Complete Guide to Facebook Ads Dashboard (2025)

You're probably checking it first thing every morning. That familiar interface showing your campaign spend, your conversion numbers, and (hopefully) a graph trending in the right direction. The Facebook Ads Dashboard is where performance marketers live and breathe.

Most advertisers only scratch the surface of what Meta Ads Manager can actually do. They check a few basic metrics, maybe adjust a budget, and call it a day. The dashboard has dozens of features, breakdowns, and insights that could fundamentally change how campaigns perform.

This is a practical guide to actually using the Facebook Ads Dashboard like a pro in 2025. We'll cover what matters, what doesn't, and when specialized tools like AdManage make sense for teams launching hundreds (or thousands) of ad variations with Facebook ads automation.

What Is a Facebook Ads Dashboard and How Does It Work?

The Facebook Ads Dashboard is the interface within Meta Ads Manager where you control everything about your Facebook and Instagram advertising. Think of it as your campaign command center. According to Meta, this is where advertisers of any experience level manage their entire ad operation, from creation to performance tracking.

It's not just a reporting tool. It's where you build campaigns, choose targeting, set budgets, monitor real-time performance, and make optimization decisions. Every impression, click, and conversion flows through this dashboard.

In 2025, the Facebook Ads Dashboard is fully integrated into Meta Business Suite (the broader business management platform). When you log into business.facebook.com, you'll find Ads Manager as part of the menu. The Business Suite's "Home" screen also gives you a dashboard overview of recent ad performance, and you can customize it with widgets showing your key metrics.

What makes it powerful?

It consolidates everything in one place. High-level campaign metrics, granular ad-level data, audience demographics, placement breakdowns, and conversion tracking all live here. You don't need to jump between tools to understand what's working.

But with power comes complexity. The dashboard can show you 100+ different metrics. Most of them don't matter for your specific goals. The trick is knowing which numbers actually drive decisions.

How to Access Facebook Ads Manager Dashboard

Access is straightforward. You can log into business.facebook.com (Meta Business Suite) or go directly to adsmanager.facebook.com. You'll need a Facebook Business Manager account (free to create with a personal Facebook login) and at least one connected Facebook Page with proper access permissions.

Mobile access matters too. Meta provides an Ads Manager mobile app for iOS and Android. If you're the type who checks campaign performance before your morning coffee, the mobile app is solid. Not as feature-rich as desktop, but enough to catch issues early.

Facebook Ads Dashboard Layout and Navigation

When you open Ads Manager, you typically land on either the Account Overview or the Campaigns view.

Account Overview is your dashboard-style summary. You'll see charts of spend and results over time, plus key aggregate stats like reach, impressions, link clicks, and conversions. This view highlights active campaign trends at a glance. You can customize the date range and download charts if needed.

Campaigns / Ad Sets / Ads Tabs is where the real work happens. This is a table view organized by three tabs:

• Campaigns tab: Lists all campaigns with columns of metrics

• Ad Sets tab: Click into a campaign to see its ad sets

• Ads tab: Select an ad set to view individual ads and their performance

You can drill down from broad to specific, or use the tabs to jump between levels. The Campaigns tab gives you the forest view. The Ads tab shows individual trees.

How to Navigate Facebook Ads Manager

Sidebar menu: Gives you links to Ads Reporting, Automated Rules, Audiences, and other tools. You can switch ad accounts (if you manage multiple) from a dropdown at the top.

Search and filters: Quickly find campaigns by name, delivery status, or objective. You can filter to show only Active campaigns, or campaigns with a specific goal. This is essential when you're managing dozens of campaigns simultaneously.

Date range and Breakdown: At the top-right, you control the date range (today, last 7 days, this month, custom range). The Breakdown menu is incredibly powerful. It lets you segment results by audience age, gender, placement (Facebook feed vs. Instagram Stories), device, time of day, and more.

Columns and metrics: The dashboard table can display dozens of metrics. By default, you might see "Performance" columns (Results, Reach, Impressions, Cost Per Result, Amount Spent). But you can customize this completely.

Click the Columns button and choose from preset views (Performance, Audience, Video Engagement, Websites) or create Custom Columns. If you're optimizing for sales, add "Purchases", "Cost per Purchase", and "Return on Ad Spend (ROAS)". If you're focused on engagement, add Reactions, Comments, and Shares.

You can save custom column sets for reuse. The dashboard becomes whatever you need it to be. Just show me the metrics that matter.

