You post on TikTok and wonder if your 500 views are terrible or your 5,000 views are great. Average TikTok views are one of the trickiest metrics to benchmark because the platform's algorithm creates wild swings. One video might flatline at 200 views while your next one explodes to 200,000. The unpredictability is part of what makes TikTok both frustrating and exciting.

Understanding what counts as "normal" helps creators and advertisers set realistic expectations and identify when content truly overperforms. But on TikTok, average is complicated. The platform doesn't show content primarily to your followers like Instagram or Facebook. Instead, the For You Page throws your video to strangers based on what the algorithm thinks they'll enjoy.

This guide breaks down the actual data on TikTok view counts using 2024-2025 research. We'll cover platform-wide averages, benchmarks by follower size, engagement rates, and what separates average content from viral hits. Plus, we'll show you how tools like AdManage can help you identify and scale your best-performing TikTok ads the moment they start outperforming benchmarks.

TikTok View Benchmarks by Account Type and Size

Before we get into the nuances, here's what the latest data tells us about TikTok views in 2025:

Benchmark Category	Average Views	Context
Platform-Wide Mean	~18,000 views	Across 747,000+ analyzed TikToks
Personal Accounts	~30,115 views	Individual creators
Business Accounts	~17,523 views	Brand accounts
Small Accounts (<5K followers)	~43 views per 100 followers	43% reach rate
Large Accounts (200K-1M)	~4 views per 100 followers	4% reach rate
Average Engagement Rate	3-4%	Likes + comments + shares
Strong Engagement	6%+	High-performing content
Typical Interactions	~19 comments, ~58 shares	Per video average

Critical insight: These are mean values, skewed upward by viral videos. Most TikToks get significantly fewer views. The median is likely in the low thousands or even hundreds.

If your videos consistently hit 2,000-5,000 views, you're probably doing better than you think relative to the true middle of the distribution. Don't compare yourself to outliers.

Now let's break down what these numbers actually mean for your content.

Why Average TikTok Views Don't Tell the Whole Story

Calculating an average is simple math. Interpreting what it means for your content strategy is not.

TikTok's For You Page fundamentally changed social media distribution. Your followers might never see your video, while complete strangers across the world do. This creates a massively uneven distribution where typical outcomes are hard to define.

Most Videos Get Far Fewer Views Than Reported Averages

With millions of videos uploaded daily (TikTok saw 23+ million posts per day in 2024), competition is brutal. The average TikTok user has only about 36 followers, so most videos start with a tiny built-in audience.

If the algorithm doesn't pick up your content, it might stall at a few dozen or hundred views. That could still be 2-3x your follower count thanks to TikTok's reach beyond followers, but it's nowhere near that 18,000 figure everyone quotes.

How Viral Videos Skew the Platform Averages

When researchers say the "average" video gets ~18K views, remember this includes accounts like Zach King who rack up multi-million view videos routinely. The most-watched TikTok ever has 2.3 billion views. A single viral hit equals the view count of thousands of normal videos.

The math is deceptive: The median view count (the actual middle of all videos) is undoubtedly far lower than the mean. Many videos get only hundreds of views, some get thousands, and a tiny fraction get millions.

Content Quality Matters More Than Follower Count on TikTok

On TikTok, a creator with 100 followers might get 10,000 views if the algorithm picks it up. Another creator with 100,000 followers might only get 5,000 views on a mediocre post. This simply doesn't happen as much on platforms like Instagram.

TikTok emphasizes content relevance over creator clout. Your 500-view video might be perfectly average for your situation, even though it sounds low compared to platform stats.

The real question isn't "How do I compare to the overall average?" It's "How do I compare to similar accounts, and how do I beat my own benchmarks?"

How Many Views Should You Get Based on Follower Count?

A more useful way to judge performance is views relative to follower count. TikTok distributes beyond followers, so it's possible (especially for smaller accounts) to exceed 100% of your followers in views.

Recent benchmarks show dramatic differences based on account size:

What Are Good TikTok Views for Accounts Under 5K Followers?

