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BBC iPlayer ads

34 live nowUpdated Nov 1, 2026
Ad LibraryLogoAnalyze in AdManage

BBC iPlayer has run 111 Facebook and Instagram ads since Dec 2025, and 34 are live right now. Its active ads are 91% video, 9% image, and 2 run as partnership ads with creators. They reach mostly women aged 18-24 in the United Kingdom. Most of them send traffic to bbc.co.uk. Across all ads, Meta reports about 26.8M reach.

Total ads
111
Live now
34
Video share
91%
Partnership ads
2
Top market
UK
Advertising since
Dec 2025
  1. Dynamic33d

    Blue Lights

    Annie is tested like never before. And this time, the stakes are higher 👀. Blue Lights, new series!

    Watch More · bbc.co.uk

  2. Dynamic20d

    Time 3

    James is haunted by what he did. Can he escape his past?

    Watch More · bbc.co.uk

  3. Dynamic20d

    Time 3

    The impact of a prison sentence reaches far beyond its walls.

    Watch More · bbc.co.uk

  4. Video17d

    Trending now 🔥 The Celebrity Traitors: Uncloaked. Stream on BBC iPlayer. ⁣ ⁣ All that betrayal calls for a debrief! After every episode of The Celebrity…

    Watch more · bbc.co.uk

  5. BBC iPlayer ad: Louis Theroux's Weird WeekendsCatalog31d

    Louis Theroux's Weird Weekends

    Need a recommendation? New and Trending shows now streaming on BBC iPlayer 📺 ✨

    Watch More · bbc.co.uk

  6. Dynamic16d

    BBC Panorama

    Why are more younger people getting cancer?

    Watch More · bbc.co.uk

  7. Video25d

    AD GUYS THE CELEBRITY TRAITORS IS IN MANCHESTER 😭😭 this is insane!!! We were just told that the wall of portraits is going to be updated with crosses after…

    Watch more · bbc.co.uk

  8. Dynamic20d

    Time 3

    James is haunted by what he did. Can he escape his past?

    Watch More · bbc.co.uk

  9. Dynamic33d

    Blue Lights

    Tommy’s questioning everything in his toughest shift yet. Blue Lights, new series!

    Watch More · bbc.co.uk

  10. BBC iPlayer ad: LutherCatalog31d

    Luther

    Big on drama? Critically acclaimed series now streaming on BBC iPlayer.

    Watch More · bbc.co.uk

  11. Dynamic33d

    Blue Lights

    Annie is tested like never before. And this time, the stakes are higher 👀. Blue Lights, new series!

    Watch More · bbc.co.uk

  12. Dynamic39d

    The Celebrity Traitors

    If looks could kill… we’d have no celebrities left 👀💀 The Celebrity Traitors returns on 1st October.

    Watch More · bbc.co.uk

  13. Dynamic20d

    Time 3

    James is haunted by what he did. Can he escape his past?

    Watch More · bbc.co.uk

  14. Video30d

    Thriving on the drama and chaos 😂 @bbciplayer #iplayer #thecelebritytraitors AD

    Watch more · bbc.co.uk

  15. Dynamic39d

    Clickbait Clinic with Stacey Dooley

    🔎Stacey and her team explore the facts…behind the hacks. 📱

    Watch More · bbc.co.uk

  16. Dynamic33d

    Blue Lights

    Annie is tested like never before. And this time, the stakes are higher 👀. Blue Lights, new series!

    Watch More · bbc.co.uk

  17. Dynamic14d

    BBC iPlayer

    15 seconds isn't long enough to explain This City Is Ours. Watch from 25th Oct on BBC iPlayer 👀.

    Watch More · bbc.co.uk

  18. Dynamic23d

    Fallen Women

    Stacey Dooley explores why women are falling to their death

    Watch More · bbc.co.uk

  19. Dynamic39d

    The Celebrity Traitors

    If looks could kill… we’d have no celebrities left 👀💀

    Watch More · bbc.co.uk

  20. Dynamic39d

    The Celebrity Traitors

    If looks could kill… we’d have no celebrities left 👀💀 The Celebrity Traitors returns on 1st October.

    Watch More · bbc.co.uk

  21. Dynamic20d

    Time 3

    The impact of a prison sentence reaches far beyond its walls.

    Watch More · bbc.co.uk

  22. Dynamic39d

    The Celebrity Traitors

    Say hello then say goodbye to the stars of The Celebrity Traitors Series 2 👋💀 The game starts on 1st October.

    Watch More · bbc.co.uk

  23. Dynamic20d

    Time 3

    James is haunted by what he did. Can he escape his past?