Pro tip: Start with the overview to spot trends or issues. Then dive into specific campaigns for details. If the overview shows a conversion spike yesterday, filter to that date and break down by ad or audience to find the cause.

What Facebook Ads Dashboard Metrics Actually Matter?

Only a handful of metrics drive real decisions. Let's focus on what actually matters. For a detailed framework on testing systematically, see our Facebook ad creative testing framework.

What Do Impressions, Reach, and Frequency Mean in Facebook Ads?

Impressions are total times your ads were shown. Reach is unique users who saw them. These show visibility.

High impressions with low reach? Same people seeing your ads repeatedly. This brings us to Frequency, the average times each person sees your ad. Frequency matters more than most advertisers realize. Research shows that when frequency climbs above 8-9, you risk audience fatigue. People get annoyed. Performance drops. Costs rise.

But frequency that's too low (1-2) means people aren't seeing your message enough to remember it. Aim for the 3-7 range, depending on campaign length. Balance memorability with avoiding overexposure.

How to Interpret Facebook Ads Click-Through Rate (CTR)

Clicks measure how many times people interacted by clicking your ad. CTR is the percentage of impressions that resulted in a click.

If an ad had 1,000 impressions and 50 clicks, CTR is 5%. Simple math, big implications.

CTR is your ad's report card for relevance. Low CTR means your creative or targeting is off. Maybe the image doesn't grab attention. Maybe you're showing the ad to the wrong people. High CTR means your message resonates.

What's a "good" CTR? It varies by industry and objective, but generally:

Context matters. A 0.5% CTR on cold traffic for a high-ticket B2B product might be excellent. A 0.5% CTR on warm retargeting for an e-commerce brand is probably terrible.

How to Track Facebook Ads Conversions and Results

This is what you're actually here for. Depending on your campaign objective, a "Result" could be a purchase, a lead form submission, an app install, a video view, or whatever you optimized for.

The dashboard shows the number of results and Cost per Result (average spent per conversion). If you're tracking online sales with the Meta Pixel, you'll also see Conversion Value and Return on Ad Spend (ROAS).

Critical point: These numbers only populate if you've set up proper tracking. Install the Meta Pixel on your website, configure conversion events, and implement the Conversions API for accuracy. Without this foundation, you're flying blind. Once tracking is solid, monitor these metrics religiously. If Campaign A's cost per purchase is 50 and Campaign B's is 25, that's a clear signal. Shift budget to Campaign B. Scale what works.

What Are CPM and CPC in Facebook Ads?

CPM (cost per 1,000 impressions) tells you how expensive it is to show ads to your audience. CPC (cost per click) tells you average cost per click. Understanding Facebook ad costs helps you budget effectively and identify optimization opportunities.

CPM is influenced by targeting and auction dynamics. High CPM means you're paying more to reach people (possibly due to competition or narrow targeting). During Q4 holiday season, CPMs typically spike 50-100% as advertisers fight for attention.

CPC combines CPM and CTR effects. Even with high CPM, a great CTR keeps your CPC low (because many people click out of those reached). Rising CPC means either your ad is less engaging or Facebook is charging more for the audience.

How to Monitor Facebook Ads Engagement Metrics

If you run engagement campaigns (post engagement, video views), watch metrics like Reactions, Comments, Shares on posts, or Video Views, Video Watch Time for video ads.

High engagement can improve your ads' relevance score and sometimes lower costs. Facebook's algorithm sees them as appealing content, which works in your favor.

Also, pay attention to comment sentiment. Positive feedback indicates your messaging is landing. Negative comments (or lots of "hide ad" clicks) signal problems.

Pro tip: If you're getting lots of comments, you need a system to manage them. AdManage includes AI-assisted ad comment sentiment analysis and reply management. When you're launching hundreds of ads, manually monitoring every comment thread isn't realistic.

How to Use Facebook Ads Audience Demographics and Placement Breakdowns

This is where the magic happens. The dashboard lets you break down results by audience segment or placement.

Age and Gender breakdown reveals who's actually engaging. You might discover that 25-34 year-olds have twice the conversion rate of 45-54 year-olds. Or that women have 30% lower cost per conversion than men. This insight directly informs targeting strategy.

Placement breakdown shows performance across Facebook feed vs. Instagram feed vs. Stories vs. Reels. Maybe your ads crush it on Instagram Stories but flop on Facebook Desktop Feed. Allocate more budget to the better placement. Easy decision.

