How to Master Creative Planning Asset Management? (2025)
Stop wasting time searching for creative files. This guide shows you how to organize assets, speed up campaigns by 60%, and test more ad variations.
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Facebook Ads Not Delivering? How to Fix It (2025 Guide)
Is your Facebook ad not delivering? This guide breaks down the common causes, from budget issues to audience errors, and gives you actionable fixes.
You've spent hours crafting the perfect Facebook ad campaign. The targeting is dialed in, the creative looks great, and your budget is ready to go. You hit publish and wait for the results to roll in.
But nothing happens.
Your Ads Manager shows "Not delivering" next to your carefully planned campaign, and you're left wondering what went wrong. If this sounds familiar, you're not alone. Facebook ad delivery issues are one of the most common frustrations advertisers face, but the good news is that most causes have straightforward fixes.
This guide will walk you through everything you need to know about why your Facebook ads aren't delivering and exactly how to fix each issue. Whether you're dealing with policy rejections, technical errors, or mysterious auction problems, we'll help you get your campaigns back on track.
What Does "Not Delivering" Mean in Facebook Ads Manager?
When Meta's ad system shows "Not delivering," it means your active ads are getting zero impressions. Your budget isn't being spent because Facebook simply isn't showing your ads to anyone.
This is different from an ad that's running but performing poorly. With delivery issues, your ad never even enters the auction. It's sitting there, approved and active (or so you think), but completely invisible to your target audience.
How to Check If Your Facebook Ads Are Delivering
Open your Ads Manager and look at the Delivery column. You'll see one of several statuses:
Active → Your ad is running and entering auctions normally
In Review → Facebook is still checking your ad for policy compliance
Learning → Your ad is gathering data to optimize performance
Learning Limited → Running but can't optimize effectively (usually due to low volume)
Rejected → Your ad violated Facebook's advertising policies
Not Delivering → Approved but not running for some reason
If you see "Not delivering," hover over the status. Facebook often provides a sub-status or brief explanation like "Update required" or "Budget exhausted." This gives you your first clue about what's wrong.
12 Common Reasons Your Facebook Ads Aren't Delivering
Let's dig into each major cause and how to fix it. We've organized these from most common to least common based on what advertisers encounter in 2025.
Why Are My Facebook Ads Still in Review?
The Problem:
Every Facebook ad goes through a review process before it can start delivering. Most ads clear review within 24 hours, but during busy periods like Black Friday or holiday seasons, reviews can take significantly longer.
While your ad shows "In Review," it won't serve any impressions. This means you're losing valuable time, especially if you're trying to hit a tight campaign window.
Why It Happens:
Facebook's review system uses both automated checks and human reviewers. If your ad uses dynamic creative, falls into special ad categories (housing, credit, politics), or contains certain trigger keywords, it may get flagged for manual review. Some ads can take considerably longer than the standard 24-hour window.
How to Fix It:
① Plan ahead. Submit your ads 48+ hours before your campaign start date to account for review delays.
② Never edit ads during review. Any change resets the review clock and sends your ad to the back of the queue.
③ Check your account standing. If you have recent policy violations, reviews may take longer.
④ Contact support if needed. If an ad has been in review for more than 48 hours and it's time-sensitive, reach out to Meta Business Support to escalate.
Using AdManage's bulk ad launcher, you can bulk-create and launch ads as paused ahead of time. This lets you get all your campaigns reviewed and approved before your actual launch date, eliminating last-minute review delays. When you need to launch 1,000 ads in one day, planning ahead becomes critical.
Why Did Facebook Reject My Ad?
The Problem:
Your ad was reviewed and Facebook disapproved it due to a policy violation. A rejected ad shows "Rejected" status and will never deliver until you fix the issue and resubmit.
Facebook's advertising policies are extensive and surprisingly easy to violate, even for experienced advertisers. The rules cover everything from prohibited products to specific wording restrictions that aren't immediately obvious.
