If you're running paid ads, you've probably wondered what your competitors are doing with their landing pages. Not out of curiosity, but because those pages represent real intelligence: what offers they're pushing, what messaging converts, and where they're spending actual budget.

This guide shows you how to build a complete, continuously-updated database of every discoverable competitor landing page across Meta, TikTok, and Google.

We're talking about a systematic workflow you can run weekly, not just random ad library browsing.

Why Competitor Landing Pages Tell You More Than Ad Creatives

Most marketers miss this: the ad creative gets the click, but the landing page closes the deal. When you find a competitor's landing pages, you're seeing:

Their actual conversion strategy, not just their hooks

Which offers justify their ad spend

How they segment by market, product, or persona

What they're testing right now versus last quarter

A single competitor landing page tells you if they're running direct-to-checkout flows, lead magnets, quiz funnels, or advertorials. That's strategic intel you can't get from just seeing an ad.

How to Find Competitor Landing Pages on Meta Ads Library

Meta's Ad Library is the fastest path to competitor landing pages because you can actually click through from ads to their destinations. Here's the repeatable process:

Step 1: Find the Advertiser

Search by brand name, keyword, or even their URL in the Meta Ad Library. You can filter by country to see regional campaigns.

The key is getting to their Ad Details view, where Meta shows landing page links and ad versions.

For a comprehensive guide on using the Facebook Ads Library API programmatically, check out AdManage's detailed walkthrough on automating ad intelligence gathering.

Step 2: Extract Landing Pages

Open an ad's Ad Details section. Copy the landing page URL shown there. Record these essential details:

• Landing page URL

• Ad Library proof link (so you can validate context later)

• Geo filter you used

• Date first seen

Pro tip: Not all landing pages are created equal. Some get

100 in test budget, others get

100,000 in scale spend.

After acquiring AdScan.ai in December 2025, AdManage now provides estimated ad spend directly inside the Meta Ads Library, including newly available UK estimated spend data. This means you can prioritize the landing pages attached to actual budget and scaling behavior, not just test ads.

Finding "all" landing pages is easy if you click 1,000 ads blindly. Finding the 10-50 landing pages receiving meaningful spend is what drives real competitive intelligence.

Step 3: Document Everything

Don't just save URLs. Build a proper database with:

Field	Why It Matters
Competitor name	Organization
Platform source	Context for creative style
Ad proof link	Validation
Final URL	After redirects
Geo/Language	Regional variants
Funnel stage	Cold LP vs. checkout
Offer type	Discount, trial, demo

Without this structure, you end up with a "URL graveyard" instead of strategic intelligence.

How to Find Competitor Landing Pages on TikTok

TikTok's approach is more limited than Meta's but still valuable for EU/UK campaigns. The TikTok Commercial Content Library shows paid ads with:

Advertiser identity and "paid for by" information

First shown and last shown dates (ads with at least one view are stored for one year)

Reach estimates and targeting summary

The tricky part? TikTok's public documentation emphasizes advertiser metadata and reach more than clean destination URLs.

You can often see CTAs with hyperlinks on ads driving to landing pages, but the CCL help article doesn't guarantee a clean "destination URL" field like Meta does.

Your best approach:

Use the CCL for EU/UK ads where available

Click through on live TikTok ads you encounter

Build a systematic TikTok ads bulk upload workflow to test your learnings at scale

For teams doing this at scale, TikTok's Commercial Content APIs allow programmatic searches of ad metadata with EU data retention up to one year. The documented Get Ad Details endpoint shows fields like ad media, reach, and advertiser info, though you should validate destination URL exposure for your specific use case.

How to Find Competitor Landing Pages on Google Ads

Google's Ads Transparency Center lets you search by advertiser name or website and filter by region and date. You can see ad creatives, serving dates, and locations.

But there's a catch: some marketers report gaps in destination link visibility, particularly for certain display creative formats.

Google's advertiser verification policies tie Transparency Center data to verified advertisers, and what you can see varies by format and timing.

Platform Capabilities Comparison

Platform	URL Visibility	Geo Filtering	Spend Data	Historical Depth
Meta Ad Library	Excellent (direct links)	Yes (country-level)	Yes (via AdScan)	7 years
TikTok CCL	Limited (CTA-dependent)	EU/UK focus	Reach estimates	1 year
Google Transparency	Inconsistent (format-dependent)	Yes (region + date)	No	Varies by advertiser

Workarounds When Direct URLs Aren't Available:

Use the display URL shown in search ads (the green URL). It often leads to the landing page or at least the relevant site section.

Search by ad copy. If you find a specific headline, Google that exact phrase plus the competitor's brand name.

Try paid-search intelligence tools like Semrush, SpyFu, or Ahrefs for historical landing page data and search ad insights.

