If you're running Pinterest ads at scale, you already know the pain: creating promoted pins one-by-one in Pinterest Ads Manager is tedious work. What should take minutes stretches into hours. You're configuring campaign settings, re-uploading creatives, and filling in ad group details — over and over again, row by row.
That's the "upload tax" — the hidden cost of manual ad creation that eats into your team's productivity and delays your campaigns from going live. Pinterest's native Bulk Editor helps, but it's unforgiving — one mismatched field across rows triggers a validation error, the CSV only works in English, and error messages are often cryptic.
Bulk Pinterest ad launch tools solve this by letting you create dozens (or hundreds) of promoted pin variations in a fraction of the time. The best ones can reduce a 100-ad launch from 3-4 hours down to 10-30 minutes — an 80-90% time savings on the upload process alone.
But with so many tools on the market, choosing the right one is a challenge in itself. Some focus purely on speed, others bundle in cross-platform management, and many come with pricing structures that can surprise you as you scale.
In this guide, we break down the 6 best bulk ad launch tools for Pinterest Ads in 2026. Every tool on this list can actually publish paid ads directly to Pinterest — no organic-only pin schedulers. For each, you'll get an honest look at what it does well, where it falls short, how much it costs, and who it's best suited for.
Top Recommendation (2026)
If your priority is maximum Pinterest ad format coverage + fastest launch execution at scale, AdManage.ai is our #1 overall recommendation. It delivers the best value for teams running high-volume Pinterest workflows, with reliable bulk publishing, Google Sheets templates, full pin format support, and multi-platform coverage — all at a flat rate that doesn't scale with your ad spend.
What to Look for in a Bulk Pinterest Ad Launch Tool
Before diving into the individual tools, it's worth understanding the features that actually matter when choosing a bulk Pinterest ad launcher. Not every tool is built the same, and the right pick depends on your workflow, team size, and ad volume.
Must-Have Features
- Direct API Publishing: The tool should publish ads directly to Pinterest via their Marketing API — not just export spreadsheets you have to import manually. CSV imports are fragile and add error risk.
- Pin Format Support: Your tool should support Standard Pins, Video Pins, Shopping Ads, and Carousel Pins — not just static images.
- Custom Naming Conventions: At scale, naming consistency is everything. Look for tools that let you define naming templates with dynamic variables.
- Bulk Creative Upload: Drag-and-drop upload for dozens of images and videos at once, with preview before publishing.
- Campaign Structure Control: The ability to create full campaign hierarchies (campaigns, ad groups, and ads) in one bulk operation.
Nice-to-Have Features
- Google Sheets Integration: Prepare hundreds of pins in a familiar spreadsheet format and upload directly.
- Campaign Presets / Templates: Save your most-used campaign structures and re-deploy them with one click.
- Multi-Platform Support: If you also run Meta, TikTok, or Snapchat ads, having one tool saves context-switching.
- Team Collaboration: Approval workflows, role-based access, and shared workspaces for agencies and larger teams.
- Pinterest Performance+ Support: Compatibility with Pinterest's AI-powered Performance+ campaign type for automated optimization.
Pricing Models to Understand
There are three common pricing structures, and the differences can have a major impact on your costs as you scale:
- Flat-rate pricing — One monthly fee regardless of ad spend or volume. Best for high-volume advertisers.
- Spend-based pricing — Your monthly cost scales with your ad spend. Can get expensive fast.
- Per-account pricing — You pay per connected ad account. Common with agency-focused tools.
> If you're spending $10K+/month on Pinterest ads, flat-rate pricing almost always delivers better value. A fixed monthly fee is dramatically cheaper than one that charges a percentage of your ad spend.
Understanding the Three Categories
Not all bulk Pinterest ad tools are built for the same purpose. They generally fall into three categories:
1. Pure Ad Launchers
Focus specifically on getting ads live faster. You bring the strategy, they handle execution. Examples: AdManage.ai, Kitchn.io
2. Platforms with Launching Features
Broader ad management platforms where bulk launching is one feature among many. Examples: Marin Software, Smartly.io, Birch/Revealbot
3. Native Platform Tools
Built-in tools provided by Pinterest themselves. Free but limited. Examples: Pinterest Bulk Editor
The 6 Best Bulk Pinterest Ad Launch Tools in 2026
1. AdManage.ai — Best Overall Value for Pinterest Bulk Launching
AdManage.ai is a feature-rich bulk ad launcher used by 200+ brands to bulk launch ads on Pinterest. It supports Standard Pins, Video Pins, Shopping Ads, and more — with Google Sheets templates for preparing hundreds of pins at once.