Common Rejection Reasons:
Violation Type | Examples |
Prohibited content | Weapons, illegal products, adult content, tobacco/vaping products |
Misleading claims | "Guaranteed results!" or unrealistic before-and-after images |
Inappropriate content | Violent, explicit, or shocking imagery |
Landing page issues | Broken links, mismatched content, or poor user experience |
Targeting violations | Ad copy that suggests you know personal traits ("Are you struggling with debt?") |
Format problems | Excessive ALL-CAPS or punctuation can trigger "sensational language" flags |
Meta's policy enforcement prioritizes certain categories like tobacco, weapons, and adult products for the highest scrutiny and rejection rates.
How to Fix It:
① Read the rejection notice carefully. Facebook tells you which specific policy was violated.
② Edit your ad to comply. Remove exaggerated promises, replace inappropriate images, or fix the landing page. Facebook also reviews your landing page, so make sure it matches your ad and doesn't have misleading content.
③ Resubmit for review once you've made the necessary changes.
④ Appeal if appropriate. If you genuinely believe your ad was wrongly disapproved, use the Account Quality tool to request a manual review.
⑤ Prevent future issues by staying current with Meta's advertising policies for your industry.
Pro tip: Facebook prohibits ad copy that implies knowledge of a user's personal situation. Phrases like "Are you broke and need a loan?" can get flagged even if they seem harmless. Keep your language general and avoid assumptions about the viewer.
Why Is My Facebook Ad Creative Unavailable?
The Problem:
Sometimes an ad can't deliver because the underlying creative is unavailable. This typically happens when you're boosting an existing Facebook or Instagram post that was later deleted, or when there are permission issues with the content.
Why It Happens:
Scenario | What's Wrong |
Deleted post | Someone removed the post you were boosting |
Permission issues | You lost admin/editor rights to the Page |
Shared post | You're trying to boost someone else's post (only original owners can promote) |
Product unavailable | The catalog item went out of stock or has errors |
Expired offer | The promotion's end date has passed |
How to Fix It:
For deleted posts: Restore the post if possible, or create a new one and update your ad to use it.
For permission issues: Verify your Facebook user still has proper access to the Page. If you're using a tool like AdManage to bulk-launch ads, make sure it has been granted the necessary Page and ad account permissions. You may need to re-authenticate and grant access to all relevant Pages.
For shared posts: Create your own version of the content on your Page, then promote that instead.
For product catalog issues: Check your Commerce Manager or product feed. Ensure the product ID is correct, all required fields are populated, and the item is in stock. AdManage's product catalog management features can help identify feed errors and keep your catalog synchronized.
After fixing the issue, toggle the ad off and back on to force Facebook to recheck the creative.
Why Did My Facebook Ad Payment Fail?
This is the big one. Payment failures are one of the leading causes of sudden delivery stoppages. If your credit card is declined, expired, or blocked by your bank, Facebook will immediately pause all your campaigns account-wide.
You'll typically see a bright red alert in your Ads Manager and receive an email notification about the billing issue. Until you resolve it, zero ads will deliver.
Why It Happens:
→ Expired credit card
→ Maxed out card or insufficient funds
→ Bank fraud protection blocking the charge
→ Direct debit or alternative payment method failures
Facebook's system immediately stops ads when payment fails to avoid running up charges it can't collect.
How to Fix It:
① Open Billing in your Ads Manager settings
② Update your payment method with a valid card or correct the expiration date
③ Retry the payment to clear any outstanding balance
④ Add a backup payment method as insurance (Meta data shows this significantly reduces payment-related pauses)
Once your payment clears, ads typically resume within minutes. Monitor your billing dashboard regularly, especially if you're approaching your billing threshold or your card expiry date.
Prevention tip: Set calendar reminders before your payment cards expire. Better yet, add a backup payment method today so you never experience unexpected campaign pauses.
What Happens When You Hit Your Account Spending Limit?
The Problem:
Facebook ad accounts can have an optional Account Spending Limit. When you hit this cap, all ads pause automatically across your entire account, even if individual campaign budgets still have room.
This can be confusing because your campaigns may show as "Active" but spend stays at zero and nothing delivers.
Why It Happens:
Many advertisers set a spending limit as a safety precaution and then forget about it. Months later, cumulative spend hits the threshold and triggers a pause. Spending limit caps represent a common oversight that catches advertisers by surprise.
How to Fix It:
Go to Ads Manager → Billing → Payment Settings and look for the Account Spending Limit section. You'll see if a cap is active and how much has been spent toward it.