How to Use UTM Parameters to Find Competitor Landing Pages

Search engines often index landing pages with tracking parameters. Try these queries:


site:competitor.com utm_source=facebook
site:competitor.com utm_source=instagram
site:competitor.com utm_source=tiktok
site:competitor.com utm_medium=paid
site:competitor.com fbclid
site:competitor.com gclid

This won't find everything, but it frequently uncovers:

Old promo pages that are still live

Hidden funnel variants

Geo-specific landing pages

Partner or affiliate landing pages

When you find these, you're seeing landing pages that might not be actively advertised right now but reveal historical strategy and testing. Understanding UTM parameters for Facebook ads helps you decode competitor tracking strategies and build better attribution systems.

Best Paid Tools for Finding Competitor Landing Pages

PPC Intelligence Platforms

Tools like Semrush, SpyFu, and Ahrefs crawl Google search results regularly and log ads with their destination URLs. Here's the workflow:

In Semrush: Use the Advertising Research section. Enter your competitor's domain and view their paid keywords with destination URLs and ad copies.

In SpyFu: View Ad History for a domain. SpyFu shows all ads it's seen, including exact URLs and sometimes cached landing page images.

In Ahrefs: Check the Paid Search section under Site Explorer for keyword research, PPC ads, and landing page connections.

What to look for: If SpyFu shows an ad and landing page running for 12 months straight, it's likely working well. That's a money page worth studying.

An ad that ran briefly and disappeared? Probably a failed test.

Paid Search Intelligence Tool Comparison

Tool	Best For	Landing Page Data	Historical Depth	Price Range
Semrush	Comprehensive keyword research + ad tracking	URLs + ad copy + keywords	Multi-year	$$$$
SpyFu	Ad history + competitor tracking	URLs + cached screenshots	15+ years	$$$
Ahrefs	SEO + paid search crossover	URLs + keyword mapping	Multi-year	$$$$

Paid Search Landing Page Intelligence

Even if you can't see every creative, landing page analytics modules show which pages get the most paid search traffic, including estimated PPC spend per URL and the keywords driving traffic.

This is especially useful for discovering:

• Competitor "hero" landing pages receiving the most budget

• Which product or pricing pages are being funded with search ads

• Landing pages you missed in social ad libraries

How to Resolve Redirects and Normalize URLs

Competitors rarely send traffic directly to the final page. You need to capture both:

The observed URL (what you copied from the ad library)

The final destination (after redirects)

Quick redirect resolution using terminal:


curl -s -L -o /dev/null -w "%{url_effective}\n" "PASTE_URL_HERE"

Normalization Rules (Critical for Deduplication)

Strip click IDs like fbclid, gclid, and ttclid. Store UTM parameters separately (they're useful for attribution clues but shouldn't create 50 "unique" pages in your database).

Normalize trailing slashes and lowercase where appropriate.

Store a canonical key: domain + path.

Without normalization, you'll think a competitor has 500 landing pages when they actually have 50 with different tracking parameters.

How to Build Your Competitor Landing Page Database

Use a spreadsheet or Airtable with these columns:

Identity & Proof

• Competitor

• Platform (Meta/TikTok/Google)

• Ad proof link

• Date found

• Last checked

URL Capture

• Observed click URL

• Final URL (after redirects)

• Redirect chain (optional)

• Canonical URL key

• Geo/Language

• Device (mobile/desktop)

Funnel & Offer Tagging

• Funnel stage: Cold LP, Advertorial, Quiz, Product Page, Checkout, Lead Form, App Store, TikTok Shop

• Offer type: Discount, bundle, free trial, free shipping, lead magnet, demo, webinar

• Primary angle: Pain-focused, outcome-focused, social proof, authority, urgency, price anchoring, comparison

• ICP/persona targeted (if inferable)

• Notes: What's unique, what to test

Why this structure matters: Without these tags, you have a URL list. With them, you have a strategic map of competitor growth motions.

How to Turn Discovery Into Weekly Intelligence

Here's the cadence top teams use:

Intelligence Workflow Comparison

Frequency	Time Investment	Activities	Output
Weekly	30-60 minutes	Pull new ads from libraries for top 10-30 competitors; add new landing pages; flag changes	Updated database + test hypotheses
Monthly	2-4 hours	Structured review by funnel stage; build competitor playbook by category	Pattern analysis + strategic insights

Weekly Workflow (30-60 Minutes)

Pull new ads from Meta/TikTok/Google libraries for your top 10-30 competitors

Add new landing pages to your database

Flag changes: new offers, new funnel steps, price changes, new positioning angles

Turn flags into test hypotheses

Monthly Deep Dive (2-4 Hours)

Do a structured review by funnel stage:

Cold traffic pages: What messaging and proof elements are they using?

Mid-funnel pages: How is the offer architecture structured?