    Watch More · bbc.co.uk

  24. Dynamic39d

    Clickbait Clinic with Stacey Dooley

    🔎Stacey Dooley explores the world of viral trends. 🌍

    Watch More · bbc.co.uk

BBC iPlayer ad hooks

The opening line of each of BBC iPlayer's most-seen video and image ads.

  1. 01Annie is tested like never before.
  2. 02James is haunted by what he did.
  3. 03The impact of a prison sentence reaches far beyond its walls.
  4. 04Trending now 🔥 The Celebrity Traitors: Uncloaked.
  5. 05Need a recommendation?
  6. 06Why are more younger people getting cancer?
  7. 07AD GUYS THE CELEBRITY TRAITORS IS IN MANCHESTER 😭😭 this is insane!!!
  8. 08Tommy’s questioning everything in his toughest shift yet.

BBC iPlayer ad headlines

HeadlineAdsLongest run
BBC iPlayer11014d
The Celebrity Traitors10712d
Time 3726d
Blue Lights729d
Pretty Little Liars2618d
Clickbait Clinic with Stacey Dooley247d
Louis Theroux's Weird Weekends731d
Strictly Come Dancing731d
Dragons' Den731d
DIY SOS731d

Longest-running BBC iPlayer ad copy

Ad copyAdsLongest run
There’s loads you’ve missed on iPlayer. Stream unmissable content1231d
New to iPlayer? Stream brilliant drama, sport and entertainment anytime.1231d
Love real life stories and messy reality? You just found your next show631d
Welcome back. New shows, big moments, all ready on iPlayer1231d
Need a recommendation? New and Trending shows now streaming on BBC iPlayer 📺 ✨1231d
Big on drama? Critically acclaimed series now streaming on BBC iPlayer.631d
Stacey Dooley looks into why 31 women who have been the victims of domestic abuse in the last 5 years. Fallen Women. Watch on BBC iPlayer323d
Stacey Dooley explores why women are falling to their death323d
What happens when you stop ‘Skinny Jabs’?120d
Evil twins. Fake deaths. Inappropriate relationships. Ready for a twist? Pretty Little Liars on BBC iPlayer618d