Look for these patterns. They help you refine targeting and creative for each sub-audience. Double down on what works. Cut what doesn't.

How to Track Facebook Ads Creative Performance

When you're testing multiple creatives (and you should be), the Ads tab becomes essential. Compare which visuals and messages drive results.

According to performance marketing best practices, you should test at least 3-5 creative variations per campaign. The dashboard tells you which ones win. Learn more about systematic Meta ad testing approaches to maximize your results.

Look at each ad's:

• CTR (engagement)
• Conversion rate (effectiveness)
• Cost per result (efficiency)
• Quality Ranking (how Facebook rates it vs. competitors)

Ad A might have higher CTR but Ad B yields more purchases. Understanding why (maybe A's image is catchy but B's offer is more convincing) guides your creative strategy.

For teams testing at scale: If you're launching hundreds of variations like AdManage users do, the native dashboard can get overwhelming. That's when specialized creative performance dashboards make sense. AdManage automatically groups results by creative assets, helping you spot winners across campaigns. Plus, Slack notifications alert your team when specific creatives hit performance milestones.

How to Customize Your Facebook Ads Dashboard

One size doesn't fit all. The power of Ads Manager is that you can tailor it to your specific needs.

How to Create Custom Column Views in Facebook Ads Manager

You can customize which metrics display in the table and save those views.

Running a video campaign? Create a custom view showing Video Plays at 25%, 50%, 100%, Video Average Watch Time, plus cost metrics. To do this:

① Click Columns > Customize Columns

② Select the metrics you want

③ Drag to rearrange order

④ Save the preset with a clear name like "Video Engagement View"

Next time, switch to this view instantly. Having multiple saved views ("Lead Gen Stats", "Purchase ROI", "Engagement Metrics") lets you flip the dashboard based on what you need to analyze. For managing creative approvals at scale, consider integrating tools like Frame.io with Ads Manager.

How to Create Saved Reports in Facebook Ads Manager

The Ads Reporting feature (in the menu or left navigation) lets you build elaborate reports. Select metrics, add breakdowns, create charts or pivot-table summaries.

For example, make a report showing weekly conversions and spend for each campaign in a chart format. Save it with a clear name ("Q1 2025 Performance by Age/Gender"). Come back to it anytime.

These custom reports can be exported to Excel or PDF, or scheduled to be emailed to you or teammates on a recurring basis. Set it up once, automated reporting forever.

How to Use Facebook Ads Breakdowns and Filters

Rather than creating separate reports for everything, use the Breakdown menu interactively for quick answers.

Wonder how a campaign performed across placements? Apply a breakdown by Placement. Need to focus on one campaign's data? Filter to just that campaign and view its ad sets.

The flexibility means you don't need to build a new report every time. Get insights on the fly by slicing the view.

Advanced tip: You can apply two breakdowns simultaneously in Ads Reporting (e.g., Age and Gender). This cross-segmentation surfaces granular insights. Maybe young women respond very differently than young men. You won't know until you segment.

How to Compare Date Ranges in Facebook Ads Manager

By default, the dashboard might show the last 7 or 30 days. Adjust the date range to whatever period matters using the date picker.

You can also compare two date ranges. This week vs. last week shows percentage changes in each metric (green or red arrows). If you launched new creative this week, week-over-week comparison immediately shows lifts or drops.

For seasonal businesses, year-over-year comparison (this month vs. same month last year) is valuable. Q4 2024 vs. Q4 2023 reveals growth trends.

How to Customize Meta Business Suite Dashboard

Outside of Ads Manager, Meta Business Suite's main dashboard can be customized too. Add an Ads widget showing spend and results, next to an Audience widget (follower growth) and Engagement widget.

This gives you a snapshot of paid and organic performance in one view. Rearrange or hide sections that aren't relevant. While Business Suite's customization is more high-level widgets, it's useful for a quick health check on your overall Facebook presence.

How to Download and Share Facebook Ads Data

Almost every view in Ads Manager can be exported. Need to share results with someone without dashboard access? Use the Export button to download as CSV or Excel.

You can also Share a link to a saved report, granting someone read access (they'll need Facebook Business permissions for the ad account). This is handy for agencies or teams where one person builds reports and others view them.

Charts can usually be downloaded as images, perfect for presentations or client reports.

Advanced Facebook Ads Dashboard Features for Power Users

Once you've mastered the basics, these advanced features separate good advertisers from great ones.

