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App Store ads

Updated Oct 31, 2026
Ad LibraryLogoAnalyze in AdManage

App Store has run 323 Facebook and Instagram ads since Mar 2026, and 0 are live right now. Its active ads are 57% video, 40% image, 3% carousel, and 56 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to apps.apple.com. Across all ads, Meta reports about 36M reach.

Total ads
323
Live now
0
Video share
57%
Partnership ads
56
Top market
UK
Advertising since
Mar 2026
  1. App Store video adVideo214d

    Learn more · apps.apple.com

  2. App Store ad: These favourite games are even more special with limited-time events. Pick up…Image214d

    These favourite games are even more special with limited-time events. Pick up to find what’s new before the clock runs out.

    Learn more · apps.apple.com

  3. App Store video adVideo88d

    Learn more · apps.apple.com

  4. App Store ad: Strategy games where every move counts. Think ahead, plan carefully and enjoy…Video218d

    Strategy games where every move counts. Think ahead, plan carefully and enjoy smarter ways to win.

    Learn more · apps.apple.com

  5. App Store ad: From quick matches to big wins, these sports games are all about action. Pick…Video218d

    From quick matches to big wins, these sports games are all about action. Pick up anytime and enjoy every moment.

    Learn more · apps.apple.com

  6. App Store video adVideo88d

    Learn more · apps.apple.com

  7. App Store ad: From quick matches to big wins, these sports games are all about action. Pick…Video218d

    From quick matches to big wins, these sports games are all about action. Pick up anytime and enjoy every moment.

    Learn more · apps.apple.com

  8. App Store ad: Gossip Harbor blends a relaxing puzzle game with a cosy mystery full of…Image214d

    Gossip Harbor blends a relaxing puzzle game with a cosy mystery full of secrets, twists and surprises.

    Learn more · apps.apple.com

  9. App Store ad: Special game eventsImage214d

    Special game events

    These favourite games are even more special with limited-time events. Pick up to find what’s new before the clock runs out.

    Learn more · apps.apple.com

  10. App Store video adVideo218d

    Learn more · apps.apple.com

  11. App Store video adVideo218d

    Learn more · apps.apple.com

  12. App Store ad: Open all summerImage88d

    Open all summer

    Summer’s better with great games and apps.

    Learn more · apps.apple.com

  13. App Store video adVideo88d

    Learn more · apps.apple.com

  14. App Store ad: These favourite games are even more special with limited-time events. Pick up…Video218d

    These favourite games are even more special with limited-time events. Pick up to find what’s new before the clock runs out.

    Learn more · apps.apple.com

  15. App Store video adVideo218d

    Learn more · apps.apple.com

  16. App Store ad: Strategy games where every move counts. Think ahead, plan carefully and enjoy…Video218d

    Strategy games where every move counts. Think ahead, plan carefully and enjoy smarter ways to win.

    Learn more · apps.apple.com

  17. App Store ad: Find your next favouriteCarousel88d

    Find your next favourite

    Open all summer

    Learn More · apps.apple.com

  18. App Store video adVideo218d

    Learn more · apps.apple.com

  19. App Store ad: Unmissable in-game events - App StoreImage214d

    Unmissable in-game events - App Store

    Learn more · apps.apple.com

  20. App Store ad: Where planning pays offVideo218d

    Where planning pays off

    Strategy games where every move counts. Think ahead, plan carefully and enjoy smarter ways to win.

    Learn more · apps.apple.com

  21. App Store ad: Special game eventsImage218d

    Special game events

    These favourite games are even more special with limited-time events. Pick up to find what’s new before the clock runs out.

    Learn more · apps.apple.com

  22. App Store video adVideo88d

    Learn more · apps.apple.com

  23. App Store ad: Essential apps and games for the summer - App StoreImage88d

    Essential apps and games for the summer - App Store

    Learn more · apps.apple.com

  24. App Store ad: Your next favourite game awaits.Video88d

    Your next favourite game awaits.

    Learn more · apps.apple.com

App Store ad hooks

The opening line of each of App Store's most-seen video and image ads.

  1. 01These favourite games are even more special with limited-time events.
  2. 02Strategy games where every move counts.
  3. 03From quick matches to big wins, these sports games are all about action.
  4. 04Gossip Harbor blends a relaxing puzzle game with a cosy mystery full of secrets, twists and surprises.
  5. 05Summer’s better with great games and apps.
  6. 06Open all summer
  7. 07Unmissable in-game events - App Store
  8. 08Essential apps and games for the summer - App Store

App Store ad headlines

HeadlineAdsLongest run
Open all summer2414d
Find your next favourite2013d
apps.apple.com913d
Take it easy all summer713d
Keep fit your way62d
Essential apps and games for the summer - App Store512d
Special game events513d
Game on all summer513d
Epic worlds await414d
Spend time with your faves413d

