Fintech advertisers
All 20 Fintech brands we track run 1,189 ads in our library, worth 3.1B views and about $46.5M in estimated spend.
Ranked by ads shipped in the last 30 days. Views and estimated spend are lifetime figures from public ad libraries.
Revolut, Monzo, Klarna, Wise and Coinbase compete for the same feed every day. This page tracks the fintech brands with live Facebook and Instagram ads, ranked by the reach and output behind them.
The table ranks each brand by audience reach, by the number of distinct ads it has in market, and by momentum against its own recent baseline. In fintech, a sudden climb in ad count usually tracks a rate change, a new product tier or a market expansion.
Fintech creative is unusually constrained, which is exactly what makes it useful to study. Regulated claims, mandatory disclosures and a sceptical audience push these brands toward a small set of proven angles: fee comparisons, speed, security, and a very concrete number on screen.
Open any brand to see its live creatives, the primary text running with each ad, and the landing page it sends traffic to. Comparing how two neobanks phrase the same fee promise, or how a payments app onboards straight from the ad, takes a couple of clicks.
A curated set of neobanks, payment apps, money transfer services, investment platforms and buy-now-pay-later brands that advertise regularly on Meta. It is a selected list rather than every fintech advertiser.
Creatives are collected from the Meta ad library continuously and the page refreshes about once a minute, so campaigns that launched in the last day or two generally appear.
Momentum compares a brand's recent ad output with its own baseline, so a challenger scaling a campaign can rank above an incumbent running steady always-on activity.
Not directly. The Est. spend figure in the table is an estimate derived from view counts in publicly available ad library data, not a reported budget. Read it, and the reach, ad volume and momentum beside it, as a signal of how hard a brand is currently advertising.