", "HOW is this still a thing???", "The term “Dragon Parent” refers to the parents of terminally ill children.".

Where can I watch bobbie's video ads and commercials?

This page lists bobbie's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this bobbie ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

bobbie ads

Facebook & Instagram ad library

126 live nowhibobbie.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

bobbie has run 142 Facebook and Instagram ads since Oct 2020, and 126 are live right now. Its active ads are 60% video, 38% image, 3% carousel, and 58 run as partnership ads with creators. They reach mostly women aged 25-34 in the United States. Most of them send traffic to hibobbie.com.

Total ads: 142
Live now: 126
Video share: 60%
Partnership ads: 58
Top market: US
Advertising since: Oct 2020

142 ads · most seen first

bobbie ad hooks

The opening line of each of bobbie's most-seen video and image ads.

01Not sure who needs to hear this today but you did not fail to meet your breastfeeding goal- you were set up to fail by leaders pushing…
02HOW is this still a thing???⁠
03The term “Dragon Parent” refers to the parents of terminally ill children.
04Today is International Midwives Day, and we are uplifting the work of Kindred Space, the only Black-owned and operated birthing center in…
05“In 2024, Osaka is standing up for new parents.
06Meet Rebecca, a 2x breast cancer survivor and one of the 121 survivors and previvors of breast and gynecologic cancers receiving year’s…
07Affordable childcare.
08“Bobbie means so much to me—so much more than formula.

bobbie ad headlines

Headline	Ads	Longest run
Trusted by parents. Chugged by their babes.	46	59d
Try Nara Smith’s Trusted Baby Formula	22	26d
We're expanding in Costco warehouses near you	18	24d
I Researched for Weeks. Here's Why I Chose Bobbie.	17	37d
Trusted by parents. Loved by 700K+ babies.	14	25d
Happy Baby, Bobbie, Kendamil or Munchkin?	14	34d
20% off Organic Gentle Starter Bundle 🩷🍼	12	25d
Why Nara Smith chose Bobbie.	10	26d
Formula, handled. 🍼📦	8	25d
Feed with confidence	5	52d

Longest-running bobbie ad copy

Ad copy	Ads	Longest run
Costco.com carries several infant formula brands, so I took a closer look at the top four to see how they stack up.	2	83d
Not all formulas are created equal… this is why I roll with Bobbie 🍼 Found her at Target and never looking back. @bobbie #bobbiepartner #bobbiebestie #momcontent #babyboy	1	61d
Every sound is part of the same story, a baby being deeply loved. From the scoop to the latch to the little coos after, feeding is love no matter how you feed. Bobbie is mom founded and led, with wholesome, uncomplicated ingredients that…	1	61d
Parents ask me all the time what I look for in an infant formula. For me, it starts with trust. That means knowing how it’s made, what standards it’s held to, and whether the company is willing to be transparent. Parents deserve brands…	1	61d
Consider this your gentle reminder: try Bobbie Organic Gentle. Our first-of-its-kind recipe is made with broken-down, partially hydrolyzed proteins to ease their fussiness, gas, and crying.	1	61d
#bobbiepartner #bobbiebestie @bobbie	1	61d
I’m so grateful @bobbie is music to my baby’s ears! I feel so happy knowing her formula has no corn syrup, palm oil, or fillers. It’s modeled after breastmilk and USDA Certified Organic!! Truly the best 😍 #bobbiepartner #bobbiebestie	1	61d
Sometimes the journey looks different than you imagined, and that’s okay🤍 What started as supplementing became full formula feeding, and finding @bobbie gave me so much peace of mind. Grateful to know he’s getting everything he needs…	1	61d
@bobbie	1	61d
Like to keep things running smooth? Us too. That's why feed our own babies Bobbie Organic Whole Milk Infant Formula. ✔️ Clinically crafted with 100% organic, grass-fed whole milk ✔️ More naturally occurring milk fats and fewer added oils…	1	61d

bobbie landing pages

https://www.hibobbie.com/products/organic-whole-milk-infant-formula?variant=4252051288891747 ads · 33%
https://www.hibobbie.com/products/bobbie-organic-gentle-infant-formula?variant=4252052992827724 ads · 17%
https://api.pearcommerce.com/v1/direct_atc?offerId=2792103396357301&retailer=Costco&fast=true10 ads · 7%
http://instagram.com/bobbie9 ads · 6%
http://hibobbie.com/feeding-is-personal7 ads · 5%
https://www.healthline.com/health/cpm/bobbie-epm-whitelisting6 ads · 4%
https://www.thecustomerdigest.com/post/best-infant-formula-2026-we-reviewed-bobbie-kendamil-munchkin-26 ads · 4%
https://www.hibobbie.com/products/bobbie-organic-infant-formula?variant=425205344502615 ads · 4%
https://www.hibobbie.com/products/grass-fed-whole-milk-infant-formula-14-1oz?variant=425205141013335 ads · 4%
https://shop.hibobbie.com/7895284998985523224 ads · 3%

bobbie new ads per month

Oct 202665
Sep 202660
Aug 20262
May 20264
Oct 20251
Feb 20251
Jan 20243
May 20231
Mar 20231
Dec 20221
Aug 20221
Jan 20221

bobbie ads FAQ

How many ads is bobbie running on Facebook and Instagram?: As of Nov 2026, bobbie has 126 active ads and 142 ads in total in the Meta Ad Library.
What kind of ads does bobbie run?: bobbie's active ads are 60% video (87), 38% image (55), 3% carousel (4).
Who does bobbie target with its ads?: Based on the reach Meta reports for its ads, bobbie reaches mostly women aged 25-34 in the United States.
How often does bobbie launch new ads?: bobbie has been advertising on Meta since Oct 2020. It launched 65 new ads in Oct 2026.
What is bobbie's most used ad headline?: "Trusted by parents. Chugged by their babes." — used on 46 ads.
Where do bobbie's ads send people?: Most bobbie ads link to hibobbie.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like bobbie?: Brands with similar ads include Fossil, Leather Better, Nike, Marks and Spencer, The Essence Vault.
What hooks does bobbie use in its ads?: bobbie's most-seen ads open with lines like "Not sure who needs to hear this today but you did not fail to meet your breastfeeding goal- you were set up to fail by leaders pushing…", "HOW is this still a thing???⁠", "The term “Dragon Parent” refers to the parents of terminally ill children.".
Where can I watch bobbie's video ads and commercials?: This page lists bobbie's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this bobbie ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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