Research from social media analytics shows accounts under 5,000 followers averaged ~43 views per 100 followers per video. That's a 43% reach rate.

What this means: If you have 2,000 followers, a typical video might get ~860 views (0.43 × 2,000). Sometimes you'll get less, sometimes more. If you hit 3,000+ views, that video performed well above average for your size.

Small accounts have an advantage: their followers are more engaged, and TikTok aggressively tests new content in the FYP. You don't need a massive following to get solid reach. This is where scrappy creators can compete with established brands.

Average TikTok Views for 5K-50K Follower Accounts

The reach percentage drops as you grow. Mid-tier accounts typically see 15-25% of their followers viewing each video on average.

What this means: With 20,000 followers, you might average 3,000-5,000 views per video. Occasionally you'll hit 10,000-30,000 when content resonates broadly.

This is where consistency matters most. You have enough reach to test different content types and identify patterns in what works, similar to how AdManage's bulk testing approach helps advertisers systematically identify winning creative patterns. Volume creates data, data reveals patterns, patterns drive strategy.

How Many Views Should Large TikTok Accounts Get (100K+ Followers)?

Counterintuitively, massive accounts see the lowest percentage reach. Data shows accounts with 200K-1M followers averaged only ~4 views per 100 followers.

What this means: An account with 500,000 followers might only get 20,000 views on a typical video (0.04 × 500,000). That sounds like a lot in absolute terms, but it's only 4% of their audience.

The big account paradox: Large accounts face saturation. Their followers also follow many other creators, and the algorithm shows each video to a smaller percentage of any given audience. To overcome this, big creators need either extremely consistent quality or occasional viral hits.

What Does It Mean When Views Exceed Your Follower Count?

Hitting above a 1:1 view-to-follower ratio is a sign your content escaped your bubble. Marketing experts consider anything above 100% of your follower count excellent reach, and hitting 500-1000% means you're having a viral moment.

For example, Sony's TikTok (2.7M followers) had a video hit 20M views (roughly 7.5x their followers). For a micro-creator with 1,000 followers, getting 10,000 views is similarly impressive performance. Viral is relative to your baseline.

This is where AdManage becomes valuable for advertisers. When you're running hundreds of TikTok ad variations, you need to know immediately when one breaks through. AdManage's Slack notification system alerts you the moment an ad exceeds your performance thresholds, so you can increase budget and capitalize on momentum before the trend fades.

Personal vs Business TikTok Accounts: Which Gets More Views?

One surprising finding from recent research: personal accounts significantly outperform business accounts on TikTok.

Account Type	Average Views	Performance Difference
Personal Creator Accounts	~30,115 views	Baseline
Business Brand Accounts	~17,523 views	72% lower than personal

That's a 72% difference. Why such a gap?

Why Personal TikTok Content Gets More Views

TikTok's audience gravitates toward authentic, entertainment-focused content. Personal creators (influencers, comedians, everyday people) produce the type of videos that drive high engagement and algorithmic promotion.

Business accounts often have promotional angles or niche industry content that limits organic spread. A video about your company's new product line might be valuable for your 5,000 followers, but it's far less likely to break out to millions via the FYP.

What Average TikTok Views Should Business Accounts Expect?

If you're running a business account and your videos average 10,000-15,000 views, you might actually be performing at or above average for similar business accounts. Don't beat yourself up for not hitting that 30K personal creator benchmark.

That said, brands that embrace creator-style content (behind-the-scenes, humor, trending audio) can close this gap. Some business accounts perform like personal creators by prioritizing entertainment value over pure promotion.

How to Get More Views on TikTok Ads vs Organic Posts

Business accounts that rely purely on organic reach face an uphill battle. This is exactly why tools like AdManage exist. Instead of hoping for organic viral hits, you can systematically test hundreds of ad creative variations, identify winners quickly, and scale them with paid distribution.

AdManage helps businesses launch bulk ad campaigns across TikTok (and Meta) with structured naming, UTM tracking, and Post ID preservation. When you find a winning creative that's getting above-average views at a low cost, you can quickly spin up variations and test new angles while maintaining social proof from the original post.

