How many ads is Benefit Cosmetics running on Facebook and Instagram?

As of Nov 2026, Benefit Cosmetics has 65 active ads and 75 ads in total in the Meta Ad Library.

What kind of ads does Benefit Cosmetics run?

Benefit Cosmetics's active ads are 48% image (39), 39% video (32), 13% carousel (11).

Who does Benefit Cosmetics target with its ads?

Based on the reach Meta reports for its ads, Benefit Cosmetics reaches people mostly in the United States.

How often does Benefit Cosmetics launch new ads?

Benefit Cosmetics has been advertising on Meta since Aug 2023. It launched 17 new ads in Sep 2026.

What is Benefit Cosmetics's most used ad headline?

"Benefit Cosmetics" — used on 39 ads.

Where do Benefit Cosmetics's ads send people?

Most Benefit Cosmetics ads link to benefitcosmetics.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Benefit Cosmetics?

Brands with similar ads include LOOKFANTASTIC (21631697312), Superdrug, Charlotte Tilbury, Trinny London, Noted Aromas.

What hooks does Benefit Cosmetics use in its ads?

Benefit Cosmetics's most-seen ads open with lines like "Soft, fluffy + natural is the brow vibe these days 🤎 @benefitcosmetics has everything I need to get", "Raise brows for all the right reasons.", "Get your brows back with Precisely, My Brow Pencil!".

Where can I watch Benefit Cosmetics's video ads and commercials?

This page lists Benefit Cosmetics's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Benefit Cosmetics ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Benefit Cosmetics ads

Facebook & Instagram ad library

65 live nowbenefitcosmetics.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Benefit Cosmetics has run 75 Facebook and Instagram ads since Aug 2023, and 65 are live right now. Its active ads are 48% image, 39% video, 13% carousel, and 12 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to benefitcosmetics.com.

Total ads: 75
Live now: 65
Video share: 39%
Partnership ads: 12
Top market: US
Advertising since: Aug 2023

75 ads · most seen first

Benefit Cosmetics ad hooks

The opening line of each of Benefit Cosmetics's most-seen video and image ads.

01Soft, fluffy + natural is the brow vibe these days 🤎 @benefitcosmetics has everything I need to get
02Raise brows for all the right reasons.
03Get your brows back with Precisely, My Brow Pencil!
04Shop at Sephora
05Precisely, My Brow Pencil delivers hair-like strokes with sweatproof, waterproof, all-day wear.
06The secret to flawless brows?
07Precisely, My Brow Pencil creates natural definition for effortless all-day wear.made easy.
08Perfected my brow routine!

Benefit Cosmetics ad headlines

Headline	Ads	Longest run
Benefit Cosmetics	39	88d
Shop Benefit Cosmetics	19	300d
Precisely, My Brow Pencil	11	86d
24-HR Brow Setter	10	86d
Multitasking Cheek Brush	7	290d
Shop 24hr Brow Setter	6	61d
Goof Proof Powder \| Brow Powder, Neutral Deep Brown, Size 1.9 g Net wt. 0.06 oz	6	90d
The Porefessional Face Primer, Natural, Size 7.5mL / 0.25 US fl. oz	6	90d
All-Purpose Pencil Sharpener	5	290d
All in One Mask Wand Pore Care Cleansing Wand	5	290d

Longest-running Benefit Cosmetics ad copy

Ad copy	Ads	Longest run
The POREfessional Foundation = your perfect match. Smoothing. Blurring. Pore loving, and totally worth falling for.	4	300d
It’s time to stock up on your Bene-faves! Shop our award-winning mascara, primers, brow products & more.	12	290d
Shop our award-winning mascaras, primers, brow products & more. ❤️	12	247d
Bedazzled brows are back with Benefit's NEW Dream Sheen Brow Glaze. Available in three glossy shades	3	174d
Shop Benefits Pocket Pal! A dual-ended lip stain and gloss. Available in 3 shades. Tint, gloss, go!	6	102d
From cheeks to lips, Benetint does it all.	3	102d
Benetint Pocket Pal is here! A dual-ended lip stain and gloss. Available in 3 shades. Tint, gloss, go!	3	102d
Shape and tame brows with a clear, flake-free formula that's easy to apply and quick to dry.	3	98d
The bestselling, waterproof pencil that transforms undefined brows with a hair-like strokes and 12-hour longwear.	3	98d
Benefit is your go to for all things brows, lashes and more. Shop now and find your bene-fave. ✨	40	90d