Your options:
• Raise the limit → Increase it to a higher amount (e.g., from 2,000)
• Reset the counter → Reset the spent amount to start fresh
• Remove it entirely → Take off the cap if you no longer need that safety net
After adjusting the limit, un-pause your campaigns and ads will start delivering again.
What to Do If Your Facebook Ad Account Is Restricted
The Problem:
If Facebook flags your ad account or business for policy violations or suspicious activity, it can place restrictions ranging from temporary holds to permanent bans. When an account is disabled or under review, none of its ads will deliver.
Why It Happens:
Meta's systems look for:
• Repeated policy violations
• Suspicious payment activity
• Security issues (like account compromise)
• High ad rejection rates
• Business Manager problems like unverified business information
Sometimes even unintentional triggers (like using a new payment method from a different country) can flag an automated review.
How to Fix It:
① Check the Account Quality dashboard at business.facebook.com/accountquality
② Submit an appeal if your account is disabled, providing any requested verification
③ Resolve the root cause:
→ If too many ads were rejected, clean them up and be more careful with policy compliance
→ If payment fraud was suspected, confirm your business information with Facebook
→ If your Page has restrictions, follow the Page Quality section to appeal
Unfortunately, you often must wait for Facebook's review team. There's no magic shortcut. Use all available appeal channels and provide clear explanations.
Future prevention: Follow policies closely, appeal disapprovals promptly (so one rejection doesn't snowball), and keep account information current. If your business depends heavily on Facebook ads, consider having backup ad accounts or a Meta rep for emergencies.
Why Is My Budget Too Low for Facebook Ads to Deliver?
The Problem:
Your ad might be approved and active, but if your budget or bid is too restrictive, you'll win few or zero auctions. Facebook's system works on competitive bidding. A very low daily budget like $1 can get exhausted instantly or never even enter meaningful auctions.
Similarly, setting a manual bid cap way below market rates (like 1) means you'll lose every auction.
Why It Happens:
This typically affects advertisers trying to "test with tiny budgets" or those using aggressive manual bidding strategies. Facebook needs enough budget to gather data and learn. A $3/day budget on a conversion campaign might result in so few impressions that the algorithm can't optimize, essentially stalling the campaign.
How to Fix It:
Strategy | Action | Why It Works |
Give more budget headroom | Increase from 20-30/day | Gives algorithm room to work without spending it all |
Use Lowest Cost bidding | Switch from manual to automatic | Lets Facebook bid optimally without restrictions |
Research typical costs | Check industry benchmarks for CPC/CPM | Sets realistic bid caps in competitive range |
Consider lifetime budgets | Set lifetime budget with end date | Gives Facebook flexibility to pace spend across days |
Key insight: Don't starve Facebook's algorithm. A higher budget for the first few days helps the ad start delivering, and you can always scale down later once the campaign has momentum.
Tools like AdManage's Facebook ad cost calculator can help you estimate realistic budgets for your campaigns. If you're managing hundreds of ad variations and need to control costs without micromanaging each bid, AdManage's bulk ad launching system lets you set default bidding strategies and budget rules account-wide.
How to Fix "Audience Too Small" for Facebook Ads
The Problem:
You've defined such a tight target audience (through many filters, a tiny custom list, or an isolated location) that Facebook can't find enough people to serve ads to. Facebook requires a minimum audience size (typically around 1,000 people). If your targeting yields only a few hundred, the campaign may sit idle.
Why It Happens:
Hyper-targeting can backfire:
• Too many demographic filters → Age + multiple interests + behaviors + small location = tiny intersection
• Small custom audience → A customer list of 200 people won't give Facebook enough scale
• Geographic restrictions → Single ZIP code or very small town + other filters
• Multiple exclusions → Excluding too many segments accidentally eliminates most reachable users
How to Fix It:
Expand location or age ranges. If you targeted a tiny area, widen the radius or add nearby regions that make sense for your business.
Simplify interest targeting. Instead of 10 ultra-specific interests, use a few broader categories or enable Facebook's Advantage Detailed Targeting expansion.
Use Lookalike Audiences. A 1% lookalike of your best customers typically yields millions of people, giving Facebook plenty of room to optimize.
