Best Time to Post Reels on Instagram (2025 Guide)
Discover the best time to post reels on Instagram with research-backed data. Learn optimal posting days, times, and audience targeting strategies.

The breakdown of all 36 rules we have in lpace
_btLP, _ijCA) before format detectionmain, test, prod, beta, demo, live, sale250905-6, _250905_3)_4x5, _9x16 (before extension)(4X5), (9X16)_4x5_ZKce, _9x16_ntv1feed, story, or stories keywords with separators/spacesthebest_feed.png and thebest_stories.png togetherinsta or facebook prefixInsta content 1_9x16, Insta content 1_4x5 as content-1preview URL, fallback to url, fallback to name_index11, 1x1, sq, g → square916, 9x16, vt, story, s → vertical169, 16x9 → landscape45, 4x5, fi, feed, infeed → portrait1080x1080 → square1080x1920 → vertical1080x1350 → portrait1080x1440 → portrait (3:4 ratio)1920x1080 → landscape1200x628 → landscape628x1200 → vertical1350x1080 → landscapeNxN format):ratio ≈ 1 (0.9 to 1.1)ratio ≤ 0.7 (e.g., 9:16 = 0.56)0.7 < ratio < 0.9 (e.g., 4:5 = 0.8)ratio ≥ 1.5 (e.g., 16:9 = 1.77)1.1 ≤ ratio < 1.5 (e.g., 4:3 = 1.33)N_N, N:N, N-N to NxNportrait, vertical, square, landscapepng, jpg, jpeg, gif, webp, heic, heif, svg, bmp, tiffmov, mp4, m4v, avi, mkv, webm, flv, wmv, mpeg, mpg'image', 'video', or 'unknown' based on file extensionsquare, vertical, portrait, landscape