If you're running AppLovin Axon campaigns at scale, you already know the pain: uploading creative sets one-by-one through the Axon Ads Manager is a time sink that doesn't scale. What should take minutes stretches into hours. You're re-uploading videos, configuring endcards, assigning creatives to campaigns — over and over again.
That's the "upload tax" — the hidden cost of manual creative management that eats into your team's productivity and delays your campaigns from going live. Axon's self-serve Ads Manager supports bulk creative uploads in the Media tab, but governance (naming, endcard templates, creative grouping) is entirely on you, and key performance indicators like CTR are still missing from the interface.
Bulk AppLovin ad launch tools solve this by letting you upload and launch dozens (or hundreds) of creative sets across multiple campaigns in a fraction of the time. The best ones can reduce a 100-creative launch from 3-4 hours down to 10-30 minutes — an 80-90% time savings on the upload process alone.
But with AppLovin's rapid evolution — rebranding as Axon in late 2025, launching the self-serve Ads Manager, and expanding from mobile apps to e-commerce — the tool landscape is shifting fast.
In this guide, we break down the 6 best bulk ad launch tools for AppLovin Axon in 2026. Every tool on this list can actually publish ads or creative sets to AppLovin. For each, you'll get an honest look at what it does well, where it falls short, how much it costs, and who it's best suited for.
Top Recommendation (2026)
If your priority is fastest creative set deployment + multi-platform coverage + best value at scale, AdManage.ai is our #1 overall recommendation. It delivers the best value for teams running high-volume AppLovin campaigns, with reliable bulk launching, Google Sheets integration, default endcard management, and support for 4 additional platforms — all at a flat rate that doesn't scale with your ad spend.
What to Look for in a Bulk AppLovin Axon Ad Launch Tool
Before diving into the individual tools, it's worth understanding the features that actually matter when choosing a bulk AppLovin launcher. Not every tool is built the same, and the right pick depends on your workflow, team size, and ad volume.
Must-Have Features
- Direct API Publishing: The tool should publish creative sets directly to AppLovin campaigns via their API — not just organize files for manual upload.
- Multi-Campaign Launching: Launch the same creative set to multiple campaigns simultaneously without duplicating work.
- Endcard Management: Set default endcards that automatically apply to all launches, or customize per creative set.
- Bulk Creative Upload: Drag-and-drop upload for dozens of videos, images, and playable ads at once.
- Custom Naming Conventions: At scale, naming consistency is essential for reporting and iteration tracking.
Nice-to-Have Features
- Google Sheets Integration: Manage creative assets in a familiar spreadsheet format and launch directly to AppLovin.
- Campaign Presets / Templates: Save your most-used campaign configurations and re-deploy them with one click.
- Multi-Platform Support: If you also run Meta, TikTok, or Snapchat ads, having one tool saves context-switching.
- Team Collaboration: Workspaces and role-based access for agencies and larger teams.
- Creative Performance Analytics: Track which creative sets perform best to inform iteration.
Pricing Models to Understand
There are three common pricing structures, and the differences can have a major impact on your costs as you scale:
- Flat-rate pricing — One monthly fee regardless of ad spend or volume. Best for high-volume advertisers.
- Spend-based pricing — Your monthly cost scales with your ad spend. Can get expensive fast with AppLovin's high CPIs.
- Free tools — AppLovin's native tools and SparkLabs are free but limited in bulk capabilities.
> If you're spending $10K+/month on AppLovin, flat-rate pricing almost always delivers better value. A flat-rate tool is dramatically cheaper than one that charges a percentage of your ad spend.
Understanding the Three Categories
Not all bulk AppLovin tools are built for the same purpose. They generally fall into three categories:
1. Pure Ad Launchers
Focus specifically on getting creative sets live faster across campaigns. You bring the strategy, they handle execution. Examples: AdManage.ai
2. Cross-Platform Management Tools
Broader mobile ad management platforms where AppLovin is one of many supported networks. Examples: XMP by Mobvista, Singular
3. Native Platform Tools
Built-in tools provided by AppLovin themselves. Free but limited in bulk capabilities. Examples: Axon Ads Manager, SparkLabs
The 6 Best Bulk AppLovin Axon Ad Launch Tools in 2026
1. AdManage.ai — Best Overall Value for AppLovin Bulk Launching
AdManage.ai is a feature-rich bulk ad launcher used by 200+ brands to bulk launch ads on AppLovin Axon. It lets you upload creative sets and launch them to multiple campaigns instantly, with default endcard management and Google Sheets integration.