Leverage Advantage+ targeting. Facebook's Advantage+ allows the algorithm to expand beyond your set interests if it predicts better conversions.
Check the audience definition gauge in Ads Manager. Aim for at least the middle of the range for prospecting campaigns.
Quick fix: After expanding your targeting, the potential reach should increase and delivery should pick up within hours.
How to Fix Auction Overlap in Facebook Ads
The Problem:
You have multiple ads or ad sets targeting similar or identical audiences, causing them to compete in Facebook's auction. Facebook doesn't want to show a person two ads from the same advertiser simultaneously, so it throttles some ads to prevent internal competition.
The result? One ad delivers while the other sits idle, or both suffer from reduced reach.
Why It Happens:
Common scenarios:
→ Running multiple ad sets with identical broad targeting (especially duplicated campaigns)
→ Retargeting vs. prospecting overlap where your website visitors are also in your cold audience
→ Too many similar lookalikes that inadvertently target the same users
→ Aggressive segmentation by tiny differences (separate ad sets for each age or state) without exclusions
Facebook automatically prioritizes the ad with highest total value in overlap situations, which means some ad sets never get out of the gate.
How to Fix It:
Use the Audience Overlap Tool. In Ads Manager, go to Audiences, select two or more, and click "Show Audience Overlap". If you see high overlap percentages, those ad sets shouldn't run simultaneously.
Consolidate overlapping ad sets. Instead of running separate 1% and 2% lookalikes, combine them into one larger audience. Facebook's algorithm often performs better with fewer, larger ad sets than many small ones.
Use exclusions deliberately. Have your prospecting campaigns exclude people in your retargeting audiences (website visitors, page engagers) so there's no internal competition.
Differentiate by funnel stage. Structure campaigns clearly: one for cold audiences, one for re-engagement, one for retention. Each with distinct audiences so a user only falls into one campaign at a time.
When you're launching hundreds of ads daily across multiple accounts, overlap becomes a real operational challenge. AdManage's bulk launch system helps by letting you define naming conventions and audience exclusions at scale, so you can systematically prevent self-competition before ads even go live.
How to Improve Low Ad Relevance on Facebook
The Problem:
Facebook's algorithm favors ads that resonate with users. If your ad scores poorly on engagement or relevance, Facebook will reduce its delivery in favor of better-performing ads. In extreme cases, an ad with very low performance barely enters auctions, effectively getting sidelined.
Why It Happens:
Facebook provides three Ad Relevance Diagnostics: Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking. These compare your ad against others competing for the same audience. If you're ranking in the bottom 20%, it's a signal your ad isn't appealing.
Common causes:
Stale creatives → An ad that's been running too long suffers from audience fatigue
Weak copy or offer → Headlines or CTAs that don't resonate lead to low click-through rates
Poor targeting alignment → Showing luxury watches to people uninterested in luxury
Negative feedback → Users hiding or reporting your ad signals Facebook to throttle it
Marketers in 2025 note that Meta's system pauses low-CTR, low-quality ads faster than in previous years to protect user experience.
How to Fix It:
Refresh your creatives regularly. If performance is declining, test new images or videos. A/B test different visuals to find what your audience engages with. Check out our Facebook ad creative testing framework for systematic approaches to creative testing.
Optimize ad copy and CTA. Make sure your headline immediately addresses a pain point or interest. Include a clear, compelling call-to-action.
Leverage social proof. Ads with existing comments, likes, and shares tend to attract more engagement. One strategy is to use the same post ID for new ads to preserve social proof. (AdManage supports Post ID preservation specifically for this reason, letting you launch ads with existing engagement to create a positive performance cycle.)
Monitor Ad Relevance Diagnostics. Check Quality, Engagement, and Conversion rankings for your ads in Ads Manager. If one is "Below Average (bottom 20%)," focus your improvements there.
Reset the learning if needed. Sometimes an ad just bombs. It's worth pausing it and launching a fresh ad with new creative rather than trying to salvage something with poor history.
Why Isn't Facebook Optimizing My Conversion Campaign?
