How many ads is Abi Reid running on Facebook and Instagram?

As of Nov 2026, Abi Reid has 1 active ads and 18 ads in total in the Meta Ad Library.

What kind of ads does Abi Reid run?

Abi Reid's active ads are 78% video (14), 22% image (4).

Who does Abi Reid target with its ads?

Based on the reach Meta reports for its ads, Abi Reid reaches mostly women aged 35-44 in the United Kingdom.

How often does Abi Reid launch new ads?

Abi Reid has been advertising on Meta since Apr 2026. It launched 4 new ads in Aug 2026.

What is Abi Reid's most used ad headline?

"Wavy not frizzy" — used on 4 ads.

Where do Abi Reid's ads send people?

Most Abi Reid ads link to merwave.co.uk. The landing pages section above lists every destination by how many ads use it.

What hooks does Abi Reid use in its ads?

Abi Reid's most-seen ads open with lines like "I always wanted wavy hair.", "Salt water alone won't give you those waves.", "Was your hair a frizzy mess last summer the moment the sun came out?".

Where can I watch Abi Reid's video ads and commercials?

This page lists Abi Reid's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Abi Reid ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Abi Reid ads

Facebook & Instagram ad library

1 live nowmerwave.co.ukUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Abi Reid has run 18 Facebook and Instagram ads since Apr 2026, and 1 is live right now. Its active ads are 78% video, 22% image, and 18 run as partnership ads with creators. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to merwave.co.uk. Across all ads, Meta reports about 103 reach.

Total ads: 18
Live now: 1
Video share: 78%
Partnership ads: 18
Top market: UK
Advertising since: Apr 2026

18 ads · most seen first

Abi Reid ad hooks

The opening line of each of Abi Reid's most-seen video and image ads.

01I always wanted wavy hair.
02Salt water alone won't give you those waves.
03Was your hair a frizzy mess last summer the moment the sun came out?
04Soft, defined waves - after just one wash!
05Did your hair spend most of last holiday in a ponytail?
06Is your hair a frizzy mess the moment the sun comes out?
07You don't have frizz.

Abi Reid ad headlines

Headline	Ads	Longest run
Wavy not frizzy	4	65d
Frizz on holiday? This is why	3	16d
You don't have frizz. You have waves	3	9d
Surfer girl waves you actually want	2	6d
Frizzy on holiday? You need this	2	7d
Finally...a kit for wavy hair	2	7d
Air dry. No frizz. Just waves.	2	7d

Longest-running Abi Reid ad copy

Ad copy	Ads	Longest run
I always wanted wavy hair. That effortless, cool girl surfer look. Gorgeous, defined, lush locks that turn heads when you walk into a room. Yet I could never find the right products. Everything was for curls. Okay for tightly coiled curly…	4	65d
You don't have frizz. You have waves. 47% of women don’t realise their hair is secretly wavy. Are you one of them?	3	16d
Is your hair a frizzy mess the moment the sun comes out? You get waves on holiday, but it's unmanageable the rest of the year? Maybe… you don’t have frizz. You have waves. 47% of women don't know their hair is secretly wavy. Are you one…	3	9d
Did your hair spend most of last holiday in a ponytail? The heat, the humidity, the sea air - it just goes frizzy and unpredictable. So you tie it up and accept it. But that wasn't bad hair. You just didn't have the right products for it…	2	7d
Soft, defined waves - after just one wash! - 5 lightweight products made for wavy hair - Won't weigh waves down - Defined waves that last for days - Reduces frizz and breakages - Simple 15-minute routine Want all year round holiday hair…	2	7d
Was your hair a frizzy mess last summer the moment the sun came out? This year, try air drying with Merwave instead. Soft, defined waves. No heat. No faff. Waves that last for days. Over 160,000 women have discovered their hair was wavy…	2	7d
Salt water alone won't give you those waves. Merwave will. Soft, defined, frizz-free waves. No faff. Just gorgeous hair that looks like you've lived at the beach your whole life. Discover the Merwave Wavy Hair Kit	2	6d

Abi Reid landing pages

https://merwave.co.uk/products/merwave-starter-kit12 ads · 67%
https://merwave.co.uk/pages/the-awakening-ad6 ads · 33%

Abi Reid new ads per month

Aug 20264
May 20262
Apr 202612

Abi Reid ads FAQ

How many ads is Abi Reid running on Facebook and Instagram?: As of Nov 2026, Abi Reid has 1 active ads and 18 ads in total in the Meta Ad Library.
What kind of ads does Abi Reid run?: Abi Reid's active ads are 78% video (14), 22% image (4).
Who does Abi Reid target with its ads?: Based on the reach Meta reports for its ads, Abi Reid reaches mostly women aged 35-44 in the United Kingdom.
How often does Abi Reid launch new ads?: Abi Reid has been advertising on Meta since Apr 2026. It launched 4 new ads in Aug 2026.
What is Abi Reid's most used ad headline?: "Wavy not frizzy" — used on 4 ads.
Where do Abi Reid's ads send people?: Most Abi Reid ads link to merwave.co.uk. The landing pages section above lists every destination by how many ads use it.
What hooks does Abi Reid use in its ads?: Abi Reid's most-seen ads open with lines like "I always wanted wavy hair.", "Salt water alone won't give you those waves.", "Was your hair a frizzy mess last summer the moment the sun came out?".
Where can I watch Abi Reid's video ads and commercials?: This page lists Abi Reid's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Abi Reid ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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