If you're searching for a Revealbot alternative, you're probably dealing with one of these frustrations: managing hundreds of ad variations manually is eating your time, spend-based pricing that scales with your budget feels unsustainable, or you need better bulk launching workflows that Revealbot just doesn't prioritize.
Revealbot doesn't technically exist anymore as a brand. In October 2024, the team rebranded to Bïrch, maintaining the same core automation capabilities while adding AI-powered features. But whether you're looking to replace the old Revealbot or escape Bïrch's spend-based pricing model, this guide will help you find the right tool for your ad operations workflow.
This guide breaks down the top alternatives based on what you actually need: bulk ad launching at scale, automation rules that protect your budget, or both. You'll also get a migration playbook so you can switch platforms without tanking your performance.
Why Are Teams Switching from Revealbot?
Revealbot built its reputation on powerful rule-based automation for paid social ads. You could set custom triggers to pause underperformers, scale winners, and manage budgets far beyond native platform tools. That was valuable in 2020 when algorithms weren't as sophisticated.
But the advertising landscape has shifted. Several factors are driving people away from Revealbot (now Bïrch) in 2026.
How Much Does Revealbot Actually Cost?
According to industry pricing documentation, their plans scale with your monthly ad spend. You pick a tier based on spend limits, but if you exceed that limit, you pay overage percentages on top of your base subscription.
Spend-based pricing with overages typically looks like this:
| Monthly Spend | Base Plan | Overage | Total Monthly Cost |
|---|---|---|---|
| $35,000 | $249 (Pro, 30k limit) | 5k × 0.83% = 41.50 | $290.50 |
| $120,000 | $499 (Pro, 100k limit) | 20k × 0.67% = 134 | $633 |
| $250,000 | $799 (Pro, 200k limit) | 50k × 0.5% = 250 | $1,049 |
| $600,000 | $1,799 (Pro, 500k limit) | 100k × 0.4% = 400 | $2,199 |
Your tooling cost grows as your budget scales. Some teams accept that trade-off. But others would rather pay a flat monthly fee that doesn't penalize growth.
Is Revealbot Good for Bulk Ad Launching?
Revealbot focuses on post-launch automation, not ad creation. It does offer bulk launching features, but they're secondary to its rules engine. Teams whose primary bottleneck is launching hundreds of variations quickly often find the interface dated and less efficient than specialized bulk upload tools.
If you're spending more time trying to launch ads than actually optimizing them, you're using the wrong tool.
Do You Still Need Complex Automation Rules?
Meta's automated features like Advantage+ campaigns and algorithmic budget optimization have improved dramatically. The value of micromanaging every campaign with dozens of custom rules has diminished.
Don't get me wrong: automation rules still matter for spend protection and scaling guardrails. But setting up 50 complex rules to nudge performance isn't as impactful as it was three years ago. That time might be better spent on creative testing.
Is Revealbot Worth the Complexity?
Revealbot is powerful, which means it's also complicated. Setting up sophisticated rules requires technical expertise and ongoing maintenance. Smaller teams often discover they're paying for features they don't fully use.
And if you're not using most of the automation features? You're essentially paying hundreds per month for a glorified bulk uploader that could be replaced with simpler, cheaper tools.
What Features Does Revealbot Actually Offer?
Based on industry documentation and help centers, Revealbot (now Bïrch) typically gets used for these core functions:
1. Automation rules
If/then logic that pauses ads, adjusts budgets, or sends alerts based on performance triggers. Rule schedulers support frequencies from 15 minutes to 72 hours, giving you tighter control than native platform rules.
2. Bulk ad creation workflows
Creating large numbers of ad variations quickly, though this isn't Bïrch's primary focus compared to dedicated bulk launchers.
3. Analytics and reporting
Creative-level performance views, scheduled reports, and cross-platform dashboards that aggregate data from multiple ad accounts.
4. Tracking enhancements
Bïrch now markets server-side tracking capabilities to improve attribution accuracy beyond native pixel tracking.