Benefit Cosmetics landing pages

http://www.benefitcosmetics.com/10 ads · 13%
https://www.benefitcosmetics.com/en-us/product/24-hour-brow-setter-clear-brow-gel-BM66.html?&utm_source=Meta&utm_medium=Social&utm_campaign=RaisingBrows_2026_Meta8 ads · 11%
https://www.benefitcosmetics.com/en-us/product/precisely-my-brow-eyebrow-pencil-PRECI.html?&utm_source=Meta&utm_medium=Social&utm_campaign=RaisingBrows_2026_Meta5 ads · 7%
https://www.sephora.com/product/24-hr-brow-setter-P4092424 ads · 5%
https://www.sephora.com/product/precisely-my-brow-pencil-P4082194 ads · 5%
https://www.benefitcosmetics.com/en-us/brow-makeup?&utm_source=facebook&utm_medium=social&utm_campaign=PMB_2024_Facebook3 ads · 4%
https://www.benefitcosmetics.com/en-us/product/precisely-my-brow-eyebrow-pencil-PRECI.html?&utm_source=Meta&utm_medium=Social&utm_campaign=RaisingBrows_20263 ads · 4%
https://www.benefitcosmetics.com/en-us/product/retractable-brush-AM27.html3 ads · 4%
https://www.benefitcosmetics.com/en-us/product/slant-tweezer--brow-tweezer-AM25US.html3 ads · 4%
https://www.sephora.com/product/benetint-pocket-pal-dual-ended-longwear-lip-stain-gloss-P5250183 ads · 4%

Benefit Cosmetics new ads per month

Sep 202617
Aug 202638
Jul 20265
May 20261
Mar 20261
Feb 20261
Jan 20262
Feb 20243
Jan 20243
Dec 20233
Aug 20231

Benefit Cosmetics ads FAQ

How many ads is Benefit Cosmetics running on Facebook and Instagram?: As of Nov 2026, Benefit Cosmetics has 65 active ads and 75 ads in total in the Meta Ad Library.
What kind of ads does Benefit Cosmetics run?: Benefit Cosmetics's active ads are 48% image (39), 39% video (32), 13% carousel (11).
Who does Benefit Cosmetics target with its ads?: Based on the reach Meta reports for its ads, Benefit Cosmetics reaches people mostly in the United States.
How often does Benefit Cosmetics launch new ads?: Benefit Cosmetics has been advertising on Meta since Aug 2023. It launched 17 new ads in Sep 2026.
What is Benefit Cosmetics's most used ad headline?: "Benefit Cosmetics" — used on 39 ads.
Where do Benefit Cosmetics's ads send people?: Most Benefit Cosmetics ads link to benefitcosmetics.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Benefit Cosmetics?: Brands with similar ads include LOOKFANTASTIC (21631697312), Superdrug, Charlotte Tilbury, Trinny London, Noted Aromas.
What hooks does Benefit Cosmetics use in its ads?: Benefit Cosmetics's most-seen ads open with lines like "Soft, fluffy + natural is the brow vibe these days 🤎 @benefitcosmetics has everything I need to get", "Raise brows for all the right reasons.", "Get your brows back with Precisely, My Brow Pencil!".
Where can I watch Benefit Cosmetics's video ads and commercials?: This page lists Benefit Cosmetics's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Benefit Cosmetics ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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