The Problem:
You set a conversion goal that's too difficult to achieve given your data, and Facebook's algorithm struggles to find converters. For example, optimizing a brand-new campaign for Purchases when you have no prior purchase data often results in Facebook finding few conversion opportunities, causing the ad set to stall with minimal impressions.
Why It Happens:
Facebook's machine learning needs conversion events to optimize. If you choose a deep-funnel event (Purchase, Lead) but hardly anyone is converting, the system doesn't get the signals it needs. It might spend very cautiously or barely at all.
This commonly happens with:
• New pixels with no historical data
• New campaigns with no prior conversion history
• Rare conversion events (high-ticket purchases)
• Short conversion windows
How to Fix It:
Start with a higher-funnel event. Instead of optimizing for Purchase on a brand-new campaign, start with Add to Cart, View Content, or Landing Page Views. These happen more frequently, so Facebook can gather the 50+ events per week needed to optimize.
Switch to simpler objectives temporarily. You could optimize for Link Clicks or Landing Page Views just to get traffic and build pixel data, then switch to conversions after you have momentum.
Check Learning Phase indicators. If your ad set shows "Learning Limited" with few result events, your optimization goal is likely too narrow. Broaden the audience, increase budget, or switch to a higher-funnel event.
Verify pixel setup. Technical issues can cause zero recorded conversions. Use Events Manager testing tools to verify your Meta Pixel or Conversions API is firing properly.
Gradually move deeper. Once you see consistent Add-to-Cart or Lead events, create a new campaign optimizing for the next step. Because you've built up history, Facebook will have an easier time finding purchasers.
Key principle: Don't ask Facebook to perform miracles with no data. Feed it easier goals first, then progress to deeper conversion events as you build momentum.
How to Fix Facebook Ad Scheduling Issues
The Problem:
Sometimes ads don't deliver simply because they're not in an active schedule. The start date might be in the future, the end date has passed, or day-parting settings are preventing current delivery.
Why It Happens:
Common pitfalls:
→ Start date set in the future → The campaign won't run until that date/time
→ End date already passed → Delivery stops even if budget remains
→ Time zone misunderstandings → Your ad account uses a different time zone than you expected
→ Day-parting restrictions → Ads only run during certain hours by design
→ Campaign manually paused → One level is off while others are on
How to Fix It:
① Check start and end dates at campaign and ad set level. Extend the end date if it's elapsed, or adjust the start date to today.
② Understand your ad account time zone. It's set when you create the account and can't be changed without creating a new account. Schedule times are based on that zone, so adjust your settings accordingly.
③ Review day-parting settings. If your ads only run 1 hour per day, consider whether that's truly optimal or just overly restrictive. AdManage lets you schedule Meta ads with precise timing controls.
④ Toggle paused campaigns back to active. Facebook typically resumes delivery within 15 minutes.
When you're bulk-launching campaigns with AdManage, you can set global scheduling defaults and launch ads as paused for review. This prevents accidental timing issues and lets you control exactly when hundreds of campaigns go live simultaneously.
How to Troubleshoot Facebook Ads Not Delivering
When you encounter a "Not delivering" status, follow this systematic approach:
Step 1: Check Account Status
Look for payment issues or account restrictions first, as these halt everything account-wide.
→ Go to Billing and verify payment method is valid
→ Check Account Quality for restrictions or violations
→ Look for any bright red alerts in Ads Manager
Step 2: Examine Ad Status
Check if the ad is:
→ Still in review (wait or contact support if over 48 hours)
→ Rejected (fix policy violation and resubmit)
→ Showing "Update required" (usually creative or technical issue)
Step 3: Inspect Targeting and Budget
→ Is the audience too small? (Under 1,000 people)
→ Is the budget too low? (Under $10/day for most campaigns)
→ Are there audience overlaps? (Use the Overlap tool)
→ Is there an account spending limit? (Check Payment Settings)
Step 4: Review Ad Quality Metrics
→ Check CTR and engagement rates
→ Look at Ad Relevance Diagnostics (Quality, Engagement, Conversion rankings)
→ Assess whether creatives need refreshing
Step 5: Verify Scheduling
→ Confirm start and end dates are correct
→ Check for day-parting restrictions
→ Ensure campaign/ad set/ad are all toggled ON
By working through these steps methodically, you'll typically pinpoint the issue quickly and can apply the specific fix from our list above.