Key Features
- Direct API publishing to AppLovin Axon — creative sets go live instantly
- Launch creative sets to multiple campaigns simultaneously
- Default endcard that automatically applies to all launches
- Google Sheets integration for managing creative assets at scale
- Upload videos, images, and endcards in bulk
- Dynamic naming conventions with custom variables
- Multi-platform: AppLovin, Meta, TikTok, Pinterest, Snapchat
- Team workspaces with multi-user access
Pros
- Best value at scale. Flat-rate pricing means your costs don't increase as your ad spend grows. At $10K+/month AppLovin spend, AdManage.ai costs a fraction of spend-based alternatives.
- Multi-campaign launching. Launch the same creative set to multiple AppLovin campaigns simultaneously — the single biggest time saver for UA teams.
- Default endcard management. Set a default endcard that automatically applies to all launches, eliminating repetitive endcard configuration.
- Google Sheets workflow. Manage creative assets in a familiar spreadsheet format and launch directly to AppLovin — perfect for teams managing campaigns at scale.
- 5-platform coverage. If you run ads on AppLovin, Meta, TikTok, Pinterest, and Snapchat, one tool replaces several.
- Workspace management. Multiple workspaces for separating clients, teams, or brands.
Cons
- Higher base price. Starting around £499/month — higher entry point than free native tools.
- Steeper learning curve. More features means more complexity. Takes longer to master than AppLovin's native interface.
- No AI creative optimization. No AI-driven creative testing or automated iteration built in (unlike SparkLabs).
Pricing: From £499/month — 7-day free trial
Best for: Mobile app and e-commerce advertisers running AppLovin campaigns at scale who need multi-campaign launching, endcard management, and multi-platform coverage. The flat-rate pricing makes it the best value for anyone spending $10K+/month.
2. Axon Ads Manager (Native) — Best Free Option
Axon Ads Manager is AppLovin's self-serve ad management platform, launched in mid-2025 and rebranded as Axon. The Media tab supports bulk creative uploads with rapid launch capabilities.
Key Features
- Bulk creative uploads in the Media tab
- Campaign creation and management
- AI-driven audience targeting (AXON engine)
- Performance reporting dashboard
- Self-serve interface with time-saving automation options
Pros
- Free. No additional cost beyond your AppLovin ad spend.
- Official tool. Maintained by AppLovin, guaranteed API compatibility and access to latest features.
- AI targeting. The AXON engine uses machine learning to optimize campaign performance automatically.
- Bulk creative uploads. The Media tab supports uploading multiple creative assets at once.
Cons
- Limited bulk launching. While the Media tab supports bulk uploads, launching the same creative set to multiple campaigns still requires manual repetition.
- Missing key metrics. Key performance indicators like CTR and conversion rate are still missing from the interface.
- No naming governance. No built-in naming templates or dynamic variables for creative organization.
- No multi-platform support. AppLovin only — if you run ads elsewhere, you need separate tools.
- Referral-only access. Initially launched on a referral-only basis. Access may still be limited.
- No endcard templates. No default endcard management — manual configuration required per launch.
Pricing: Free (included with AppLovin)
Best for: Advertisers with low creative volume who want to test AppLovin's native bulk upload without paying for a third-party tool. Upgrade to AdManage.ai once multi-campaign launches become frequent.
3. SparkLabs — Best for AI Creative Testing
SparkLabs is AppLovin's own creative testing platform that enables you to design, test, and iterate high-quality ad creatives with dynamic templates and AI-powered optimization.
Key Features
- Dynamic ad creation with customizable templates
- AI-powered creative optimization
- Video and playable ad creation tools
- Creative performance analytics
- Template-based iteration for rapid testing
Pros
- AI creative optimization. Automatically tests and finds the best-performing ad creatives, reducing manual iteration.
- Dynamic templates. Build high-quality video and playable ads with customizable templates — no design team needed.
- Native integration. Built by AppLovin, so creative assets flow directly into campaigns.
- Free to use. No additional cost beyond your AppLovin ad spend.
Cons
- Creative tool, not a launcher. SparkLabs creates and tests creatives but doesn't handle multi-campaign bulk launching.
- No multi-campaign deployment. Cannot launch the same creative set to multiple campaigns simultaneously.
- AppLovin-only. No support for other platforms. Creatives need to be separately adapted for Meta, TikTok, etc.
- Template constraints. Dynamic templates can feel limiting for brands with specific creative requirements.
Pricing: Free (included with AppLovin)
Best for: Advertisers who need AI-powered creative generation and testing for AppLovin but don't need bulk multi-campaign launching. Best combined with a launcher like AdManage.ai for deployment.
