40 Plus & Fabulous ads
Facebook & Instagram ad library40 Plus & Fabulous has run 1,150 Facebook and Instagram ads since Sep 2025, and 308 are live right now. Its active ads are 85% image, 14% video, 1% carousel. They reach mostly women aged 65+ in the United States. Most of them send traffic to besque.co. Across all ads, Meta reports about 2.7M reach.
- Total ads
- 1,150
- Live now
- 308
- Video share
- 14%
- Top market
- US
- Advertising since
- Sep 2025
Image409dLoved by 311,908 Women Worldwide
When my husband said my arms felt SO much softer... I knew I'd found the secret. After 20 years of marriage, my husband isn't one for random compliments. So…
Shop now · besque.co
Image409dVisibly firmer, toned & glowing silky smooth skin
I almost cried when my daughter said I looked younger than her friend's mom!!! It happened at school pickup. My 16-year-old introduced me to her friend's…
Shop now · besque.co
Image75d"This Grandma No Longer Has Purple Arms" Thanks to this ➡️ ➡️
"I know this is for firming skin but I found another use… I love the way my skin feels with an added bonus of my skin looking so much better and less…
Shop now · besque.co
Image80dThe Ancient Formula Trusted by 500,000+ Women
Thin, bruising skin isn't aging. It's many years of neglect. Crepey. Veiny. Bruised from absolutely nothing. Most people accept it as the toll of getting…
Learn more · besque.co
Image72dLost The Weight. Lose The Sag.
Yes, I finally lost the weight. No, I don't feel confident enough to show it off. It's a strange kind of contradiction to sit with. The number on the scale is…
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Image73dWater And Synthetic Fragrance. That's It.
This drawer is proof my patients were sold the wrong solution. Every product in this drawer is mostly water with synthetic fragrance, and my patients on GLP-1…
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Image80dNo More Purple Arms.
I saw the marks on my mom’s arm when she came over to spend time with my daughter this Sunday and I literally did not know what to say. Purple. Yellow-green…
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Image86dThe reason your lotion never worked: it never got past the surface. Oil does.
Half past seven on a Thursday, hair still dripping down my back, and the light in my bedroom could not make up its mind. Warm bulb overhead, cold blue dusk…
Learn more · besque.co
Image86dYour body wash is damaging your skin. Your lotion is making it worse.
My sister-in-law is the one who told me, and she only told me because I asked her twice. We were at my niece's birthday in June and her shoulders looked…
Learn more · besque.co
Image80dFour Things I Hear Every Week.
I tell my patients this every week. It's not clumsiness, it's a skincare problem. As a dermatologist, I hear the same handful of things from patients over and…
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Image86dYour body wash is damaging your skin. Your lotion is making it worse. Here's what I swapped them for.
For thirty years I made the same mistake every single night, and nobody ever told me. I'm 61. This is me after a shower last Tuesday, towel on my head, no…
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Image80d100% Natural Cold Pressed Oils For Bruises
The reason your arms look like that is because bruising prone skin has lost dermal density. The cushioning around capillary walls has depleted. The slightest…
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Image86dFor Skin That's Been Stripped By Regular Soap
I'm embarrassed to say, last year, I took a break from showering. I've always been particular about hygiene and routine. At my age, these small things are…
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Image73dThe Part Lotion Never Reaches.
Nobody told me my skin wouldn't just bounce back. I lost the weight fast, and I kept waiting for my skin to catch up. It never really did. Turns out that's…
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Image75d"This Grandma No Longer Has Purple Arms" Thanks to this ➡️ ➡️
"I know this is for firming skin but I found another use… I love the way my skin feels with an added bonus of my skin looking so much better and less…
Shop now · besque.co
Image80d100% Natural Solution For Skin Bruising
Most women believe that bruises and purple arms are inevitable but they aren’t. You started wearing longer sleeves. Then cardigans over everything. Then you…
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Image86dHow we go from crepey post-shower arms to firm, smooth skin without creams or needles using one 3-minute shower ritual
I took this photo by accident. I'd just gotten out of a hot shower, wiped a patch of fog off the mirror with my hand, and leaned in to look at my neck. I was…
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Image72dFor Firm Skin After GLP-1
Losing 32 pounds on ozempic left my neck looking looser than it was before. I noticed it in a photo before I noticed it in the mirror, one of those…
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Image83d100% Cold Pressed Botanical Oils
I wasted $500 on ‘advanced’ skincare and my skin ended up looking like this. Red. Itchy. Irritated. More sensitive than it was to begin with. I’ve learned my…
Learn more · besque.co
Image89dTwo bottles of mostly water out. Pure cold-pressed oil in. Firmer skin in about three minutes a day.