Key Features
- Direct API publishing to Pinterest — ads go live instantly
- Support for Standard Pins, Video Pins, Shopping Ads, and Carousel Pins
- Google Sheets templates for bulk preparation
- Dynamic naming conventions with custom variables
- Multi-platform support (Pinterest, Meta, TikTok, Snapchat, AppLovin)
- Cloud storage integration with Google Drive
- Team workspaces with multi-user access
Pros
- Best value at scale. Flat-rate pricing means your costs don't increase as your ad spend grows. At $10K+/month Pinterest spend, AdManage.ai costs a fraction of spend-based alternatives.
- Full pin format coverage. Supports Standard Pins, Video Pins, Shopping Ads, and Carousel Pins — not just static images.
- Google Sheets workflow. Prepare hundreds of pins in a familiar spreadsheet format and upload directly — perfect for teams managing campaigns at scale.
- Multi-platform consolidation. If you run ads on Pinterest, Meta, TikTok, Snapchat, and AppLovin, one tool replaces several.
- Cloud storage integration. Direct Google Drive connection for selecting creatives without downloading and re-uploading.
- Workspace management. Multiple workspaces for separating clients, teams, or brands.
Cons
- Higher base price. Starting around £499/month — higher entry point than spend-based tools at low ad spend levels.
- Steeper learning curve. More features means more complexity. Takes longer to master than simpler tools.
- No AI optimization. No AI-driven audience targeting or creative optimization built in.
Pricing: From £499/month — 7-day free trial
Best for: Agencies and brands running Pinterest campaigns at scale who need multi-platform launching with full pin format support. The flat-rate pricing makes it the best value for anyone spending $10K+/month.
2. Marin Software (MarinOne) — Best for Enterprise Cross-Channel Management
Marin Software offers advanced cross-channel campaign management with bulk upload capabilities for Pinterest and other advertising networks. Their advanced bidding algorithms process over 75 signals for optimization.
Key Features
- Cross-channel management (Pinterest, Meta, Google, Amazon)
- Advanced bidding algorithms with 75+ signal processing
- Bulk campaign upload and editing
- Custom bid modifiers for external market signals
- Forecasting tools for investment planning
- Unified reporting dashboard
Pros
- Advanced bidding. Algorithms that process over 75 signals provide sophisticated automated bid management across Pinterest campaigns.
- Cross-channel reach. Manage Pinterest alongside Google, Meta, and Amazon from a single dashboard.
- Forecasting. Predictive tools help you find the right level of marketing investment before committing budget.
- Enterprise-grade. Built for large-scale operations with robust reporting and analytics.
Cons
- Enterprise pricing. Custom pricing typically $1,000+/month — far more expensive than AdManage.ai for pure bulk launching capability.
- Complex setup. Enterprise onboarding process with dedicated account management required.
- Bulk launching is secondary. Primary focus is bid optimization and cross-channel management, not launch speed.
- Overkill for Pinterest-focused teams. If Pinterest is your main platform, you're paying for extensive cross-channel capabilities you won't use.
Pricing: Custom enterprise pricing (typically $1,000+/month)
Best for: Enterprise advertisers managing large Pinterest budgets alongside Google and Meta campaigns who need unified bid optimization.
3. Kitchn.io — Best for Team Workflows
Kitchn.io is a creative production and ad launching platform for teams that supports Pinterest alongside Meta, TikTok, and Snapchat with cloud storage integrations.
Key Features
- Direct API publishing to Pinterest
- Pinterest, Meta, TikTok, and Snapchat ad launching
- Cloud storage integration (Google Drive, Dropbox)
- Team collaboration with approval workflows
- Spreadsheet-based ad templates
- Naming convention builder
Pros
- Multi-platform launching. Supports Pinterest alongside Meta, TikTok, and Snapchat for cross-platform campaigns.
- Strong team features. Built-in approval workflows, shared asset libraries, and role-based access.
- Cloud storage integration. Pull creatives directly from Google Drive or Dropbox without downloading.
- Spreadsheet templates. Create Pinterest ads in bulk from Google Sheets or Airtable templates.
Cons
- Monthly upload limits. Plans come with caps on ads per month (250-2,000). Exceeding limits incurs overage fees that can quickly exceed AdManage.ai's flat rate.
- Expensive at scale. €199-€1,199/month plus potential overage charges for high-volume advertisers.
- Pinterest features less mature. Meta and TikTok integration is more developed than Pinterest capabilities.
- No AppLovin support. Fewer platform integrations than AdManage.ai.
Pricing: €199-€1,199/month (with upload caps) — 7-day free trial
Best for: Agency teams needing multi-platform support with collaboration features within predictable monthly volumes.