4. XMP by Mobvista — Best for Multi-Network Mobile UA
XMP (by Mobvista/Nativex) is a cross-channel media buying platform designed for mobile app marketers. It supports AppLovin alongside dozens of other mobile ad networks with bulk creative management capabilities.
Key Features
- Cross-network media buying (AppLovin, Meta, Google, TikTok, Unity, and 20+ networks)
- Bulk creative management and upload
- Multi-dimensional data analysis
- Automated campaign optimization
- Cross-network budget allocation
Pros
- Widest network coverage. Supports 20+ mobile ad networks including AppLovin, making it ideal for diversified UA strategies.
- Bulk creative management. Upload and manage creative assets across multiple networks from one interface.
- Data analytics. Multi-dimensional analysis across networks for unified performance views.
- Mobile UA focus. Built specifically for mobile app user acquisition, not repurposed from social ads.
Cons
- Complex pricing. Enterprise-style pricing based on ad spend and network count. Costs can be unpredictable.
- Mobile-only focus. Designed for app install campaigns. Not suitable for e-commerce or brand campaigns on AppLovin.
- AppLovin launching is basic. Multi-network support means no single platform gets deep integration — AppLovin bulk launching isn't as refined as AdManage.ai.
- Steep learning curve. Managing 20+ networks from one interface adds significant complexity.
Pricing: Custom pricing (enterprise)
Best for: Mobile app studios running UA campaigns across AppLovin and 10+ other ad networks who need unified cross-network management.
5. Singular — Best for Attribution + Campaign Management
Singular is a marketing analytics and attribution platform that includes campaign management capabilities across mobile ad networks including AppLovin.
Key Features
- Attribution and analytics across all mobile channels
- Campaign management for AppLovin and other networks
- Creative analytics with performance correlation
- Fraud prevention
- Cost aggregation across networks
- ROI reporting
Pros
- Unified attribution. Track attribution across AppLovin and all other channels from one source of truth.
- Creative analytics. Identify which AppLovin creatives drive the best performance with visual insights.
- Fraud prevention. Built-in fraud detection protects your AppLovin ad spend.
- Cost aggregation. Automatically pulls spend data from AppLovin and other networks for unified ROI reporting.
Cons
- Not a bulk launcher. Campaign management is secondary to analytics and attribution. Bulk creative launching isn't the focus.
- Enterprise pricing. Custom pricing that starts high — not accessible for small teams.
- AppLovin launching is basic. Can manage campaigns but doesn't offer the multi-campaign launch speed of dedicated tools like AdManage.ai.
- Analytics-first approach. If your primary need is launch speed, Singular isn't the right tool.
Pricing: Custom enterprise pricing
Best for: Mobile app marketers who need unified attribution and analytics across AppLovin and other networks, with campaign management as a secondary benefit.
6. Creatify — Best for AI Video Creative Generation
Creatify is an AI-powered video ad creation platform that can generate AppLovin-compatible video ads automatically, including support for Axon campaign setup directly from the platform.
Key Features
- AI-generated video ads from product URLs
- AppLovin Axon campaign setup integration
- AI avatars and voiceovers
- Bulk creative generation for A/B testing
- Template-based ad variations
Pros
- AI video generation. Create AppLovin-ready video ads from just a product URL — no videographer needed.
- Axon integration. Set up AppLovin Axon campaigns directly from Creatify with guided workflow.
- Bulk creative variations. Generate dozens of ad variations for A/B testing automatically.
- Affordable entry point. Starting from $29/month for individual creators.
Cons
- Creative tool, not a bulk launcher. Generates creatives and supports basic campaign setup but doesn't offer multi-campaign bulk launching.
- AI quality varies. AI-generated content may not match the quality of professional video production, especially for playable ads.
- Limited campaign management. Basic Axon campaign setup is no substitute for dedicated bulk launch capabilities.
- No endcard management. Cannot set default endcards or manage endcard templates across launches.
Pricing: From $29/month — Free tier available
Best for: Small teams who need AI-generated video creatives for AppLovin but don't need high-volume multi-campaign bulk launching.
Quick Comparison: All 6 Tools at a Glance
By Price (Low to High)
- Axon Ads Manager — Free
- SparkLabs — Free
- Creatify — From $29/month
- AdManage.ai — From £499/month (flat-rate)
- XMP by Mobvista — Custom (enterprise)
- Singular — Custom (enterprise)
By Value at Scale ($10K+/month spend)
- AdManage.ai — Flat-rate means cost stays fixed as spend grows. Best value at scale with multi-campaign launching and 5-platform coverage.
- Axon Ads Manager — Free but limited bulk launching. Good for low volume.
- SparkLabs — Free AI creative tool. Best combined with a launcher.