The business vs. personal gap matters less when you have systematic creative testing and the ability to amplify what works.

What Is a Good TikTok Engagement Rate? (Views vs Interactions)

Views alone don't tell you if content worked. Engagement rate measures the percentage of viewers who actually interacted with your video.

TikTok's average engagement rate sits around 3-4% in late 2024. That means out of 100 views, roughly 3-4 result in a like, comment, or share. This is actually one of the highest engagement rates of any social platform, showing TikTok's audience is highly interactive.

How to Calculate TikTok Engagement Rate from Views

~4% = average performanceIf you get 10,000 views and around 400 total engagements (likes + comments + shares), you're hitting the baseline. This is respectable, though not remarkable.

6%+ = strong contentResearch shows top-performing brands achieve 6% or higher engagement rates. If you're getting 8-10+ engagements per 100 views, your content resonated deeply. The algorithm notices this and will likely push your future videos harder.

Under 2% = concerningAbout 22% of brands average below 2% engagement. This often indicates views came from paid promotion without compelling content, or the video appeared in FYPs but didn't hook viewers.

You can inflate view counts with ads or clickbait, but if people aren't engaging, those views have limited value. The algorithm prioritizes content that generates interaction, so purely passive views won't sustain reach.

Why Comments and Shares Matter More Than View Count

Average TikToks get roughly ~19 comments and ~58 shares. If your videos consistently get dozens or hundreds of comments, that's a strong signal of engagement (and likely helps your future content rank better).

Shares are especially valuable. High share counts mean people found your content worth passing along, which often leads to exponential view growth. Even a video with modest views can be considered successful if the engagement rate is high. It means you hit a nerve with your audience.

How to Track Engagement Rate for TikTok Ad Performance

For paid campaigns, engagement rate is critical. A TikTok ad with 50,000 views but only 0.5% engagement probably burned budget on impressions that didn't drive action. Compare that to an ad with 5,000 views and 8% engagement. The latter has 10x fewer views but likely generated more actual results (clicks, conversions, brand consideration).

This is another area where AdManage helps. By testing hundreds of creative variations, you quickly identify which ads drive both volume and engagement. The platform's reporting dashboards let you sort by engagement rate, not just view count, so you can allocate budget to truly high-performing creatives.

When you combine bulk launching with performance monitoring, you turn TikTok advertising into a systematic testing machine rather than a guessing game.

How Many Views Is Considered Viral on TikTok in 2025?

Everyone wants to know: when does a TikTok cross from "doing well" to "viral"?

Marketing experts generally use these thresholds:

1 million+ views within a week is the common benchmark for calling a video viral. It means your content broke out of normal reach and hit trending algorithm waves. Plenty of small creators achieve this occasionally, often by participating in trends or challenges.

5-10 million+ views represents blockbuster virality. These become cultural moments, get written about in media, and spawn countless duets. They're rare but not impossible.

Any video exceeding 5-10x your follower count could be considered viral relative to your size. If you have 10,000 followers and hit 50,000+ views, that video performed exceptionally. It reached far beyond your base audience.

Is TikTok Virality Random or Strategic?

TikTok has democratized virality. You don't need an existing fan base. Creative content can get picked up by the FYP and hit viral numbers even from a brand-new account. That's why average view counts are so volatile.

In contrast, viral videos on YouTube usually come from established channels. On TikTok, the app itself is the virality engine.

What Are Realistic View Expectations for Consistent Posting?

Most of your videos will perform in your normal range (perhaps 10-30% of followers viewing). A few will underperform for no clear reason. And occasionally, one breaks out.

The more you post high-quality content, the better your odds of catching lightning in a bottle. It's partly a volume game. Brands and creators who succeed on TikTok typically post multiple times per week, giving the algorithm many chances to promote their content.

When running paid campaigns, you're essentially buying more "lottery tickets" by testing many variations. AdManage makes this affordable by reducing the time and cost of launching campaigns. Instead of manually creating hundreds of ads, you bulk-launch with standardized naming and tracking, then let the platform identify winners.