I am seventy-eight and I took a mirror selfie in a hotel bathroom with a toothbrush in my mouth. That is the confession. Silver hair dripping down my back, a…
Learn more · besque.co
Image86dFrom crepey arms I hid in cardigans to smooth shoulders at 65, with an oil that absorbs deep
I took this photo last Tuesday morning, straight out of the shower, arms up, still dripping. I wasn't posing. I just caught my own reflection in the mirror…
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Image83dTruth Behind Skincare Industry
You're damaging your skin before you even leave the shower. It happens fast, and it happens every single day without you noticing. A foaming cleanser strips…
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Image76d"This Grandma No Longer Has Purple Arms" Thanks to this ➡️ ➡️
"I know this is for firming skin but I found another use… I love the way my skin feels with an added bonus of my skin looking so much better and less…
Shop now · besque.co
Image83dThe Hollywood Skin Secret.
Celebrities are quietly ditching body wash and lotion for something ancient. More celebrities are quietly walking away from body wash and lotion, and going…
Learn more · besque.co
40 Plus & Fabulous ad hooks
The opening line of each of 40 Plus & Fabulous's most-seen video and image ads.
- 01When my husband said my arms felt SO much softer...
- 02I almost cried when my daughter said I looked younger than her friend's mom!!!
- 03"I know this is for firming skin but I found another use…
- 04Thin, bruising skin isn't aging.
- 05Yes, I finally lost the weight.
- 06This drawer is proof my patients were sold the wrong solution.
- 07I saw the marks on my mom’s arm when she came over to spend time with my daughter this Sunday and I literally did not know what to say.
- 08Half past seven on a Thursday, hair still dripping down my back, and the light in my bedroom could not make up its mind.
40 Plus & Fabulous ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Visibly firmer, toned & glowing silky smooth skin | 85 | 171d |
| Loved by 311,908 Women Worldwide | 77 | 82d |
| 100% Natural Body Oil | 53 | 65d |
| Lost The Weight. Lose The Sag. | 31 | 20d |
| Pure, unadulterated natural goodness. For all over your body. | 30 | 33d |
| Too embarrassed to wear shorts? | 18 | 130d |
| The Ancient Formula Trusted by 500,000+ Women | 16 | 28d |
| Limited Time 51% Off Besque Ritual | 10 | 7d |
| Visibly firmer, toned, and tightened skin. | 10 | 97d |
| "This Grandma No Longer Has Purple Arms" Thanks to this ➡️ ➡️ | 9 | 26d |
Longest-running 40 Plus & Fabulous ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| I'm 59. We're from a generation that thought baby oil was sunscreen. We'd slather it on, lying on aluminum foil blankets, literally COOKING ourselves. My girlfriends and I would mix it with iodine, convinced we'd discovered the secret to… | 2 | 372d |
| If you're putting a product on your skin daily, you NEED to read this. I'm a 54-year-old mother of three who almost poisoned herself trying to look younger. This isn't hyperbole. This is what happened when I finally connected the dots… | 2 | 370d |
| Okay I need to vent for a sec... I keep seeing this Besque Magic Body Oil EVERYWHERE and now there's like 50 knockoffs? Amazon is FLOODED with fakes - "Magic Skin Oil," "Miracle Body Elixir," "Magicall Wonder Blend" - all trying to copy… | 2 | 367d |
| "Ozempic gave me my health back, but left me with skin that looked like deflated balloons. This locker room selfie? Proof that loose skin isn't permanent. If you're one of the millions who've transformed with GLP-1 medications, you know… | 3 | 359d |