- XMP by Mobvista — Enterprise pricing but covers 20+ networks.
- Singular — Enterprise analytics platform. Launching is secondary.
- Creatify — Affordable creative generation. Not a launcher.
By Best Use Case
- #1 fastest AppLovin bulk launching + best value at scale: AdManage.ai
- Multi-platform (AppLovin + Meta + TikTok + Pinterest + Snap): AdManage.ai
- AI creative testing: SparkLabs
- AI video generation: Creatify
- Multi-network mobile UA: XMP by Mobvista
- Attribution + analytics: Singular
- Free / low volume: Axon Ads Manager
Multi-Campaign Launch Support
- Full multi-campaign launching: AdManage.ai
- Basic bulk upload (Media tab): Axon Ads Manager
- Creative generation only: SparkLabs, Creatify
- Campaign management (not launch-focused): XMP, Singular
Why Use a Bulk Tool Instead of Axon Ads Manager
AppLovin's Axon Ads Manager is a solid self-serve interface for managing campaigns. But at scale, its limitations become painful:
Time Cost
Manual creative set deployment takes approximately 3-5 minutes per campaign. If you're launching the same creative set to 20 campaigns, that's 60-100 minutes of repetitive clicking. A bulk tool like AdManage.ai does this in minutes.
Creative Governance
At scale, consistent naming conventions and endcard management are critical for tracking creative performance. Axon Ads Manager has no built-in naming templates, default endcards, or creative organization beyond basic folders.
Multi-Campaign Deployment
The biggest pain point: launching the same creative set to multiple campaigns. Axon's Media tab supports bulk uploads, but deploying those creatives across multiple campaigns still requires manual repetition. Dedicated tools automate this entirely.
Missing Metrics
Key performance indicators like CTR and conversion rate are still missing from Axon's interface. Dedicated tools often provide richer analytics or integrate with attribution platforms for complete visibility.
Multi-Platform Operations
If you run ads on AppLovin alongside Meta, TikTok, Pinterest, or Snapchat, managing separate tools for each platform creates operational overhead. A multi-platform launcher consolidates everything.
Frequently Asked Questions
Do bulk-uploaded AppLovin ads perform differently?
No. AppLovin's AXON algorithm treats all creatives the same regardless of how they were uploaded. Same auction, same optimization, same AI-driven targeting. The only difference is how long it took _you_ to deploy them.
Can I bulk-launch to multiple campaigns at once?
With AppLovin's native Axon Ads Manager, you can bulk-upload creatives to the Media tab, but deploying them to multiple campaigns is still manual. AdManage.ai is the only dedicated tool that supports true multi-campaign launching — deploying the same creative set across multiple campaigns in one action.
What about AppLovin's learning phase?
AppLovin recommends not making frequent budget or bid changes while campaigns are in their learning phase. Bulk launching helps by getting campaigns set up correctly the first time, reducing the need for mid-learning adjustments.
Flat-rate or spend-based pricing for AppLovin tools?
At $10K+/month AppLovin spend, flat-rate pricing is almost always cheaper. AdManage.ai's flat rate costs a fraction of what spend-based or enterprise-priced tools charge at the same spend level. This is especially important given AppLovin's typically high CPIs.
Can I use SparkLabs and a bulk launcher together?
Yes. A common workflow is using SparkLabs for AI creative generation and testing, then using AdManage.ai to bulk-deploy winning creatives across multiple campaigns. This combines AI-powered creative optimization with launch speed.
How much time can I realistically save on AppLovin ad management?
Most teams report 70-90% reduction in creative deployment time. A 20-campaign creative refresh taking 90+ minutes manually completes in under 10 minutes with a bulk tool. For teams managing 50+ active campaigns, the savings compound significantly.
Final Thoughts
The right bulk AppLovin Axon ad launch tool depends on what you're optimizing for. If you want the best overall mix of launch speed, multi-campaign deployment, endcard management, and value at scale, AdManage.ai is the #1 pick. Its flat-rate pricing means you get better value the more you spend — unlike enterprise platforms that charge based on network count or ad spend.
For AI creative generation, SparkLabs is the natural complement — use it to generate and test creatives, then use AdManage.ai to deploy winners at scale. For mobile app studios running UA across 10+ networks, XMP by Mobvista provides the widest network coverage.
What's clear is that manual creative deployment in Axon Ads Manager is no longer viable for advertisers running campaigns across multiple ad groups and campaign types. The upload tax is real — and every hour spent on repetitive creative management is an hour not spent on strategy, testing, and optimization.
Pick the tool that matches your workflow, budget, and growth trajectory. Most offer free trials, so you can test before committing. Start with one, measure the time saved, and scale from there.