How AdManage Helps You Get Above-Average TikTok Ad Performance

Speaking of systematic creative testing, let's talk about how modern ad operations tools help brands move beyond hoping for viral hits.

If you're running TikTok ads (or organic content at scale), you face a bottleneck: launching and managing hundreds or thousands of creative variations is incredibly time-consuming. Most teams spend hours configuring campaigns manually in TikTok Ads Manager, dealing with inconsistent naming conventions, UTM errors, and losing social proof when they scale winning ads.

This is exactly what AdManage was built to solve.

AdManage automates the heavy lifting of bulk ad launches, allowing you to test hundreds of TikTok creative variations without burning out your team on manual campaign setup.

How to Launch TikTok Ad Variations at Scale

AdManage lets you bulk-launch campaigns across TikTok (and Meta) with structured naming, UTM enforcement, and creative grouping. Instead of spending 10 minutes per ad manually clicking through Ads Manager, you can launch 100 ads in the time it used to take for 10.

The platform offers approximately 166 hours saved per 1,000 ads launched, which translates to about $9,200 in fully-loaded media ops costs. For brands testing creative at scale, this efficiency means you can run more experiments with the same team.

How to Preserve View Counts When Scaling TikTok Ads

One clever feature: AdManage supports Post ID preservation for TikTok ads. When you scale a winning organic TikTok post into an ad, all the engagement (views, likes, comments) stays on the original post rather than splitting across separate ad units.

This is huge for brands. If your organic post already has 10,000 views and 500 likes, and you run it as an ad that generates another 50,000 views, the post now shows 60,000 views publicly. That social proof makes the content look more trustworthy and can drive additional organic reach. People are naturally drawn to content with high view counts.

Compare this to standard ads where paid views don't accumulate on your profile. With Post ID preservation, every paid view contributes to the visible success of your content.

How to Get Instant Alerts for High-Performing TikTok Ads

Here's where it gets interesting for performance marketers: AdManage offers Slack notifications for top-performing creatives. You can set thresholds (like cost-per-view below a certain amount, or engagement rate above a target) and get instant alerts when an ad crosses those benchmarks.

This real-time feedback is invaluable. If a TikTok ad suddenly hits your "viral" threshold (maybe it's getting 5x your normal view rate at half the usual cost), you know immediately. You can increase budget, create variations, or analyze what made it work before the trend fades.

Most brands discover their best-performing ads days or weeks later when reviewing reports. By then, the opportunity to capitalize on momentum is often gone. Real-time monitoring turns anomalies into actionable insights.

How to Standardize TikTok Ad Workflows Across Multiple Accounts

For agencies or brands managing multiple TikTok ad accounts (different markets, product lines, or clients), consistency matters. AdManage enforces naming conventions, UTM parameters, and creative enhancement toggles globally across accounts.

This means your team can look at performance data and immediately understand what campaign, market, and creative type any ad belongs to. No more hunting through mis-labeled campaigns or dealing with UTM inconsistencies that break your analytics.

When you're systematically testing hundreds of creatives, this organizational structure is the foundation that makes data analysis possible. You can confidently compare creative A vs. creative B knowing they were launched with identical settings except for the variable you're testing.

What Does AdManage Cost for TikTok Ad Management?

Most enterprise ad platforms charge based on your ad spend (a percentage fee on top of your media costs). AdManage uses fixed-fee pricing: £499/month for in-house teams or £999/month for agencies, regardless of how much you spend on ads.

If you're spending

50K or

500K per month on TikTok, you pay the same flat rate. This makes it economical for brands that want to test aggressively without worrying about tool fees scaling with ad spend.

The platform also includes unlimited team members, so your entire marketing and creative team can collaborate without per-seat pricing adding up.

How to Use TikTok View Benchmarks to Improve Performance

Now that you understand the averages and have context on the tools available, how do you actually use this information to improve?

How to Track Your Personal TikTok View Benchmarks

Note your own average views per video over the last month, plus your average engagement rate. This is your baseline. When you beat it, figure out why.

For example, if you normally get 2,000 views and 100 engagements (5% ER), and your latest video hit 5,000 views with 300 engagements (6% ER), that's a win. Look at what made it different. Was it the hook in the first 3 seconds? The trending audio? The topic? The post timing?

