How many ads is AARP running on Facebook and Instagram?

As of Nov 2026, AARP has 669 active ads and 5,148 ads in total in the Meta Ad Library.

What kind of ads does AARP run?

AARP's active ads are 84% image (4,333), 16% video (815), 1% carousel (33).

Who does AARP target with its ads?

Based on the reach Meta reports for its ads, AARP reaches people mostly in the United States.

How often does AARP launch new ads?

AARP has been advertising on Meta since Jun 2020. It launched 234 new ads in Oct 2026.

What is AARP's most used ad headline?

"Get guidance from AARP." — used on 391 ads.

Where do AARP's ads send people?

Most AARP ads link to join.aarp.org. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like AARP?

Brands with similar ads include World Food Programme, St Mungo's, UNFPA, Oxfam Great Britain, NRC - Norwegian Refugee Council.

What hooks does AARP use in its ads?

AARP's most-seen ads open with lines like "#ad Scams and frauds are all around us but there’s a fantastic free resource anyone can use to protect yourself.", "#paidpartnership", "#ad Paid partnership with @aarp".

Where can I watch AARP's video ads and commercials?

This page lists AARP's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this AARP ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AARP ads

Facebook & Instagram ad library

669 live nowjoin.aarp.orgUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

AARP has run 5,148 Facebook and Instagram ads since Jun 2020, and 669 are live right now. Its active ads are 84% image, 16% video, 1% carousel, and 20 run as partnership ads with creators. Their reach is mostly in the United States. Most of them send traffic to join.aarp.org.

Total ads: 5,148
Live now: 669
Video share: 16%
Partnership ads: 20
Top market: US
Advertising since: Jun 2020

5,148 ads · newest first

AARP ad hooks

The opening line of each of AARP's newest video and image ads.

01#ad Scams and frauds are all around us but there’s a fantastic free resource anyone can use to protect yourself.
02#paidpartnership
03#ad Paid partnership with @aarp
04#ad Scams aren’t always obvious, and anyone can be targeted.
05“Congratulations — Publishers Clearing House says you’ve won $1 million!” Or have you?
06Bank impostor scams are evolving.
07A queen's fate hangs in the balance as love and betrayal collide in Donizetti's powerful opera, 'Anna Bolena.' RSVP today!
08Need a little motivation to get moving?

AARP ad headlines

Headline	Ads	Longest run
Get guidance from AARP.	391	175d
Join our fight today.	253	168d
See What AARP Can Do for You	192	50d
Join AARP today.	174	175d
Get the guidance you need with AARP.	163	175d
Join our fight.	161	51d
Join our fight. Join AARP.	151	113d
Join AARP and our fight to protect Social Security.	142	35d
Get guidance from AARP. Join AARP today.	116	114d
Become a member of AARP today	106	124d

Longest-running AARP ad copy

Ad copy	Ads	Longest run
Award-winning finance journalist, Jean Chatzky offers tips on assessing your retirement readiness and understanding options to grow your money.	1	267d
Use the calculator to estimate retirement savings needs and find options to help you retire how you want.	1	267d
Scammers posing as managers love gift cards — they’re untraceable. Being asked to pay by gift card is always a scam.	3	248d
Scammers posing as lottery reps love gift cards — they’re untraceable. Being asked to pay by gift card is always a scam.	3	248d
Put yourself in the shoes of a fraud victim. Offer words of support, not blame. Words matter.	2	248d
Scammers posing as grandkids love gift cards — they’re untraceable. Being asked to pay by gift card is always a scam.	3	248d
Cryptocurrency investment "opportunities" are the latest tactics scammers are using to start conversations, build trust, and eventually steal your money.	4	248d
Your aunt was just trying to get a new Social Security card. Choose empathy over blame.	2	248d
Criminals lie and manipulate victims’ emotions. It’s not the victim’s fault. Words matter.	2	248d
If someone contacts you to make an urgent payment at a crypto ATM, it's definitely a scam.	6	248d

AARP landing pages

http://join.aarp.org/SOCBRANDSMSSWF1/?campaignid=UTJS309CA&cmp=SNP-ICM-FB-SS-JOF2023102 ads · 2%
http://join.aarp.org/SOCBRANDSMFRWF1/?campaignid=UTJS288BA&cmp=SNP-ICM-FB-FRAUD-JOF2023100 ads · 2%
http://join.aarp.org/SOCBRANDSMSSWF1/?campaignid=UTJS309AA&cmp=SNP-ICM-FB-SS-JOF202393 ads · 2%
http://join.aarp.org/SOCBRANDSMSSWF1/?campaignid=UTJS309BA&cmp=SNP-ICM-FB-SS-JOF202393 ads · 2%
http://join.aarp.org/SOCBRANDSMFRFD1/?campaignid=UTJS288DB&cmp=SNP-ICM-FB-FRAUD-JOF202390 ads · 2%
http://join.aarp.org/SOCBRANDSMSSWF1/?campaignid=UTJS309DA&cmp=SNP-ICM-FB-SS-JOF202384 ads · 2%
http://join.aarp.org/SOCBRANDSMSSFD1/?campaignid=UTJS309CB&cmp=SNP-ICM-FB-SS-JOF202381 ads · 2%
http://join.aarp.org/SOCBRANDSMSSFD1/?campaignid=UTJS309AB&cmp=SNP-ICM-FB-SS-JOF202373 ads · 2%
http://join.aarp.org/SOCBRANDSMSSFD1/?campaignid=UTJS309BB&cmp=SNP-ICM-FB-SS-JOF202373 ads · 2%
http://join.aarp.org/SOCBRANDSMSSFD1/?campaignid=UTJS309DB&cmp=SNP-ICM-FB-SS-JOF202365 ads · 1%

AARP new ads per month

Oct 2026234
Sep 2026211
Aug 2026113
Jul 202653
Jun 2026112
May 202674
Apr 202657
Mar 202628
Feb 202656
Jan 202642
Dec 202533
Nov 202525

AARP ads FAQ

How many ads is AARP running on Facebook and Instagram?: As of Nov 2026, AARP has 669 active ads and 5,148 ads in total in the Meta Ad Library.
What kind of ads does AARP run?: AARP's active ads are 84% image (4,333), 16% video (815), 1% carousel (33).
Who does AARP target with its ads?: Based on the reach Meta reports for its ads, AARP reaches people mostly in the United States.
How often does AARP launch new ads?: AARP has been advertising on Meta since Jun 2020. It launched 234 new ads in Oct 2026.
What is AARP's most used ad headline?: "Get guidance from AARP." — used on 391 ads.
Where do AARP's ads send people?: Most AARP ads link to join.aarp.org. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like AARP?: Brands with similar ads include World Food Programme, St Mungo's, UNFPA, Oxfam Great Britain, NRC - Norwegian Refugee Council.
What hooks does AARP use in its ads?: AARP's most-seen ads open with lines like "#ad Scams and frauds are all around us but there’s a fantastic free resource anyone can use to protect yourself.", "#paidpartnership", "#ad Paid partnership with @aarp".
Where can I watch AARP's video ads and commercials?: This page lists AARP's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this AARP ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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