4. Smartly.io — Best Enterprise Automation Platform
Smartly.io is an enterprise-grade creative automation and ad management platform that handles bulk operations across Meta, TikTok, Pinterest, and Snapchat from a unified interface.
Key Features
- Cross-platform bulk management (Meta, TikTok, Pinterest, Snapchat)
- Creative automation with template-based ad generation
- Automated budget optimization
- Advanced reporting and analytics
- Campaign-level automation rules
Pros
- True cross-platform. Launch the same campaign structure across Pinterest, Meta, TikTok, and Snapchat simultaneously.
- Creative automation. Generate promoted pin variations automatically from templates, reducing creative production time.
- Enterprise reporting. Unified cross-platform analytics with custom dashboards and attribution models.
- Mature platform. Years of development with stable features and proven track record at scale.
Cons
- Enterprise pricing. Custom pricing typically starting at $2,500+/month. Far more expensive than AdManage.ai for the same bulk launching capability.
- Overkill for most teams. Designed for enterprise operations with $100K+/month ad spend across multiple platforms.
- Long onboarding. Complex setup process with dedicated account management required.
- Bulk launching is secondary. Creative automation and management are the focus, not pure launch speed.
Pricing: Custom enterprise pricing (typically $2,500+/month)
Best for: Enterprise advertisers running $100K+/month across multiple platforms who need unified campaign management and creative automation.
5. Birch (Revealbot) — Best for Automation Rules
Birch (formerly Revealbot) is a mature ad automation platform that supports Pinterest alongside Meta, Google, TikTok, and Snapchat. Its strength is post-launch automation rules and cross-platform management.
Key Features
- Multi-platform support: Meta, Google, TikTok, Snapchat, Pinterest
- Custom automation rules with complex conditions
- Bulk ad creation and management
- Custom metrics and dashboards
- Slack and email alerts
Pros
- Powerful automation engine. Create complex rules to automatically adjust budgets, pause underperformers, and scale winners on Pinterest.
- Multi-platform reach. Supports Pinterest alongside Meta, Google, TikTok, and Snapchat.
- Custom metrics. Build calculated metrics for dashboards and rules specific to Pinterest performance.
- Mature platform. Years in the market with stable, well-documented features.
Cons
- Spend-based pricing. $49-$1,799+/month scaling with ad spend. At high spend levels, costs far exceed AdManage.ai's flat rate.
- Pinterest support is secondary. Meta features are more mature than Pinterest capabilities.
- Launching isn't the focus. Bulk creation is secondary to post-launch automation.
- Complexity overhead. Powerful but complex to configure — significant setup investment required.
Pricing: $49-$1,799+/month (spend-based) — 14-day free trial
Best for: Advertisers wanting post-launch automation rules across Pinterest and other platforms who don't mind spend-based pricing.
6. Pinterest Bulk Editor (Native) — Best Free Option
Pinterest Bulk Editor is Pinterest's built-in tool that lets you create and manage thousands of ad campaigns at once using a CSV download/upload workflow.
Key Features
- CSV template download for structured bulk creation
- Edit existing campaigns via export/import
- Create new campaigns, ad groups, and ads in bulk
- Image upload support alongside CSV data
- Built into Pinterest Ads Manager — no extra tool needed
Pros
- Free. No additional cost beyond your Pinterest ad spend.
- Official tool. Maintained by Pinterest, guaranteed compatibility with latest features including Performance+.
- Full campaign creation. Create campaigns, ad groups, and ads all from one spreadsheet.
- Familiar workflow. Works within the Ads Manager interface you already know.
Cons
- Strict validation. Campaign and ad group details must be included in every row — missing or inconsistent data triggers mismatched settings errors.
- English-only CSV. The CSV file can only be downloaded and uploaded in English. Other languages are not supported.
- Cryptic error messages. When uploads fail, identifying what went wrong requires manual spreadsheet debugging.
- No creative preview. Cannot preview how promoted pins will look before publishing.
- No naming governance. No built-in naming templates or dynamic variables.
- No multi-platform support. Pinterest only — if you run ads elsewhere, you need separate tools.
Pricing: Free (included with Pinterest Ads Manager)
Best for: Advertisers with low volume who want to test bulk workflows without paying for a third-party tool. Upgrade to a dedicated tool like AdManage.ai once volume exceeds 20-30 ads per launch.
Quick Comparison: All 6 Tools at a Glance
By Price (Low to High)
- Pinterest Bulk Editor — Free
- Birch — $49-$1,799/month (spend-based)
- Kitchn.io — €199-€1,199/month (upload caps)
- AdManage.ai — From £499/month (flat-rate)
- Marin Software — Custom ($1,000+/month)
- Smartly.io — Custom ($2,500+/month)
By Value at Scale ($10K+/month spend)
- AdManage.ai — Flat-rate means cost stays fixed as spend grows. Best value at scale.