Over time, your personal average should climb as you learn what resonates with your audience.

How to Compare Your Views Against Industry Benchmarks

Don't compare yourself to the overall platform average. Instead, find benchmarks for accounts of your size and type.

Industry benchmark data breaks down performance by follower range and industry. If you're a brand with 20,000 followers, compare yourself to similar brands, not to personal creators with millions of followers.

This helps you set realistic goals. Maybe your target is: "Get our brand TikToks from 10% to 20% follower reach rate by next quarter" or "Consistently hit above 4% engagement on videos."

How to Learn from TikTok Videos That Underperform or Go Viral

If a video tanks with far below your normal views, don't panic. But do analyze what might have gone wrong. Was it posted at a bad time? Was the hook weak? Was the topic off-brand?

Conversely, when a video soars, double down. Create follow-up content or variations. TikTok rewards consistency within niches. If you discover that "behind-the-scenes" content performs 3x better than product showcases, shift your mix accordingly.

Which Analytics Tools Track TikTok View Trends?

TikTok's native analytics show follower activity times, top territories, and recent video performance. For power users or advertisers, third-party tools provide cross-platform comparisons and automated tracking.

For advertising specifically, AdManage consolidates performance across all your TikTok ad accounts and campaigns, making it easy to spot trends and outliers.

The key is regular monitoring rather than sporadic checks. If you're serious about TikTok, you should review performance at least weekly to catch momentum early.

TikTok Video Formatting Best Practices to Increase Views

Beyond content strategy, certain tactical choices impact how the algorithm treats your videos. Here are proven formatting tactics:

Video lengthAverage TikTok video length in 2024 was 42.7 seconds, up from earlier years. Longer videos aren't penalized if they maintain engagement. In fact, longer watch time can signal quality to the algorithm.

That said, the first 3 seconds are critical. If viewers scroll past immediately, length doesn't matter. Hook them fast, then deliver value.

Captions and hashtagsTikTok's algorithm can read on-screen text and audio. Including relevant keywords in captions helps your content surface in searches and recommendations. Use 3-5 relevant hashtags, mixing popular and niche tags.

Trending audioVideos using trending sounds get algorithmic boosts. Even if the audio isn't directly related to your content, incorporating it can increase reach. That said, original audio can also work if your content is strong enough.

Call to actionVideos that prompt interaction (asking a question in the caption, encouraging comments, suggesting shares) tend to get higher engagement rates. This signals quality to the algorithm and sustains reach.

Posting consistencyThe algorithm favors accounts that post regularly. If you go weeks without posting, your next video might get lower initial reach. Ideally, post at least 3-4 times per week to maintain momentum.

What to Do When Your TikTok Views Are Below Average

You've read all this data and realize your views are lower than the benchmarks. What now?

First, remember that most accounts perform below the published averages since those are skewed by viral content. You're likely not doing as poorly as you think.

Second, focus on engagement rate over absolute views. If you have modest views but strong engagement (6%+), you're building a loyal audience. Growth will follow.

Third, run experiments methodically:

Test different content formats (educational, entertaining, behind-the-scenes)

Try various posting times to find when your audience is most active

Use trending audio and hashtags to increase discoverability

Improve your first 3 seconds (the hook determines whether people keep watching)

Collaborate with other creators to tap into new audiences

Consider strategic paid promotion to kickstart momentum

For brands, the fastest path to beating averages is usually systematic creative testing at scale. This means launching many variations, not obsessing over any single video. When you test 50-100 creative approaches, a few will naturally outperform. Then you double down on those winners.

This is where tools like AdManage create leverage. The platform makes bulk testing affordable and manageable. You can run more experiments without proportionally increasing headcount or burning out your team on manual campaign setup.

How to Use Paid Ads to Get Above-Average TikTok Views

While organic reach is the holy grail, paid promotion can be a smart accelerator, especially for brands.

What Are TikTok Spark Ads and How Do They Boost Views?