| I worshipped my body in my younger days (and so did a lot of guys 😉) I'm not going to pretend otherwise. In my twenties and thirties, I loved my body. Loved how it looked. Loved how it moved. Loved the attention it got. I wore what I… | 2 | 333d |
| That sexy, glowing and firm summer skin starts NOW. Not in May when you panic about wearing shorts. Not in June when you're buying a swimsuit. Now. January. While everyone else is hiding under layers. Because real skin transformation… | 2 | 300d |
| Thin skin that bruises easily is NOT a part of aging. It's neglect. Look at these hands. Crepey. Veiny. Covered in bruises from absolutely nothing. Paper-thin skin that tears at the slightest pressure. This isn't inevitable. This is what… | 3 | 300d |
| One bottle does it all. Other skincare brands want to sell you 10-12 different products. At Besque, one bottle does it ALL! Body lotion. Hand cream. Foot cream. Firming serum. Age spot treatment. Scar oil. Cuticle oil. Stretch mark cream… | 2 | 300d |
| My life changed when I realised what I was putting in and ON my body. Everything changed... This photo? 58 years old. Bare legs, bare arms, bare truth. But let me tell you about the woman who couldn't exist in this dress three years ago… | 2 | 171d |
| I COULDN’T WEAR SHORTS BUT THEN… Every summer my family rents this beach house in Cape Cod for a week. It's our tradition. And every summer I'd pack nothing but long linen pants and maxi dresses because the thought of showing my legs made… | 1 | 154d |
40 Plus & Fabulous landing pages
- https://besque.co/products/magic-body-oil664 ads · 58%
- https://besque.co/pages/lp683 ads · 7%
- https://besque.co/pages/lp567 ads · 6%
- https://besque.co/pages/glp-adv-157 ads · 5%
- https://besque.co/products/besque-magic-body-oil-xl43 ads · 4%
- https://besque.co/pages/lp740 ads · 3%
- https://besque.co/pages/magic-body-oil-lp40 ads · 3%
- https://besque.co/products/besque-magic-body-oil-free-so30 ads · 3%
- https://besque.co/pages/lp428 ads · 2%
- https://besque.co/pages/glp-advertorial-123 ads · 2%
40 Plus & Fabulous new ads per month
- Oct 202683
- Sep 2026113
- Aug 2026258
- Jul 2026355
- Jun 2026151
- May 20262
- Apr 20262
- Mar 20264
- Jan 20266
- Dec 202522
- Nov 20251
- Oct 20253
40 Plus & Fabulous ads FAQ
- How many ads is 40 Plus & Fabulous running on Facebook and Instagram?
- As of Nov 2026, 40 Plus & Fabulous has 308 active ads and 1,150 ads in total in the Meta Ad Library.
- What kind of ads does 40 Plus & Fabulous run?
- 40 Plus & Fabulous's active ads are 85% image (989), 14% video (158), 1% carousel (13).
- Who does 40 Plus & Fabulous target with its ads?
- Based on the reach Meta reports for its ads, 40 Plus & Fabulous reaches mostly women aged 65+ in the United States.
- How often does 40 Plus & Fabulous launch new ads?
- 40 Plus & Fabulous has been advertising on Meta since Sep 2025. It launched 83 new ads in Oct 2026.
- What is 40 Plus & Fabulous's most used ad headline?
- "Visibly firmer, toned & glowing silky smooth skin" — used on 85 ads.
- Where do 40 Plus & Fabulous's ads send people?
- Most 40 Plus & Fabulous ads link to besque.co. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like 40 Plus & Fabulous?
- Brands with similar ads include Mystery Guides, Kasper Kubica, Easy Life Tips, QuoteGenie, Falconeri.
- What hooks does 40 Plus & Fabulous use in its ads?
- 40 Plus & Fabulous's most-seen ads open with lines like "When my husband said my arms felt SO much softer...", "I almost cried when my daughter said I looked younger than her friend's mom!!!", ""I know this is for firming skin but I found another use…".
- Where does this 40 Plus & Fabulous ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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