Checkout flows: What friction exists? What conversion levers are present?

Build a "competitor playbook" by category. Over time, you'll see patterns emerge.

Understanding how many ad creatives to test based on your competitor intelligence helps you plan proper testing volume for each landing page variant you want to validate.

How AdManage Helps You Test Landing Page Insights at Scale

Finding competitor landing pages is only valuable if you can ship tests quickly.

AdManage's product is built around compressing launch time and standardizing execution at high volume. When your competitor research yields "we should test 12 landing page variants × 8 creative angles," you need a system that can operationalize that 96-variant matrix fast.

Launch Directly From Google Sheets

If you've built a competitor analysis spreadsheet with landing page variants and angles, the AdManage Google Sheets Add-on supports launch drafts, exports, matching, and synchronization. This is the fastest path from intelligence to live tests.

Naming Conventions That Make Tests Trackable

You want your internal campaign naming to reflect competitor, funnel stage, angle, offer, and locale. AdManage's naming convention system includes date formatting and customization mechanics built for exactly this workflow.

When you're testing 50+ landing page variants inspired by competitor research, proper Facebook ad naming conventions become critical for tracking which competitor insight drove which winning test.

Preserve Social Proof While Scaling Winners

When competitor research reveals a winning angle and you want to scale fast, you need to preserve engagement on your best performing posts. AdManage supports launching using existing Post ID and Creative ID to keep social proof and engagement intact.

Learn more about how to preserve social proof when scaling Facebook ads to maximize the ROI from your competitor-inspired winners.

Get started with AdManage to launch your competitor-inspired tests at scale.

How to Monitor Landing Pages Over Time

Competitors change their pages constantly. You need continuous monitoring:

Change Monitoring Tools

Hexowatch or Pagecrawl.io: Set up alerts for changes on specific pages. If a competitor suddenly adds a testimonial or changes "20% off" to "30% off," you'll know immediately.

Visual Ping: Simple alternative for monitoring a short list of critical pages.

Competitor tracking platforms: Monitor competitors' landing pages automatically and show which ads are associated with each page. You get screenshots and alerts when something changes.

The goal is building your own competitor landing page swipe file that stays current without manual checking.

Public Swipe Files and Galleries

Some communities curate landing page examples:

DTC Landing Page Swipe Files: Collections of examples gathered from Facebook Ads Library for DTC brands. Interestingly, fewer than 6% of fast-growing DTC brands actually use custom landing pages for their ads; most send traffic to homepages or product pages. Those who do use custom pages are being smarter with their spend.

LanderLab, One Page Love, Growth.Design: Feature real landing page examples. Your competitor's page might be featured if it was notable.

Swipe file tools: Chrome extension support for Meta and TikTok Ad Libraries. Save ads to boards for inspiration along with their landing page links.

These can save time, but always verify if pages from swipe files are still current.

Ethics and Guardrails

This guide focuses on publicly accessible transparency libraries and legitimate competitive research, not bypassing access controls or copying creative 1:1.

Use competitor landing pages to:

✓ Understand market expectations

✓ Identify missing funnel steps

✓ Generate test hypotheses

✓ Improve your own customer experience

✗ Don't plagiarize copy or steal designs

✗ Don't scrape restricted systems

Frequently Asked Questions

Can I truly find all competitor landing pages?

You can find all discoverable landing pages tied to publicly visible ad libraries, indexed UTM footprints, and third-party capture tools.

But "all" is bounded by geo restrictions (TikTok CCL focuses on EEA/CH/UK), format restrictions with incomplete destination link visibility, and personalization routing.

Your goal isn't perfection; it's coverage plus monitoring.

What's the fastest way to do this for Meta?

Meta Ad Library plus a structured database template plus weekly cadence.

If you need budget prioritization to focus on high-spend ads, use spend-signal tooling like AdScan (per AdManage's December 2025 announcement).

What about TikTok landing pages outside EU/UK?

The Commercial Content Library focuses on EU/UK ads. For other regions, click through on live TikTok ads you encounter in-app, or use third-party ad intelligence platforms that specialize in TikTok ads data.

How do I handle redirect chains?

Use the curl command shown earlier or browser developer tools to follow redirects. Always store both the observed URL (from the ad library) and the final destination URL in your database.

Should I track login-gated landing pages?

Yes, but note the state. Some competitors use different landing pages for logged-in versus logged-out users.

If you can't access the logged-in state, note it in your database and monitor the public version.

How often should I update my competitor landing page database?

Weekly for top 10-30 competitors. Monthly for the extended list.

Set change monitoring alerts on their most important pages so you don't miss mid-cycle updates.

What if a competitor uses Instant Experiences or lead forms instead of landing pages?

Document those too. Instant Experiences (Meta) and TikTok Instant Pages are "landing pages" in function.