How to Set Up Facebook Ads Automated Rules and Alerts

Constantly checking the dashboard is exhausting. You can't live in Ads Manager 24/7 (though some of us try).

Automated Rules let you create custom alerts or actions based on performance triggers. According to Meta's documentation, you can set up rules to notify you via email when specific conditions are met. Learn how to effectively schedule Meta ads to automate campaign timing as well.

Examples:

Alert when cost per conversion spikes:

• Condition: Cost per Result > $50 AND Results < 5 today
• Action: Send notification to [email protected]

Alert when spend cap is reached:

• Condition: Amount Spent > 900 (90% of 1,000 budget)
• Action: Send notification

Alert when ad gets rejected:

• Condition: Delivery Status = Disapproved
• Action: Send notification immediately

Set these up once, catch issues early. No more manually checking every hour.

To create a rule:

① Go to Rules section in Ads Manager

② Click Create Rule

③ Choose "Send notification only" as action

④ Set your conditions

⑤ Add email recipients

Start with broad thresholds, then refine to avoid alert fatigue. Better to get 2 important alerts per week than 50 meaningless ones per day.

How to Run Facebook Ads A/B Tests and Experiments

Ads Manager includes an Experiments tool (beaker icon or Experiments section). This lets you scientifically test variables like creative, audience, or delivery optimization by splitting your audience.

The dashboard shows lift metrics and declares a winner if the test is conclusive. For example:

• Test two different ad creatives to see which yields higher conversion rate
• Test broad targeting vs. narrow targeting
• Test Advantage+ campaign vs. manual bidding

Results appear in a special report with statistical backing. No more guessing. Data-driven decisions only. For comprehensive testing strategies, review our guide on how to scale Facebook ads systematically.

How to Check Facebook Ads Quality and Relevance Diagnostics

Facebook provides three diagnostics for each ad (visible in ad details):

• Quality Ranking: How your ad's perceived quality compares to competitors
• Engagement Rate Ranking: Expected engagement vs. competitors
• Conversion Rate Ranking: Expected conversion rate vs. competitors

These compare your ad to others competing for the same audience. "Below Average" means your ad might be underperforming on that aspect, which affects costs.

Use this to troubleshoot. Low Quality Ranking? Your ad might feel spammy or repetitive. Time to refresh the creative.

How to Monitor Facebook Ads Frequency and Prevent Ad Fatigue

We mentioned frequency earlier. As an advanced practice, track frequency in relation to performance over time.

If CTR drops and cost per result rises when frequency exceeds 5, that's ad fatigue. Refresh creative or expand your audience.

Some marketers set automated rules to pause ads when frequency > 7 and CTR < 1%, automating the fight against fatigue.

How to Understand Facebook Ads Attribution and Conversion Windows

In 2025, measuring true ad impact is complex due to privacy changes. Meta provides an Attribution setting (in Ads Manager settings) that determines how Facebook counts conversions. Understanding multi-touch attribution helps you interpret these numbers correctly.

The attribution window (e.g., 7-day click, 1-day view) is important. Default is 7-day click/1-day view, meaning if someone converts within 7 days of clicking or 1 day of viewing the ad, it counts. Compare this to last-click attribution to understand different measurement approaches.

Be aware of what window you're using. Your dashboard might say 50 conversions, but that could include view-through conversions (people who saw but didn't click the ad). Some marketers consider these less directly attributed. For comprehensive measurement, see our comparison of multi-touch attribution vs. marketing mix modeling.

Understanding attribution prevents over-crediting or under-crediting your campaigns.

When Does AdManage Make Sense for Facebook Ads Management?

The native Facebook Ads Dashboard is powerful. For most advertisers, it's enough.

But there's a point where native tools start to break down. Specifically, when you're launching hundreds or thousands of ad variations regularly.

If you're testing at scale (think 50+ creatives across multiple markets, placements, and audiences), manually managing everything in Ads Manager becomes painful. You'll spend more time on ad operations than strategy. Learn how to launch 1,000 Facebook ads in one day when you need that level of scale.

This is where AdManage fits. It's built for teams who need to launch volume efficiently.

What Does AdManage Do Differently Than Facebook Ads Dashboard?

Bulk launching at scale: Push the same creative set to hundreds of configurations simultaneously. Learn about efficient Facebook ads bulk upload techniques. Launch across Meta and TikTok, auto-grouped by aspect ratio, all as paused drafts ready for approval.