Longest-running App Store ad copy

Ad copyAdsLongest run
From entertainment to quick help and connection, these everyday apps fit right in with life this spring.123d
From quick matches to big wins, these sports games are all about action. Pick up anytime and enjoy every moment.223d
Strategy games where every move counts. Think ahead, plan carefully and enjoy smarter ways to win.423d
These favourite games are even more special with limited-time events. Pick up to find what’s new before the clock runs out.1123d
Easy games you can pick up anytime. Perfect for quick breaks or a relaxing time, whenever the mood hits.322d
#ApplePartner If you didn’t know Stardew Valley was on the @appstore… now you do! 🐔🌻 It’s the full amazing game we all know and love, but you can take it with you anywhere! Check it out on the #AppStore now 🌿 (be sure to tell Haley I…215d
#ApplePartner I found the coziest puzzle game on the @appstore lately, and it’s become such a good wind-down game for me 🎮✨Is This Seat Taken? by @potipoti.studio feels thoughtful, satisfying, and relaxing all at once. I love finding new…215d
#applepartner did you know Unpacking is available on the @appstore ? if there’s one game that i could play over & over for the pure dopamine & satisfaction i get, this would be the game. you can check it out through the link in my bio…215d
#applepartner i’m in my murder mystery detective era & the @appstore has everything i need 🕵🏻‍♀️🔎 #mobilegame #cozygaming215d
#ApplePartner I love finding beautiful, immersive games on the @appstore , and Sky: Children of the Light by @thatgamecompany feels like stepping into another world ✨ It’s peaceful, visually stunning, and such a special game to explore…215d

App Store landing pages

  1. https://apps.apple.com/gb/story/id1896913177?itscg=as10028&itsct=S6P_SC03_PT024_UK_S_1896913177_SP01_F2G&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193116&mttnsubkw={{ad.id}}3 ads · 1%
  2. https://apps.apple.com/gb/story/id1896913177?itscg=as10028&itsct=S6P_SC03_PT024_UK_S_1896913177_SP01_F2W&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193129&mttnsubkw={{ad.id}}3 ads · 1%
  3. https://apps.apple.com/gb/story/id1896913177?itscg=as10028&itsct=S6P_SC03_PT024_UK_S_1896913177_SP02_F2H&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193109&mttnsubkw={{ad.id}}3 ads · 1%
  4. https://apps.apple.com/gb/story/id1896913177?itscg=as10028&itsct=S6P_SC03_PT036_UK_S_1896913177_SP01_F2G&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193141&mttnsubkw={{ad.id}}3 ads · 1%
  5. https://apps.apple.com/gb/story/id1896913177?itscg=as10028&itsct=S6P_SC03_PT036_UK_S_1896913177_SP01_F2W&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193154&mttnsubkw={{ad.id}}3 ads · 1%
  6. https://apps.apple.com/gb/story/id1896913177?itscg=as10028&itsct=S6P_SC03_PT259_UK_S_1896913177_SP01_F2L&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193167&mttnsubkw={{ad.id}}3 ads · 1%
  7. https://apps.apple.com/gb/story/id1896913177?itscg=as10028&itsct=S6P_SC03_PT259_UK_S_1896913177_SP01_F3L&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193180&mttnsubkw={{ad.id}}3 ads · 1%
  8. https://apps.apple.com/gb/story/id1896913177?itscg=as10028&itsct=S6P_SC03_PT259_UK_S_1896913177_SP01_F3L&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193181&mttnsubkw={{ad.id}}3 ads · 1%
  9. https://apps.apple.com/gb/story/id1896913232?itscg=as10028&itsct=S6P_SC03_PT024_UK_S_1896913232_SP01_F2G&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193119&mttnsubkw={{ad.id}}3 ads · 1%
  10. https://apps.apple.com/gb/story/id1896913646?itscg=as10028&itsct=S6P_SC03_PT259_UK_S_1896913646_SP02_F2N&mttn3pid=facebook_appleskai&mttnagencyid=a5e&mttncc=GB&mttnsiteid=141192&mttnsubad=07193161&mttnsubkw={{ad.id}}3 ads · 1%

App Store new ads per month

  • Aug 202670
  • Jul 2026132
  • Jun 202626
  • May 20266
  • Apr 202629
  • Mar 202660

App Store ads FAQ

How many ads is App Store running on Facebook and Instagram?
As of Oct 2026, App Store has 0 active ads and 323 ads in total in the Meta Ad Library.
What kind of ads does App Store run?
App Store's active ads are 57% video (189), 40% image (134), 3% carousel (10).
Who does App Store target with its ads?
Based on the reach Meta reports for its ads, App Store reaches mostly women aged 25-34 in the United Kingdom.
How often does App Store launch new ads?
App Store has been advertising on Meta since Mar 2026. It launched 70 new ads in Aug 2026.
What is App Store's most used ad headline?
"Open all summer" — used on 24 ads.
Where do App Store's ads send people?
Most App Store ads link to apps.apple.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like App Store?
Brands with similar ads include Nike, The Essence Vault, Spotify, Aussie Hair, WHOOP.
What hooks does App Store use in its ads?
App Store's most-seen ads open with lines like "These favourite games are even more special with limited-time events.", "Strategy games where every move counts.", "From quick matches to big wins, these sports games are all about action.".
Where can I watch App Store's video ads and commercials?
This page lists App Store's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this App Store ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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