See the install-day return
Compare AF D0 revenue and ROAS alongside your platform performance. D0 follows the install calendar day in UTC.
AppsFlyer × AdManage
Mobile attribution, beside your creative performance.
Build reports with AppsFlyer installs, CPI and install-day revenue alongside platform metrics. See the measurement context while you review creative performance.
Your measurement workflow
01
AppsFlyer
User acquisition cohorts · install dates
02
Workspace connection
Encrypted token · selected apps
03
Creative reports
Campaign, ad set and ad ID joins
D0 revenue · UTC install dates · USD source data
Today is partial. Cost refreshes daily.
Make attribution easier to read
Keep the right level of detail
Join AppsFlyer attribution by campaign, ad set or ad ID. Use platform metrics to rank and filter the report.
Understand every blank
Missing attribution and restricted IDs stay blank. USD source amounts convert to your report currency with fixed display rates.
Build your AppsFlyer report
- Connect AppsFlyer under Integrations → Data Providers.
- Open Reports and select an install-date range of up to 180 days. Choose Campaign ID, Ad set ID or Ad ID grouping.
- Add AppsFlyer metrics, then use a platform metric to sort and filter your view.
Know what the numbers mean
D0 revenue belongs to the install day. It is not lifetime revenue or revenue from all users active during the selected dates. AppsFlyer uses its own attribution rules, so its numbers can differ from the ad platform.
This connection reads user acquisition cohorts. Retargeting and SKAN aggregate data are outside this connector’s scope. API entitlement and identifier availability determine which values can be shown.
AppsFlyer integration questions
What do I need to connect AppsFlyer?
An app-owner AppsFlyer API V2 token, Cohort API entitlement and the IDs of your iOS or Android apps. An AppsFlyer admin retrieves the token. AdManage verifies reporting access before saving the encrypted connection to your workspace.
Which AppsFlyer metrics are available?
AF Installs, AF Spend, AF CPI, AF D0 Revenue and AF D0 ROAS. D0 revenue measures revenue on the install calendar day. These are user acquisition cohorts, rather than retargeting or SKAN aggregate reports.
How do dates and currency work?
The selected date range refers to install dates in UTC. AppsFlyer money is requested in USD. Manage shows USD; Reports converts amounts to the report currency using AdManage’s fixed display exchange rates. Today is partial, cost updates daily, and API results are cached for up to 15 minutes.
Why might an ad have no AppsFlyer data?
The app may have no attribution for that ID, the network may restrict identifiers, or the app may not be selected in the connection. Missing or restricted values remain blank. AppsFlyer cost is only available for campaigns with recorded installs.
Can I group, sort and filter by AppsFlyer metrics?
AppsFlyer metrics join to matching campaign, ad set or ad IDs. Other creative groupings remain blank. Sorting and filtering use platform metrics because AppsFlyer data is added after the platform query.