Naming and UTM enforcement: Dynamic naming conventions fit your schema automatically. Account-level UTM parameter rules ensure consistency. No more manually typing campaign names for the 500th time.

Post ID preservation: When you scale winning ads, AdManage preserves Post IDs and engagement counts. Learn how to preserve social proof when scaling Facebook ads effectively. The social proof (likes, comments, shares) carries over. This maintains credibility and can improve performance.

Creative performance dashboards: Instead of drilling through Ads Manager's table view, AdManage automatically groups results by creative asset. Spot winners across campaigns instantly.

Slack notifications: AdManage can alert your team via Slack when specific ads hit performance thresholds. A creative reaches 2% CTR? Your team knows immediately. Time to scale it.

Templates and translation: Reusable ad copy templates and built-in translation for multi-market campaigns. Launch the same campaign in 10 countries without manually translating each ad.

Who Uses AdManage for Facebook Ads Management?

Performance marketers at brands like Veed, Photoroom, and Speechify who routinely ship hundreds to thousands of ad variations monthly. According to AdManage's status page, users have launched approximately 494,000 ads in the last 30 days.

The ROI case is straightforward. If launching an ad manually takes 10 minutes and you launch 1,000 ads per month, that's 166.7 hours of ad-ops time. At a fully-loaded media ops rate of 55/hour**, that's approximately **9,200 in time costs per 1,000 ads. Calculate your specific savings with our creative time savings calculator.

AdManage costs £499/month for in-house teams (3 ad accounts) or £999/month for agencies (unlimited accounts). If you're launching volume, it pays for itself in saved time alone. Check out our detailed pricing page to see which plan fits your needs.

When to Stick with Native Facebook Ads Dashboard

If you're launching a few dozen ads per month, stick with the native Facebook Ads Dashboard. It's free, directly supported by Meta, and has everything you need.

Third-party tools make sense when the efficiency gained outweighs the cost. Good rule of thumb: if you're spending more time on ad operations than strategy, or if you're manually repeating the same tasks daily, explore automation.

For most small to medium advertisers, native tools are enough. For high-volume performance teams, specialized tools like AdManage become essential infrastructure. For agencies specifically, see our guide on Facebook ads for agencies.

How to Turn Facebook Ads Dashboard Data Into Decisions

The Facebook Ads Dashboard is probably the first thing you check every morning. Charts, numbers, red and green arrows. But data is only valuable if it drives action.

Here's how to actually use the dashboard:

Daily monitoring: Check Account Overview for major issues or trends. Look for campaigns significantly over or under target. Investigate anomalies (sudden spike or drop in conversions).

Weekly deep dive: Break down performance by placement, demographic, creative. Identify patterns. Which placements drive lowest CPA? Which age groups convert best? Which creatives are fatiguing?

Monthly optimization: Compare this month to last month. Are overall metrics improving? Reallocate budget from underperformers to winners. Test new audience segments or placements that showed promise in breakdowns.

Quarterly strategy: Step back from tactical optimizations. Are your campaigns achieving business goals? Does your ad account structure make sense? Should you expand to new markets or platforms?

The dashboard gives you real-time feedback. Your audience is constantly telling you what they like through their clicks, conversions, and engagement. Listen.

Use insights to iterate and improve. Pause ads that aren't working. Scale those that are. Test new hypotheses. Keep refining targeting and creatives.

Frequently Asked Questions

What's the difference between Facebook Ads Manager and Meta Ads Manager?

They're the same thing. Facebook rebranded to Meta in 2021, and "Facebook Ads Manager" became "Meta Ads Manager." The platform manages ads for both Facebook and Instagram. Most people still call it Facebook Ads Manager out of habit.

How do I access the Facebook Ads Dashboard?

Go to adsmanager.facebook.com or business.facebook.com and log in with your Facebook account. You'll need a Business Manager account and at least one connected ad account. It's free to set up.

What metrics should I focus on as a beginner?

Start with these five:

① Results (conversions aligned with your objective)

② Cost per Result (efficiency)

③ CTR (ad relevance)

④ Frequency (ad fatigue indicator)

⑤ ROAS (return on ad spend, if tracking purchases)

Don't overwhelm yourself with 50 metrics. Focus on what directly connects to your business goals.

How often should I check my dashboard?

It depends on spend level. If you're spending 100/day, checking once daily is fine. If you're spending 10,000/day, check multiple times daily and set up automated alerts for issues.