How to Choose a Revealbot Alternative for Your Workflow
Here's a simple decision tree based on what's actually slowing you down:
| Your Problem | What You Need | Best Fit |
|---|---|---|
| "We need to launch 100 to 10,000 ads per month without losing our minds." | A launch and standardization system with templates, bulk creation, naming conventions, and UTM enforcement. | AdManage |
| "We need automation rules across many campaigns to pause losers, scale winners, and prevent budget overruns." | A rules engine with guardrails, detailed logs, and cross-platform support. | AdManage (combines rules with bulk launching) or consider platforms with tighter rule frequencies if you're willing to pay spend-based pricing. |
| "We just need basic automation and don't want to pay for another SaaS tool." |
Best Revealbot Alternatives in 2026
1. AdManage: Best for High-Volume Bulk Ad Launching
AdManage is our platform built specifically for launching massive volumes of ads on Meta and TikTok with speed and structural consistency. We take the opposite approach from Revealbot: instead of focusing primarily on post-launch automation, we eliminate the manual bottlenecks in ad creation itself.
What we built:
→ Comprehensive bulk upload workflow
Launch thousands of ads in a single session while maintaining quality and structure. We've built features specifically to prevent the chaos that comes with high-volume testing.
→ Enforced naming conventions and UTM templates
Every ad follows your naming schema automatically. No more inconsistent campaign names, missing UTMs, or broken tracking parameters that make reporting impossible.
→ Social proof preservation
Built-in support for launching ads using existing Facebook Post IDs. When you find a winner and want to scale it, the likes and comments carry over instead of starting from zero engagement. Learn more about preserving social proof when scaling.
→ Auto-group creatives by aspect ratio
We automatically match your creatives to the right placements based on dimensions using our auto-grouping feature. This prevents the disaster of square videos appearing in Stories placements or horizontal videos getting cropped on mobile feeds.
→ Multi-platform support
Launch to both Meta and TikTok from one interface. Manage creative testing across both platforms without switching tools or rebuilding workflows. Compare Facebook Ads vs TikTok Ads performance.
→ Rules engine included
Pause ads with low ROAS, scale winners automatically, set budget cap alerts, trigger CPA notifications, and build custom rule conditions. We've included the automation features you actually use from Revealbot without charging you based on ad spend.
→ Bulk editing
Change status, budgets, or settings across hundreds of ads simultaneously. What would take 30 minutes in native Ads Manager takes 60 seconds in AdManage.
→ Creative analytics dashboards
See your top performers instantly with exports, filters, and performance breakdowns. Figure out which creative patterns are working before your competitors do.
→ Integrations that match your workflow
Connect Google Drive, Dropbox, or Frame.io. Upload assets directly from your creative collaboration stack without downloading and re-uploading files.
Proof of Scale
Our public status page shows real-time activity from the last 30 days. As of January 2026:
- 944,539 ads launched
- 119,947 ad batches
- 110,200 hours saved
These numbers update daily, so you can see current volume at any time. This isn't marketing copy. It's actual usage from media buyers launching production ads.
Our Pricing Model
We operate on flat monthly pricing with no ad spend percentage:
| Plan | Cost | Ad Accounts | Everything Else |
|---|---|---|---|
| In-house | £499/month (~$630) | Up to 3 | Unlimited launches, users, spend |
| Agency | £999/month (~$1,260) | Unlimited | Unlimited launches, users, spend |
We intentionally don't take a cut of your ad spend. Your tooling cost stays fixed whether you spend 50k or 500k per month. The base price is higher than entry-level tools, but for teams running significant volume, it typically pays for itself within the first month just from time saved.
Plus, we offer a 30-day risk-free refund policy, so you can test the full platform without commitment.
What We Don't Do
We're not an all-in-one optimization platform with AI bid management and algorithmic budget allocation. We assume you'll let Meta's and TikTok's native algorithms handle most optimization while you focus on creative testing throughput.
Our pricing means we're aimed at mid to large teams launching significant volume. If you're spending just a few thousand per month on ads and only launching 20-30 variations total, we're probably overkill.
Who Should Use AdManage
You're a perfect fit if your bottleneck is throughput. Creative-focused performance marketing teams, agencies managing multiple markets, or any advertiser doing high-volume creative testing will see immediate ROI.