Note the format in your database. Lead forms can often be previewed in ad libraries.

Can I automate this entire process?

Partially. You can use Facebook ads automation principles for data collection via platform APIs.

Redirect resolution can be scripted. URL normalization can be automated with spreadsheet formulas.

The analysis and tagging part still benefits from human judgment.

How do I know which landing pages are actually working for my competitors?

Longevity is a strong signal. If a landing page has been receiving ad traffic for 6+ months, it's likely performing.

Tools like AdScan show spend estimates. Also watch for scaling behaviors: if a competitor suddenly increases ad volume to a specific page, they've probably validated it works.

What's the difference between a cold landing page and a mid-funnel landing page?

Cold landing pages assume no prior relationship. They explain the problem, introduce the solution, build trust, and ask for action (usually email or demo).

Mid-funnel pages assume awareness and focus on comparison, features, or specific objections.

Bottom-funnel pages assume intent and optimize for conversion with minimal friction.

How do I organize landing pages when competitors use A/B test variants?

Store each variant as a separate entry if the differences are meaningful (different offers, headlines, layouts).

If it's just minor copy tweaks, note it as "Variant A/B" in your database and track the parent URL.

Should I analyze mobile and desktop versions separately?

Yes, if your competitors use responsive designs that change significantly by device.

Many TikTok landing pages are mobile-optimized with simpler layouts and clearer CTAs than their desktop counterparts.

What if I find a competitor's landing page but can't find the associated ad?

This happens with older campaigns or paused ads. Document it anyway.

Search for the page URL in ad libraries to see if it surfaces. Check if it's still receiving paid traffic via analytics tools.

How do I turn landing page intelligence into actionable tests?

Create a hypothesis framework: "Competitor X is using [element]. We hypothesize this works because [reason]. We will test [our version] on [segment]."

Don't copy; adapt insights to your brand and value prop.

When you're ready to execute, understanding Facebook CBO vs ABO campaign structures helps you match the right budget optimization approach to your landing page testing strategy.

What tools work best for display and native ad landing pages?

AdBeat and AdClarity focus on display ads across networks.

For native ads (Outbrain, Taboola), specialized tools can show competitor ads and their linked landing pages.

Can I see which keywords competitors are bidding on with each landing page?

Yes, in paid-search tools like Semrush, SpyFu, and Ahrefs. They show keyword-to-ad-to-landing-page mapping for search ads.

How do I handle geo-restricted landing pages?

Use VPNs to access different geo versions, or use tools that simulate traffic from different regions.

Always note the geo in your database so you're comparing apples to apples.

What's the best way to share competitor landing page intelligence with my team?

A centralized Airtable or Google Sheet with proper tagging (funnel stage, offer type, angle) plus screenshot links.

Schedule weekly syncs to review new findings and turn them into test ideas.

Should I track competitor landing pages in languages I don't speak?

If those markets matter to your business, yes.

Use Google Translate for basic understanding and note language-specific patterns (social proof types, offer structures, urgency tactics).

How long should I keep old competitor landing pages in my database?

Archive them after 6-12 months of inactivity, but don't delete.

Historical data reveals seasonal patterns, failed experiments, and strategy evolution.

Launch your competitor-inspired campaigns faster with AdManage.

Final Thoughts

Finding all competitor ad landing pages isn't a one-time research project. It's an ongoing intelligence operation that should inform your testing roadmap every week.

The marketers who win aren't the ones who copy competitors. They're the ones who learn from the market, synthesize insights, and ship faster than anyone else.

Platform transparency tools and APIs change frequently. This guide prioritizes official platform documentation and vendor resources accessed in 2025, including sources updated in September-December 2025 where available.

Build your database. Run your weekly workflow. Turn intelligence into tests. And when you're ready to scale those tests at volume, AdManage compresses the time from hypothesis to live campaign so you can move faster than your competitors move.

For teams launching hundreds or thousands of ads monthly, understanding how to launch 1000 Facebook ads in one day transforms competitive intelligence into market advantage before competitors can react.

Start your free trial with AdManage today and turn competitor intelligence into scaling campaigns.

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Cedric Yarish

🚀 Co-Founder @ AdManage.ai | Helping the world’s best marketers launch Meta ads 10x faster I’m Cedric Yarish, a performance marketer turned founder. At AdManage.ai, we’re building the fastest way to launch, test, and scale ads on Meta. In the last month alone, our platform helped clients launch over 250,000 ads—at scale, with precision, and without the usual bottlenecks. With 9+ years of experience and over $10M in optimized ad spend, I’ve helped brands like Photoroom, Nextdoor, Salesforce, and Google scale through creative testing and automation. Now, I’m focused on product-led growth—combining engineering and strategy to grow admanage.ai

How to Find All Competitor Ad Landing Pages? (2026)