Wellness DTC
The 2.0 Brand
The 2.0 Brand scaled creative testing across multiple markets with a lean in-house team, while preserving naming discipline and launch quality.
3,248
Meta ads launched in 6 weeks
2-person
in-house team
“We were already moving fast. AdManage removes the friction from what we were doing every day and made it much easier to scale.”
Challenge
- Manual launch work in Ads Manager could not keep pace with creative velocity goals.
- The team needed clean naming and repeatable structure across markets.
- Winners had to move from testing to scaling campaigns without rework.
Solution
- Batch workflows replaced one-by-one setup for ad set duplication and launch.
- Template-based naming and copy libraries standardized execution.
- Existing Ads + Post ID workflows made it faster to scale proven creatives.
Outcomes
- 3,248 ads launched in 6 weeks.
- High-volume testing handled by a 2-person team.
- Faster execution with consistent campaign structure.