Can AdManage Replace Revealbot Completely?
| Use Case | AdManage Fit |
|---|---|
| Used Revealbot/Bïrch mostly for bulk ad creation and structured launches | AdManage is a straight replacement (and typically a better fit if your volume is massive). |
| Used Revealbot/Bïrch for cross-platform automation across Meta, Google, Snapchat, and TikTok | We're strongest on Meta and TikTok. We don't currently support Google or Snapchat ads. Compare Google Ads vs Facebook Ads to understand platform differences. |
| Relied on 15-minute rule frequency | Verify our rule scheduling meets your needs during your trial period. Most teams find our automation cadence sufficient, but high-frequency traders or massive spenders with aggressive scaling rules should confirm during evaluation. |
2. Ads Uploader: Budget-Friendly Bulk Upload (Meta Only)
Ads Uploader launched in 2025 as a lightweight, specialized bulk uploader focused exclusively on Meta (Facebook and Instagram). It's designed for teams that need speed and simplicity without enterprise features.
Key strengths:
| Feature | Details |
|---|---|
| Flat pricing at $59/month | Unlimited ad uploads across unlimited ad accounts. No spend-based fees, no hidden costs. For budget-conscious teams, this is hard to beat. |
| Auto-generates all ad variants | Input your headlines, primary text, and descriptions. Ads Uploader creates every possible combination automatically, saving hours of manual duplication. |
| Smart conveniences | Automatically match video thumbnails, link media files across different aspect ratios, and maintain consistency without manual configuration. |
| Clean UI | Most users are launching ads within 15 minutes of signing up. No extensive onboarding, no complicated setup flows. |
| Post ID duplication | When you find a winning ad and want to scale it, duplicate with the original Post ID so likes and comments carry over. This is critical for maintaining engagement velocity. |
| Free trial and free tier | Try 15 uploads free before committing to the paid plan. Test the workflow risk-free. |
Limitations:
| Limitation | Impact |
|---|---|
| Meta only | No TikTok, Google, Snapchat, or other platforms. If you need multi-platform support, this isn't your tool. |
| No automation rules | Ads Uploader is purely a bulk launcher. No AI optimization, no automated pausing, no rules engine. |
| Limited collaboration features | No team permission management, no approval workflows, no audit logs. |
Who should use it:
Budget-conscious advertisers and small teams who primarily need faster ad creation on Meta. Freelancers or small agencies with clients exclusively on Facebook and Instagram. If you were only using Revealbot for bulk launching with Post IDs, Ads Uploader replaces that functionality at a much lower price.
3. Enterprise Ad Management Platforms: AI Optimization Suites
AI-driven ads platforms provide comprehensive suites for Facebook and Google Ads. They include automated launching, "AI marketer" features that give optimization recommendations, audience insights, and creative analysis tools.
Key strengths:
- Automation after ads are live: AI-based audience segmentation, automated budget and bid adjustments, and performance analysis identifying which ads to pause or scale.
- Cross-platform reporting: Aggregate data from Facebook, Instagram, Google, and Shopify into unified dashboards.
- Ad Creative Studio with AI generation: Generate variations of ads automatically using AI to test different copy, images, and formats.
- Bulk ad creation capabilities: Launch multiple ads quickly, though this is one feature among many rather than the core focus.
Pricing:
Subscription that scales with your ad spend:
- Basic plans start around $69/month for low spend levels
- Can go up to $1,799/month for very high spenders
- Typically charges 2-4% of ad spend on higher tiers
- Example: $100k/month spend might cost a few thousand per month
- Free trial (usually 7 days)
Limitations:
- Learning curve: Many features can feel overwhelming. Expect to invest time reviewing AI suggestions and configuring settings.
- Cost scales with spend: Just like Revealbot, your tooling cost increases as your ad budget grows.
- Bulk launching isn't as streamlined: It's a feature within a larger platform, not a dedicated bulk upload workflow like AdManage or Ads Uploader.
Who should use it:
Data-driven marketers and agencies who want to lean into AI for campaign optimization. Popular with e-commerce advertisers managing large budgets who want an all-in-one tool covering analytics, creative insights, and launching.
Modern alternatives to Revealbot that emphasize AI over manual rules. If you want algorithmic optimization and creative analysis in one platform, these are solid. But you'll pay for the sophistication, especially at scale.
4. User-Friendly Tools for Small Teams
Budget-friendly Facebook Ads management tools simplify campaign creation for average users and are considered beginner-friendly alternatives to native Ads Manager.
