The AdAdvisor alternative for teams launching beyond Meta.

Questions, answered straight

What is the main difference between AdAdvisor Nova and AdManage?

Nova is AdAdvisor's AI media buyer for Meta, paired with Iris for images and Luna for video. It proposes or executes strategy, budget, creative and launch actions. AdManage gives a media team a dedicated bulk-launch workflow across 15 channels, with Google Sheets, API and MCP inputs. Choose around the work you need: an AI buyer running a Meta business, or repeatable production across your team's channel mix.

How much does AdAdvisor Nova cost?

The official pricing page checked on 29 October 2026 lists Nova at $199 per month per business, with up to five businesses before a custom discussion. A business means one brand or client with its own ad accounts, not simply one connected account. Each paid business gets 500 video credits and 200 image credits monthly. AdManage Essential is £199.99/month for one connected ad account and two seats; larger plans add account capacity. The currencies and billing units differ, so these are not exchange-rate-adjusted price rankings.

Is AdAdvisor free, or does Nova require a trial card?

AdAdvisor Free includes dashboards, its ads manager, the Creatives Hub, one business and 20 read/write MCP tool calls per month, with no card required. Nova is a separate paid offer with a seven-day trial, card required when the trial starts at the end of onboarding. Trial media allowances are 50 image and 250 video credits; the full 200 image and 500 video monthly allowances start with the first paid month. Free access does not include the autonomous Nova crew.

Does AdAdvisor Nova launch on Google, TikTok or Snapchat?

Nova launches on Meta today. Google, TikTok and Snap are on its roadmap. AdManage supports 15 launch channels, including Meta, TikTok, Google Ads and Snapchat, with available formats and actions varying by channel.

Can AdAdvisor create campaigns, or does it only recommend changes?

It can create campaigns. Its MCP page lists campaign, ad-set and ad creation, creative uploads and audience workflows. Nova also describes strategy, launches, budget changes and optimization, with an action log. Suggest mode queues changes for approval by default; users can opt into Autopilot with guardrails.

What is the difference between AdAdvisor MCP pricing and Nova pricing?

The MCP-only server has a free allowance of 20 read/write calls per month. Paid MCP-only plans list Starter at $19.99/month for 40 calls per day and up to three businesses, Pro at $49.99 for 100 daily calls and ten businesses, and Enterprise at $89.99 for 1,000 daily calls and twenty businesses. These plans do not include Nova's media-buying crew. Nova at $199/business/month includes unlimited MCP calls and MCP-only businesses under fair use. Reads and writes both count on metered MCP plans.

Does AdManage replace Nova's creative generation and Autopilot?

Treat those as separate requirements. Nova coordinates Iris and Luna around the Meta account, with media generation credits and optional autonomous decisions. AdManage's reason to enter the shortlist is its launch interface, channel coverage, spreadsheet and developer inputs, and Meta creative controls. Test any required AI or rule operation separately instead of assuming that moving the launch layer recreates Nova's agent behavior.

How should I move a launch workflow from AdAdvisor to AdManage?

Keep the existing campaigns running while you connect one account to AdManage. Bring approved assets, copy, naming, UTMs and account mappings. Prepare a small paused batch, inspect the result in Ads Manager, then test additional channels individually. Document Nova's instructions, approval thresholds and budget rules before changing them; a new launch workflow does not automatically migrate agent memory or autonomous decisions. Time any cancellation against the current billing period.