TikTok Spark Ads let you promote an existing organic post as an ad while retaining all engagement on the original video. If your campaign drives 100,000 paid views and 5,000 likes, those metrics stay visible on your profile.

This creates a compounding effect: the post looks viral, which attracts more organic viewers (people gravitate toward high-view-count content). It's a smart way to lift an average video into breakout territory.

Just make sure the content is strong enough to justify the boost. Empty views without engagement won't fool the algorithm or viewers.

How to Use TikTok Ads to Test What Gets Views Organically

Even if you ultimately want organic growth, paid ads can accelerate learning. By running small-budget tests across many creative concepts, you quickly discover what resonates. Then you create more organic content in that style.

Brands using AdManage can launch hundreds of TikTok ad variations, track performance in real-time via Slack alerts, and identify winners before scaling budget. This systematic approach reduces the guesswork and lets data drive creative decisions.

The goal isn't to buy your way to success. It's to use paid distribution to find your creative edge faster, then take advantage of that edge organically.

Case Study: How to Turn Average TikTok Views Into Outstanding Performance

Say you're a mid-size brand with 30,000 TikTok followers. Your videos typically get 3,000-4,000 views (10-13% reach), which is slightly below the 15-20% reach you'd like to hit.

Here's a potential action plan:

Week 1-2: Baseline auditReview your last 20 videos. Calculate average views, engagement rate, and watch time. Identify your top 3 performers and bottom 3. Look for patterns. Did behind-the-scenes content outperform product showcases? Did videos under 30 seconds do better than 60-second videos?

Week 3-4: Rapid testingCreate 10 videos testing different formats, hooks, and topics. Post daily. Use TikTok analytics to see which get above your normal reach. Don't worry if some flop. You're gathering data.

Week 5-6: Double down on winnersOnce you identify 2-3 content types that consistently beat your average, create variations. If "day in the life of our team" videos get 2x your normal views, do more of those. Create a series.

Week 7-8: Add paid promotionTake your best organic video from the testing phase. Use it as a Spark Ad with a modest budget ($500-1000). See if paid boost helps it cross into viral territory (20K+ views).

If it works, you've now got a proven content formula (strong organic performance) plus a method to amplify it (Spark Ads).

Ongoing: Systematize with toolsIf you're running multiple campaigns or have budget to test aggressively, set up a tool like AdManage to bulk-launch variations. Use Slack alerts to catch outperformers immediately. Allocate more budget to winners while they're still trending.

Within 2-3 months, you'll likely see your "average" video performance climb from 3,000 views to 5,000+. More importantly, you'll have a repeatable process for creating and identifying breakout content.

Common TikTok Mistakes That Keep Your Views Below Average

Based on the data and best practices, here are traps that keep creators and brands stuck at mediocre view counts:

Inconsistent postingThe algorithm rewards active accounts. Posting once a month won't build momentum. Aim for at least 3-4 videos per week.

Weak first 3 secondsIf viewers scroll past immediately, watch time plummets and the algorithm stops promoting your video. Open with a visual hook or compelling question. Don't waste the intro on branding or slow build-up.

Ignoring trendsTikTok is trend-driven. If you never use trending audio or participate in challenges, you're missing out on algorithmic boosts. Find ways to make trends relevant to your niche.

Overly promotional contentEspecially for business accounts, hard-sell content rarely performs well organically. Lead with entertainment or education, not sales pitches. Save promotion for Spark Ads where you control distribution.

Not testing enough creativeOne video isn't a strategy. You need volume to find what works. Brands that succeed on TikTok test dozens or hundreds of creative variations. If you're launching 1-2 ad campaigns per month, you're not testing fast enough.

No engagement baitVideos that prompt comments or shares get higher engagement rates, which feeds the algorithm. End with a question, controversial take, or call to action that encourages interaction.

Poor use of dataIf you're not tracking what works (and why), you'll keep making the same mistakes. Use analytics tools to identify patterns. When something works, replicate it immediately.

Frequently Asked Questions

What are average TikTok views for a new account with zero followers?