Key features:
| Feature | Benefit |
|---|---|
| Ease of use | Intuitive interface with wizard-like flows and helpful tips throughout the ad creation process. |
| A/B testing capabilities | Simple to input variations and auto-generate all combinations for testing. |
| Educational content | Accessible support community and learning resources for new advertisers. |
Pricing:
- Starter: **49/month** (previously had ~1k/month ad spend limit)
- Plus: $99/month (allows unlimited spend)
- Higher tiers (~$249) for enterprise with more users and assets
- 14-day free trial typically available
Limitations:
| Limitation | Impact |
|---|---|
| Not built for massive scale | Development has slowed in some cases. Interface is simpler but less powerful than dedicated bulk launchers. |
| No robust automation | Limited rule capabilities compared to Revealbot or AdManage. |
| Primarily Facebook/Instagram | Basic Google Ads support, but not a true multi-platform tool. |
Who should use it:
Small businesses, freelancers, or new ad managers who want a safer "training wheels" environment. Small agencies with local business clients spending in the low thousands per month.
Not for power users who want deep automation. It's for users who found Revealbot too advanced or expensive. Offers a more accessible, beginner-friendly alternative at a modest price point.
5. Enterprise Automation Suites (For Big Spenders)
Enterprise-grade ads management and creative automation platforms target major brands and agencies with huge budgets.
Key strengths:
- Breadth and depth: Multi-platform campaign management (Meta, TikTok, Snapchat, Pinterest, etc.), dynamic creative templating, and advanced testing frameworks.
- Workflow collaboration: Tools for large teams including user roles, approval workflows, and audit logs.
- Advanced testing: Holdout tests, multi-cell experiments, and sophisticated measurement capabilities.
- Early platform access: As official Marketing Partners, these platforms often get early access to new features and beta programs.
- Customizable reporting: Fully flexible dashboards and reports tailored to enterprise needs.
Pricing:
Expensive. Typically charges 2-4% of ad spend with significant minimums. Example: 100k/month spend might cost 2k-$4k per month. Often requires annual contracts. Expect enterprise-level pricing (tens of thousands per year).
Limitations:
- Overkill for most: Requires a team that can use advanced capabilities. Not a quick self-serve signup.
- Enterprise software complexity: Requires onboarding and training. Significant learning curve.
Who should use it:
Large enterprises and agencies with six to seven-figure monthly ad spend. Big e-commerce or travel companies needing to automate catalog or feed-based ads across many products and audiences.
Beyond typical Revealbot user's needs. If you need integrated creative automation at massive scale or require an enterprise vendor for compliance reasons, these lead the category. For most readers, it's too large-scale and costly.
Other Noteworthy Alternatives
Kitchn.io:
Bulk ad launching and workflow tool supporting Meta and TikTok. Deep integrations to Google Drive and Dropbox, creative workflow automation, team collaboration features, and Frame.io integration. Pricing uses monthly upload caps (€199/month for 250 ads, €499 for 900 ads), which can be limiting if you scale up quickly.
Marpipe:
Specialized for multivariate creative testing. Generates and launches hundreds of ad variations automatically, geared toward systematic creative experiments. Starts around $1,500/month. Good for teams obsessed with creative testing methodology.
HubSpot Ads:
If you're a lead generation marketer already using HubSpot, you can manage Facebook and Google ads inside the HubSpot interface. Ties ad campaigns directly to your CRM. Pricing tied to Marketing Hub tiers (~$800+/month plans).
Native Platform Tools:
Meta's free automation rules, TikTok's automated rules, and Google Ads automated rules cost nothing extra but are less user-friendly and lack cross-platform unification.
How to Migrate from Revealbot Without Breaking Performance
Switching tools is easy. Switching safely is the hard part.
Step 1: Inventory What Revealbot Is Actually Doing
Make a comprehensive list of:
- Every active rule (including "notify only" rules that don't take actions)
- Rule schedules (how often they run: 15 minutes, 1 hour, daily, etc.)
- What level they apply to (campaign / ad set / ad)
- What data window they use (last 1 day vs last 3 days vs last 7 days)
- What action they take (pause, increase budget, decrease budget, change bid, send notification)
Rule systems support scheduling from 15 minutes to 72 hours. If you're running tight automation cadences, document that requirement before evaluating alternatives.
Step 2: Classify Rules into 4 Buckets
① Spend protection rules
Budget caps, "pause if no conversions after spending $X", CPA kill switches, ROAS floor triggers.
② Scaling rules
Increase budgets when ROAS or CPA hits favorable thresholds.