BBC iPlayer landing pages

  1. https://www.bbc.co.uk/iplayer/episodes/p0f2cxpr/blue-lights12 ads · 11%
  2. https://www.bbc.co.uk/iplayer/episodes/m002csng/the-celebrity-traitors?at_mid=fiVdfnoGIZ&at_campaign=The_Celebrity_Traitors_S2_V4&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=instagram&at_link_origin={{placement}}&at_product=iplayer&at_brand=m002csng&at_audience_id=SO&at_creative_id={{ad.id}}&at_creation={{ad.name}}&at_adset_id={{adset.id}}&at_adset_name={{adset.name}}&at_campaign_id={{campaign.id}}&at_objective=consumption&at_bbc_team=BBC10 ads · 9%
  3. https://www.bbc.co.uk/iplayer/episodes/m002csng/the-celebrity-traitors?at_mid=y5x37UJrp0&at_campaign=The_Celebrity_Traitors_S2_V3&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=instagram&at_link_origin={{placement}}&at_product=iplayer&at_brand=m002csng&at_audience_id=SO&at_creative_id={{ad.id}}&at_creation={{ad.name}}&at_adset_id={{adset.id}}&at_adset_name={{adset.name}}&at_campaign_id={{campaign.id}}&at_objective=consumption&at_bbc_team=BBC9 ads · 8%
  4. https://www.bbc.co.uk/iplayer/episodes/m002csng/the-celebrity-traitors?at_mid=htDKipwz1D&at_campaign=The_Celebrity_Traitors_S2_V1&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=instagram&at_link_origin={{placement}}&at_product=iplayer&at_brand=m002csng&at_audience_id=SO&at_creative_id={{ad.id}}&at_creation={{ad.name}}&at_adset_id={{adset.id}}&at_adset_name={{adset.name}}&at_campaign_id={{campaign.id}}&at_objective=consumption&at_bbc_team=BBC8 ads · 7%
  5. https://www.bbc.co.uk/iplayer/episodes/m0028mhs/this-city-is-ours?at_mid=SjrYpNzIUH&at_campaign=This_City_Is_Ours_S2_Social_Asset&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=instagram&at_format=reels&at_link_origin={{placement}}&at_product=iplayer&at_brand=m0028mhs&at_audience_id=WF&at_creative_id={{ad.id}}&at_creation={{ad.name}}&at_adset_id={{adset.id}}&at_adset_name={{adset.name}}&at_campaign_id={{campaign.id}}&at_objective=consumption&at_bbc_team=BBC6 ads · 5%
  6. https://www.bbc.co.uk/iplayer/episodes/m002csng/the-celebrity-traitors?at_mid=buALBNpRC1&at_campaign=The_Celebrity_Traitors_S2_V5&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=instagram&at_link_origin={{placement}}&at_product=iplayer&at_brand=m002csng&at_audience_id=SO&at_creative_id={{ad.id}}&at_creation={{ad.name}}&at_adset_id={{adset.id}}&at_adset_name={{adset.name}}&at_campaign_id={{campaign.id}}&at_objective=consumption&at_bbc_team=BBC6 ads · 5%
  7. https://www.bbc.co.uk/iplayer/episodes/m002csng/the-celebrity-traitors?at_mid=nHjpPZgAu4&at_campaign=The_Celebrity_Traitors_S2_V2&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=instagram&at_link_origin={{placement}}&at_product=iplayer&at_brand=m002csng&at_audience_id=SO&at_creative_id={{ad.id}}&at_creation={{ad.name}}&at_adset_id={{adset.id}}&at_adset_name={{adset.name}}&at_campaign_id={{campaign.id}}&at_objective=consumption&at_bbc_team=BBC5 ads · 5%
  8. https://www.bbc.co.uk/iplayer/episodes/m0028mhs/this-city-is-ours?at_mid=U7Mo4QqdU7&at_campaign=This_City_Is_Ours_S2_15_Seconds&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=instagram&at_format=video&at_link_origin=%7b%7bplacement%7d%7d&at_product=iplayer&at_brand=m0028mhs&at_audience_id=WF&at_creative_id=%7b%7bad.id%7d%7d&at_creation=%7b%7bad.name%7d%7d&at_adset_id=%7b%7badset.id%7d%7d&at_adset_name=%7b%7badset.name%7d%7d&at_campaign_id=%7b%7bcampaign.id%7d%7d&at_objective=consumption&at_bbc_team=BBC4 ads · 4%
  9. https://www.bbc.co.uk/iplayer/episodes/m0028mhs/this-city-is-ours?at_mid=xt9iMtfRNo&at_campaign=This_City_Is_Ours_S2_WYNTW&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=instagram&at_format=video&at_link_origin={{placement}}&at_product=iplayer&at_brand=m0028mhs&at_audience_id=WF&at_creative_id={{ad.id}}&at_creation={{ad.name}}&at_adset_id={{adset.id}}&at_adset_name={{adset.name}}&at_campaign_id={{campaign.id}}&at_objective=consumption&at_bbc_team=BBC4 ads · 4%
  10. https://www.bbc.co.uk/iplayer/episodes/p09fs2qh/time?at_mid=gQ2FUPdL5f&at_campaign=Time_S3_James&at_medium=social&at_campaign_type=paid&at_nation=NET&at_ptr_name=meta&at_format=video&at_link_origin={{placement}}&at_product=iplayer&at_brand=p09fs2qh&at_audience_id=WF&at_creative_id={{ad.id}}&at_creation={{ad.name}}&at_adset_id={{adset.id}}&at_adset_name={{adset.name}}&at_campaign_id={{campaign.id}}&at_objective=consumption&at_bbc_team=BBC4 ads · 4%

BBC iPlayer new ads per month

  • Oct 202657
  • Sep 202652
  • Dec 20252

BBC iPlayer ads FAQ

How many ads is BBC iPlayer running on Facebook and Instagram?
As of Nov 2026, BBC iPlayer has 34 active ads and 111 ads in total in the Meta Ad Library.
What kind of ads does BBC iPlayer run?
BBC iPlayer's active ads are 91% video (101), 9% image (10).
Who does BBC iPlayer target with its ads?
Based on the reach Meta reports for its ads, BBC iPlayer reaches mostly women aged 18-24 in the United Kingdom.
How often does BBC iPlayer launch new ads?
BBC iPlayer has been advertising on Meta since Dec 2025. It launched 57 new ads in Oct 2026.
What is BBC iPlayer's most used ad headline?
"BBC iPlayer" — used on 110 ads.
Where do BBC iPlayer's ads send people?
Most BBC iPlayer ads link to bbc.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like BBC iPlayer?
Brands with similar ads include Curiosity Stream, Pluto TV, Stardust TV, DOGTV, Discovery Channel India.
What hooks does BBC iPlayer use in its ads?
BBC iPlayer's most-seen ads open with lines like "Annie is tested like never before.", "James is haunted by what he did.", "The impact of a prison sentence reaches far beyond its walls.".
Where can I watch BBC iPlayer's video ads and commercials?
This page lists BBC iPlayer's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this BBC iPlayer ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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