Set up automated rules to notify you of critical issues (budget overspend, conversion rate drops) so you don't need to manually check constantly.

Can I see competitor ad performance in the dashboard?

No. Your dashboard only shows your own ad accounts. But Meta provides an Ad Library where you can search for any advertiser's active ads. It won't show their metrics, but you can see their creative and messaging.

How do I track conversions on my website?

Install the Meta Pixel on your website and implement the Conversions API. The Pixel tracks user actions (page views, purchases, sign-ups). The Conversions API sends server-side data for more accurate tracking.

Configure conversion events in Events Manager, then select those events as goals when creating campaigns.

What's a good ROAS for Facebook ads?

"Good" depends on your business model and margins. General benchmarks:

But context matters. If your product has 80% profit margins, 2x ROAS might be excellent. If you have 20% margins, you need 5x+ ROAS to be profitable.

How do I bulk-launch hundreds of ads efficiently?

The native Facebook Ads Manager is designed for manual creation, which becomes painful at scale. For bulk launching, you have a few options:

① Facebook's bulk creation tool: Limited but works for basic scenarios

② Google Sheets + AdManage: AdManage has a Google Sheets add-on that lets you launch campaigns directly from spreadsheets

③ API integration: For developers, Facebook's Marketing API allows programmatic ad creation

If you're regularly launching 100+ variations, AdManage is purpose-built for this. It handles naming conventions, UTM parameters, creative grouping, and Post ID preservation automatically. Check pricing here.

Why are my CPMs so high?

High CPMs happen for several reasons:

→ Narrow targeting: Smaller audience = more competition = higher costs

→ Seasonality: CPMs spike during Q4 holidays (often 50-100% higher)

→ Auction competition: More advertisers targeting the same audience

→ Low ad relevance: Facebook charges more for ads with poor Quality Ranking

→ Geographic targeting: Some countries (US, UK, Canada) have naturally higher CPMs

Try broadening your audience, improving ad quality, or testing less competitive placements (like Stories vs. Feed).

Can I manage multiple ad accounts in one dashboard?

Yes. In Ads Manager, use the account dropdown at the top to switch between accounts. If you manage many accounts (agencies often do), consider using Meta Business Suite's account selector or a tool like AdManage that provides unified views across multiple accounts and platforms.

How do I avoid ad fatigue?

Monitor your Frequency metric. When frequency climbs above 5-7 and performance drops, it's time to:

① Refresh creative: New images, videos, or ad copy

② Expand audience: Broader targeting or Lookalike audiences

③ Rotate ads: Set up automated rules to pause high-frequency, low-performing ads

④ Increase budget: If budget-constrained, the same people see ads repeatedly

Setting automated rules to pause ads when frequency > 8 and CTR < 1% helps catch fatigue automatically.

What's the best way to organize campaigns in the dashboard?

Organize by business objective or product line. Common structures:

• By funnel stage: Prospecting campaigns, retargeting campaigns, retention campaigns
• By product: Product A campaigns, Product B campaigns
• By market: US campaigns, UK campaigns, EU campaigns

Use clear, consistent naming conventions. Example: "US_Prospecting_Product-A_Conversions_2025-01". This makes filtering and reporting much easier.

If you're managing complex structures with hundreds of campaigns, tools like AdManage enforce naming conventions automatically so everything stays organized.

How accurate is Facebook attribution?

It's gotten less accurate due to iOS privacy changes (iOS 14.5+ limiting tracking). Meta's attribution relies on its Pixel and Conversions API to track conversions.

For best accuracy:

• Implement both Pixel and Conversions API
• Use Aggregated Event Measurement for iOS users
• Cross-reference Facebook data with your analytics platform (Google Analytics, etc.)
• Consider running conversion lift tests for ground truth

No attribution is perfect. Directional accuracy is what matters. For mobile apps specifically, understand key app metrics to track.

Ready to Scale Your Facebook Advertising?

The Facebook Ads Dashboard is your control center, but managing hundreds of ad variations manually isn't sustainable. If you're launching high volumes of ads, testing aggressively, or operating across multiple accounts and markets, you need better tools.

AdManage helps performance marketers launch and manage Meta and TikTok ads at scale with bulk launching, naming enforcement, creative dashboards, and Post ID preservation. Teams at Veed, Photoroom, and Speechify use it to compress ad-ops time and focus on strategy.

Get started with AdManage and launch your first 1,000 ads in the time it used to take for 100.