③ Hygiene rules
Auto-tagging, pausing stale campaigns, alerting on missing UTMs or broken tracking.
④ Insight delivery rules
Scheduled reports, Slack/email notifications, daily digests.
Step 3: Rebuild with "Safe Mode" First
For the first 7-14 days after migration, run rules as:
- Notify-only (send alerts without taking actions), or
- Actions capped by hard guardrails (max budget increase per day, max number of actions per rule run)
Watch them behave in the wild before turning on full automation. You'll catch configuration errors and unexpected edge cases without nuking performance.
Step 4: Add Guardrails to Every Automation Rule
Every automation system needs limits. Here are the ones that prevent catastrophic spend:
→ Max budget increase per day
Example: No more than +20% daily increases, even if ROAS is stellar. This prevents runaway scaling into audience saturation.
→ Max number of actions per rule run
Example: Change maximum 10 objects per run. Prevents a single misconfigured rule from pausing your entire account.
→ Don't scale during learning phase
Require minimum spend or conversions before scaling rules activate. Meta needs data to optimize; premature scaling breaks the learning process.
→ Statistical minimums
Require "at least 20 conversions" or "at least 3,000 impressions" before rules trigger. Small sample sizes produce false signals.
→ Separate test campaigns from scale campaigns
Use naming conventions to distinguish between "testing" and "scaling" stages. Apply different rule sets to each.
Step 5: Fix Naming and UTMs Before You Automate
AdManage positions heavily on standardization at scale: bulk launch with templates, enforced naming, and clean exports. If you don't already have a naming system, set one up before you port automation rules. Otherwise you'll build automation on top of chaos, and reporting will be impossible.
Copy-Paste Automation Rules Library
Below are battle-tested rule patterns adapted from AdManage's automation guides. Adjust thresholds to match your unit economics.
Spend Protection Rules (Most Critical)
1. "No conversion kill switch" (ad set level)
- Trigger: Spend > $X and conversions = 0 (lookback 3 days)
- Action: Pause ad set
- Guardrail: Only if impressions > Y (avoid triggering on tiny sample sizes)
2. "CPA ceiling" (ad level)
- Trigger: CPA > target × 1.5 for 3 consecutive days AND conversions ≥ minimum conversions
- Action: Pause ad
- Guardrail: Exclude first 24-48 hours of new ads (learning phase)
3. "Budget cap protection" (campaign level)
- Trigger: Daily spend > cap
- Action: Pause campaign + send alert
- Why it matters: Prevents runaway spend from scaling rules or platform bugs
4. "ROAS floor" (ad level)
- Trigger: ROAS < floor for 3 consecutive days
- Action: Pause ad
- Example: If your target ROAS is 3x, pause ads below 2x for 3+ days
5. "Fatigue alert" (ad level)
- Trigger: Frequency > X AND CTR drops Y% vs prior 7-day window
- Action: Send notification (don't auto-pause unless you're confident)
- Why notify instead of pausing: Fatigue signals can be temporary; review before killing. Learn more about Facebook ads creative fatigue.
Scaling Rules (Use Cautiously)
6. "Scale winners slowly" (ad set level)
- Trigger: ROAS > target AND spend > $X
- Action: Increase budget 10-20%
- Example: ROAS > 3x AND spend > $100 → increase budget 20%
7. "Scale only if stable" (ad set level)
- Trigger: ROAS > target for 3 consecutive days AND CPA < target AND refund rate < threshold
- Action: Increase budget 10%
- Guardrail: Max +20% per day (prevents over-scaling into saturation)
8. "Restart paused winner" (ad level)
- Trigger: Previously high-ROAS ad is paused AND current top ads show fatigue signals
- Action: Re-enable at low budget + send alert
- Use sparingly: Easy to spam the learning phase; best for clear seasonal winners
9. "Dayparting scheduler" (campaign or ad set level)
- Trigger: Day/time matches your profitable window
- Action: Enable campaign
- Else: Pause campaign
- Why it works: If your product converts better at specific times (weekends, evenings), automated scheduling prevents wasted spend
Hygiene and Reporting Rules
10. "Launch as paused + QA checklist" (launch workflow)
- Best practice: Always launch new tests paused
- Why: Forces manual preview/QA before enabling
- AdManage workflow: Bulk launch paused, bulk preview, bulk enable after review
11. "Missing UTM alert" (ad level)
- Trigger: Destination URL does not contain utm_source or utm_campaign
- Action: Send alert + optionally pause
- Why it matters: Broken tracking parameters make attribution impossible
12. "Daily change log digest" (account level)
- Action: Email or Slack daily summary of budgets changed, ads paused/enabled, and anomalies detected
- Why it matters: Keeps the team aligned on what automation did overnight
Platform-Native Automation (Free Options)
Meta Automated Rules
Meta's help center describes automated rules that "automatically check" campaigns, ad sets, or ads and then "update or notify" you based on conditions you set.
