Fitness and wellness
Browse fitness and wellness advertisers on Facebook and Instagram, from activewear to training apps. Watch reach, ad counts and seasonal pushes.
Ranked by ads shipped in the last 30 days. Views and estimated spend are lifetime figures from public ad libraries.
Gymshark, Alo Yoga, WHOOP, Peloton and Calm are all buying attention in the same feed. This page shows the fitness and wellness brands with live Facebook and Instagram ads, ordered by the reach and output behind them.
Each brand is ranked by reach, by the number of distinct ads in market, and by momentum against its own baseline. Fitness advertising is heavily cyclical, so January, spring and back-to-gym windows show up here as sharp, short-lived climbs in ad volume.
The category is worth watching because it spans hardware, apparel, apps and supplements, all competing for the same intent. A wearable, a leggings brand and a meditation app will run against the same audience with completely different proof: data, aesthetics or a testimonial.
Open a brand to see its live creatives, the copy attached to each ad, and the landing page each one points at. Trial offers, subscription pricing and challenge mechanics are all visible, which makes this a practical place to pressure-test your own offer.
Activewear labels, gym chains, connected fitness hardware, wellness apps and sports nutrition brands that advertise consistently on Meta. The list is curated by hand rather than generated from every advertiser in the category.
Ads are pulled from the Meta ad library on a rolling basis and the page itself revalidates about once a minute, so a new January campaign shows up quickly.
It compares a brand's recent ad output against its own recent average. That surfaces brands ramping into a launch or a seasonal push instead of simply repeating the largest advertisers.
Many are live, and each ad shows its own status, so you can narrow to active ads when you only want what is in market today.