- Pinterest Bulk Editor — Free but limited. Good for low volume.
- Kitchn.io — Predictable pricing within upload caps. Overage fees can add up.
- Birch — Spend-based pricing escalates with success.
- Marin Software — Enterprise pricing justified only at very high spend with cross-channel needs.
- Smartly.io — Enterprise pricing justified only at $100K+/month spend.
By Best Use Case
- #1 fastest Pinterest bulk launching + best value at scale: AdManage.ai
- Multi-platform (Pinterest + Meta + TikTok + Snap + AppLovin): AdManage.ai
- Enterprise bid optimization: Marin Software
- Enterprise creative automation: Smartly.io
- Post-launch automation: Birch
- Agency teams: Kitchn.io, AdManage.ai
- Free / low volume: Pinterest Bulk Editor
Pin Format Support
- Full coverage (Standard, Video, Shopping, Carousel): AdManage.ai, Pinterest Bulk Editor
- Standard + Video: Kitchn.io, Smartly.io
- Platform-dependent: Birch, Marin Software
Why Use a Bulk Tool Instead of Pinterest Ads Manager
Pinterest Ads Manager is excellent for learning and managing small campaigns. But at scale, its limitations become painful:
Time Cost
Manual promoted pin creation takes approximately 3-5 minutes per variation. At 50 pins, that's 2.5-4 hours of repetitive work. A bulk tool reduces this to 15-30 minutes.
Strict Validation Requirements
Pinterest's Bulk Editor requires campaign and ad group details in every single row. Mismatched data across rows triggers validation errors, and the English-only CSV format limits international teams.
Error Recovery
When a bulk upload fails in Pinterest's native editor, you get vague error messages. Dedicated tools validate data before submission and provide clear, actionable error descriptions.
Learning Mode Protection
Pinterest campaigns enter a learning phase that takes approximately two weeks. Making changes during learning mode disrupts optimization. Bulk tools let you get campaigns right the first time, reducing the need for mid-learning edits.
Multi-Account Operations
If you manage multiple Pinterest ad accounts (common for agencies), switching between accounts in Ads Manager is slow. Bulk tools let you launch across multiple accounts from one interface.
Frequently Asked Questions
Do bulk-uploaded Pinterest ads perform differently?
No. Pinterest's algorithm treats all promoted pins the same regardless of creation method. Same auction, same learning phase, same optimization. The only difference is how long it took _you_ to create them.
What pin formats can I bulk-create?
Most dedicated bulk tools support Standard Pins and Video Pins. AdManage.ai and Pinterest's native Bulk Editor support the full range including Shopping Ads and Carousel Pins.
Can I use Pinterest's Performance+ campaigns with bulk tools?
Performance+ is Pinterest's AI-powered campaign type that automates targeting and bidding. Tools with direct API publishing (like AdManage.ai) can support Performance+ campaigns. The native Bulk Editor also supports Performance+ since it's maintained by Pinterest.
Flat-rate or spend-based pricing for Pinterest tools?
At $10K+/month Pinterest ad spend, flat-rate pricing is almost always cheaper. AdManage.ai's flat rate costs a fraction of what spend-based tools like Birch charge at the same spend level. The gap widens dramatically at higher spend.
Can I use multiple tools together?
Yes. A common stack is a bulk launcher (AdManage.ai) for fast promoted pin creation combined with an automation tool (Birch) for post-launch optimization and rules. Separating launch speed from automation often works better than forcing both into one tool.
How much time can I realistically save on Pinterest ad creation?
Most teams report 80-90% reduction in ad creation time. A 100-pin launch taking 3-4 hours manually completes in 15-30 minutes with a bulk tool. Over a month launching 500+ promoted pins, that's 15-20 hours saved.
Final Thoughts
The right bulk Pinterest ad launch tool depends on what you're optimizing for. If you want the best overall mix of speed, pin format support, multi-platform capability, and value at scale, AdManage.ai is the #1 pick. Its flat-rate pricing means you get better value the more you spend — unlike spend-based tools that punish your success.
What's clear is that manual promoted pin creation in Pinterest Ads Manager is no longer viable for advertisers running more than a handful of campaigns. The upload tax is real — and every hour spent on repetitive ad creation is an hour not spent on strategy, creative testing, and optimization.
Pick the tool that matches your workflow, budget, and growth trajectory. Most offer free trials, so you can test before committing. Start with one, measure the time saved, and scale from there.