Who this is best for:
- Under ~50-100 active campaigns
- Need basic guardrails (pause losers, budget caps, notifications)
- Don't need cross-account governance or detailed historical logs
Limitations:
- Less sophisticated than third-party platforms
- No advanced scheduling (you get basic frequency options)
- Reporting on rule actions is limited
- Managing hundreds of rules across multiple accounts becomes unwieldy
TikTok Automated Rules
TikTok's documentation (last updated November 2025) explicitly describes automated rules to monitor and adjust campaigns, ad groups, and ads, including email notifications and scheduling.
Key limitations TikTok lists:
- Not supported for certain ad types (reservation ads, promote ads, TikTok Shop seller center campaigns)
- Scope limitation: If your account exceeds 500 items in a category, only the 500 most recently created are included in rule scope
- Time lag: Shortest operation interval is 30 minutes for a specific rule (lag can cause thresholds to be exceeded before next check)
That 500-item scope limit and 30-minute lag are critical constraints if you're running massive volume on TikTok. Learn more about TikTok Ads Manager.
Google Ads Automated Rules
Google Ads help documentation covers automated rules for changing ad status, budgets, bids, and triggering email notifications.
Limitations:
- Basic compared to dedicated platforms
- Managing complex rule logic across many campaigns is cumbersome
- No unified view across multiple platforms
When native rules make sense:
If your automation needs are simple (basic spend protection, pause underperformers) and you don't want to pay for another tool, native rules work. But as your volume and complexity grow, you'll hit their limits quickly.
What to Look for in Any Revealbot Alternative
When evaluating Revealbot alternatives, focus on these dimensions:
| Criterion | Why It Matters |
|---|---|
| Bulk Ad Launching Capability | Can it create and launch large numbers of ads efficiently? Does it support multiple platforms? How streamlined is the workflow? See how to create multiple ads on Facebook. |
| Automation and Optimization | Rule-based or AI-driven? How sophisticated are the triggers and actions? What's the minimum rule frequency? |
| Pricing Model | Flat monthly fees vs spend-based tiers vs per-account pricing. Calculate what it actually costs at your spend levels (including overages). |
| Supported Channels | Meta, TikTok, Google, Snapchat, Pinterest coverage. Does it support all the platforms where you advertise? |
| Social Proof Preservation | Does it support Post ID reuse for keeping likes and comments when scaling winners? |
| Ease of Use vs Advanced Features | Simple and intuitive vs feature-rich and complex. What learning curve can your team handle? |
What Makes This Decision Actually Valuable
Most "Revealbot alternative" articles do one of two lazy things:
- Dump a feature table with checkmarks
- Argue about list price without explaining workflow costs
What makes this decision genuinely valuable:
Real pricing math
We showed you what spend-based pricing actually costs with overages, not just the base tier price. We explained AdManage's flat fee model and when it makes financial sense.
Migration mechanics
We gave you a step-by-step playbook to port rules safely without tanking performance. You can't find this in vendor comparison charts.
Rule guardrails
We explained how to prevent automation from nuking your account. Most guides skip this entirely.
Workflow throughput
We focused on how to scale creative testing without creating reporting chaos. This is where real operational leverage lives.
Platform-native constraints
Details like TikTok's 500-object scope limit and 30-minute rule lag are the kinds of gotchas people miss until they're already committed to a platform.
Why We Built AdManage Differently
We saw teams drowning in manual ad launching workflows while paying thousands per month for automation platforms focused on post-launch optimization. The bottleneck had shifted: algorithms got better at optimization, but teams still spent hours creating and launching variations.
So we built AdManage as a bulk launching system first with automation rules included. Instead of selling you a rules engine and tacking on bulk upload as an afterthought, we made structured, high-volume launching the core product.