New accounts with no followers can still get views through the For You Page. Typical range is 50-500 views for the first few videos as TikTok tests your content. If a video resonates, it can jump to thousands even with zero followers. Focus on the first 3 seconds to hook viewers during this testing phase.

Is 1,000 views on TikTok good?

It depends on your follower count and goals. For an account under 1,000 followers, 1,000 views is excellent (100%+ reach rate). For an account with 100,000 followers, 1,000 views is very low (1% reach). Compare your views to your follower count to determine if performance is strong.

How many views is considered viral on TikTok in 2025?

Most marketers consider 1 million+ views within a week to be viral. But virality is relative to your size. If you have 5,000 followers and hit 50,000 views, that's viral for you (10x your follower count). Focus on beating your personal benchmarks rather than chasing arbitrary numbers.

Why do some of my TikToks get no views?

Common reasons include: weak hook in the first 3 seconds (people scroll immediately), posting during low-activity hours, content that doesn't match your audience's interests, or TikTok flagging the video for review (which delays distribution). Also, the algorithm tests every video with a small audience first. If early viewers don't engage, promotion stops.

How do personal TikTok accounts get more views than business accounts?

Research shows personal accounts average 72% more views than business accounts. Personal content tends to be more authentic and entertaining, which the algorithm favors. Business accounts often create promotional or niche content with limited appeal. Brands that embrace creator-style content can close this gap.

What engagement rate should I aim for on TikTok?

Average engagement rate is 3-4% (engagements per view). Anything above 6% is strong. Top-performing content hits 8-10%+. If your engagement rate is below 2%, focus on creating content that prompts interaction (questions, controversial takes, calls to action) rather than passive viewing.

How can I tell if my TikTok views are above or below average for my follower count?

Calculate your reach rate: (average views per video / follower count) × 100. For small accounts (under 5K followers), 40%+ reach is good. For accounts with 50K-200K followers, 10-15% is solid. For accounts over 200K, even 5-10% reach is respectable. If you're consistently hitting these benchmarks, you're doing well.

Should I use TikTok ads to boost my views?

If you're a business, TikTok ads (especially Spark Ads) can be valuable for testing creative and amplifying winners. Start with small budgets to identify what works organically, then scale paid promotion on high-performing content. Tools like AdManage make it easy to test hundreds of variations and track which ads hit above-average performance in real-time.

Final Thoughts: Focus on Your Own Benchmarks

TikTok's "average" is a moving target skewed by viral outliers. The real value isn't in comparing yourself to a platform-wide mean of 18,000 views. It's in understanding what's normal for you, then systematically improving.

Track your personal baseline: views per follower, engagement rate, watch time. When you beat it, analyze why and replicate those wins. When you fall short, learn and adjust.

For brands running TikTok ads at scale, systematic creative testing is the path to consistent above-average performance. Platforms like AdManage give you the infrastructure to launch hundreds of variations, track performance in real-time, and double down on winners before trends fade.

The opportunity on TikTok is that every video has a shot at outperforming the averages if it strikes the right chord. Your next post could be the one that breaks out. Use the benchmarks in this guide to set realistic expectations, but don't let them limit your creative ambition.

After all, every viral video started with zero views. The difference between average and outstanding is often just a few strategic choices and the persistence to keep testing until you find what works.

Ready to stop guessing and start systematically beating your TikTok benchmarks? Check out AdManage's pricing to see how bulk launching and real-time alerts can help you identify and scale your best-performing TikTok ads.

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Cedric Yarish

🚀 Co-Founder @ AdManage.ai | Helping the world’s best marketers launch Meta ads 10x faster I’m Cedric Yarish, a performance marketer turned founder. At AdManage.ai, we’re building the fastest way to launch, test, and scale ads on Meta. In the last month alone, our platform helped clients launch over 250,000 ads—at scale, with precision, and without the usual bottlenecks. With 9+ years of experience and over $10M in optimized ad spend, I’ve helped brands like Photoroom, Nextdoor, Salesforce, and Google scale through creative testing and automation. Now, I’m focused on product-led growth—combining engineering and strategy to grow admanage.ai

Average TikTok Views in 2025: Benchmarks Explained