In practice, that means:
→ Templates and reusable structures
Build ad templates once, reuse them across campaigns, markets, and formats. Stop manually configuring every variation.
→ Naming enforcement
No more "campaign_final_v2_FINAL_real" chaos. Define your naming schema, and we enforce it automatically.
→ UTM consistency
Set UTM rules per account. Every ad gets the right tracking parameters without manual input.
→ Post ID preservation at scale
When you find winners, scale them with existing Post IDs to keep social proof. Do this for hundreds of ads simultaneously, not one at a time.
→ Rules that protect your budget
Pause low-ROAS ads, cap spend, alert on CPA spikes. We included the automation features you actually use without charging based on ad spend.
→ Flat pricing that doesn't penalize growth
Our pricing stays fixed whether you spend 50k or 500k per month. Your tooling cost is predictable.
→ Public proof of volume
Check our status page any time to see real activity: 944,539 ads launched in the last 30 days (as of January 2026). This isn't a case study or testimonial. It's live usage data.
Frequently Asked Questions
Is Revealbot still around?
The product continues, but the brand changed. Industry sources published rebrand announcements in October 2024 stating "Revealbot is now Bïrch" and clarifying it's the same team and core platform with added features.
What's the cheapest Revealbot alternative?
Native automated rules inside Meta, TikTok, and Google Ads are free. For paid tools, budget-friendly bulk uploaders at $59/month are the most affordable if you only need Meta bulk launching.
Why do people leave Revealbot/Bïrch?
Usually one of these reasons:
- Don't want spend-based pricing with overages that scale their tooling cost with budget growth
- Need a workflow more focused on bulk launch throughput rather than post-launch automation
- Want a flat-fee tool they can standardize across teams without cost surprises
Do rule systems really run every 15 minutes?
According to industry help centers, rule schedules can vary "from 15 minutes to 72 hours." So yes, 15-minute frequency is possible, which is tighter than most native platform rules.
What's the catch with TikTok automated rules?
TikTok's documentation highlights practical constraints:
- 500-item scope limit in some cases (if you exceed 500 items in a category, only the 500 most recently created are included)
- Shortest operation interval of 30 minutes (time lag between checks can cause thresholds to be exceeded before the next rule run)
Does AdManage charge a percentage of ad spend?
No. Our pricing page explicitly positions "no % of ad spend pricing" with fixed monthly plans: £499 for in-house teams (up to 3 ad accounts) and £999 for agencies (unlimited ad accounts). Your cost stays the same regardless of how much you spend on ads.
Can I use AdManage if I'm currently on Revealbot/Bïrch?
Absolutely. Many teams migrate from spend-based platforms to AdManage when they realize bulk launching is their actual bottleneck. We offer a 30-day risk-free trial, so you can test the full platform, run your workflows side-by-side, and switch when you're confident.
What if I need automation rules across Google Ads, not just Meta and TikTok?
AdManage currently focuses on Meta and TikTok. If you need cross-platform automation including Google, Snapchat, and Pinterest, consider platforms with broader support or enterprise-level solutions.
How long does migration from Revealbot to AdManage take?
Most teams complete migration in 1-2 weeks:
- Week 1: Inventory existing rules, set up AdManage account, configure naming conventions and templates, launch first test batch
- Week 2: Rebuild critical automation rules, run both systems in parallel, validate reporting, full switchover
Use the migration playbook earlier in this guide to ensure you don't miss any rules during the transition.
Bottom Line: Which Alternative Is Right for You?
If Revealbot (now Bïrch) was your automation brain and bulk-launch engine, your best alternative depends on which pain hurts most:
Your bottleneck is creative throughput, structured launches, and automation on top:
AdManage is built for exactly this at a flat monthly fee. Our public status page shows high-volume usage proving the system works at scale. Start your trial and see the difference in your first week.
Your bottleneck is cross-platform automation across Meta, Google, Snapchat, and TikTok, and you want mature rules with 15-minute scheduling:
Platforms with broad platform support and established rule engines remain options. Consider your need for AI optimization features when choosing.
You just need basic guardrails and don't want to pay for another SaaS tool:
Use native rules on Meta, TikTok, or Google Ads and spend the saved budget on creative production or media buying talent.
Get started with AdManage and launch your first 1,000 ads this week.