How to Prevent Facebook Ads From Not Delivering
Prevention beats troubleshooting. Here's how to avoid delivery issues before they happen:
Plan Ahead for Reviews
Submit ads 2-3 days before your launch date, especially for time-sensitive campaigns or during busy periods. Create ads as paused drafts so they clear review before you need them live. AdManage's bulk ad launcher makes this process seamless by letting you prepare and queue campaigns ahead of time.
Stay Policy-Compliant
Regularly review Meta's advertising policies for your industry. Before launching:
• Double-check ad copy for prohibited language
• Verify images comply with content rules
• Ensure landing pages match ad claims and provide good UX
• For special ad categories (housing, credit, politics), declare them properly
Monitor Account Health
• Keep billing information current and add a backup payment method
• Remove or manage account spending limits so they don't surprise you
• Check Account Quality weekly for warnings
• Update payment cards before expiration dates
Use Reasonable Budgets and Bids
• Give new campaigns healthy budgets for the first few days
• Use automated bidding (Lowest Cost) unless you have strong data supporting manual bids
• Avoid ultra-aggressive bid caps that strangle delivery
Structure Audiences Intelligently
• Minimize audience overlaps using exclusions
• Ensure each prospecting ad set has at least a few hundred thousand potential reach
• Use the Audience Overlap tool regularly if running many segments
• Consolidate similar audiences rather than fragmenting them
Refresh Creatives Proactively
• Rotate in new creatives every 2-4 weeks
• Monitor engagement metrics and replace declining ads before they tank
• Keep ad frequency under 5 to avoid fatigue
Build Conversion Data Gradually
• Start with easier objectives (Add-to-Cart, View Content) before optimizing for purchases
• Verify pixel and event setup works correctly
• Give new campaigns time to exit the learning phase
Use Ad Management Tools
When you're managing high volumes of campaigns, manual setup errors multiply quickly. Tools like AdManage help by:
• Enforcing naming conventions and defaults → Reduces human error like missing page permissions or incorrect scheduling with standardized Facebook ad naming conventions
• Bulk launching as paused → Get all ads reviewed and approved before launch day using Facebook ads bulk upload
• Standardizing UTM parameters → Ensures tracking is consistent with proper UTM parameters for Facebook ads
• Centralized monitoring → Catch issues like missing permissions or setup errors at launch time with comprehensive Facebook ads dashboards
With AdManage, you can launch 1,000+ ad variations across Meta and TikTok with structured controls that prevent the common delivery pitfalls we've covered. When every ad follows the same battle-tested setup rules through Facebook ads automation, you spend less time troubleshooting and more time optimizing performance.
What You Need to Know About Facebook Ads Not Delivering
Facebook ads not delivering is a solvable problem. The key is methodical troubleshooting:
① Start with account-level issues (billing, restrictions)
② Check ad-specific problems (review status, rejections, technical errors)
③ Examine campaign settings (budget, targeting, scheduling)
④ Assess performance factors (relevance, optimization goals)
Most delivery issues have straightforward fixes once identified. By understanding these 12 common causes and following the solutions we've outlined, you'll ensure your ads reach your target audience consistently.
The bottom line: When your ads aren't delivering, don't panic. Work through the checklist, fix the specific issue, and get back to focusing on what really matters (optimizing and driving results).
Common Questions About Facebook Ads Not Delivering
Q: How long does it take for Facebook ads to start delivering after approval?
A: Once your ad clears review and is approved, it typically starts delivering within 15-30 minutes. If it's been longer and the ad still shows "Not delivering," work through our troubleshooting checklist to identify the issue.
Q: Can I speed up the Facebook ad review process?
A: The review process is mostly automated and can't be rushed. You can avoid delays by submitting ads 48+ hours before your launch date, ensuring policy compliance, and not editing ads while they're in review (which resets the clock).
Q: What's the minimum daily budget needed for Facebook ads to deliver?
A: While Facebook technically allows budgets as low as 10-20/day for most campaigns to give the algorithm enough room to optimize. Conversion campaigns may need $30-50/day minimum to exit the learning phase efficiently.
Q: Why do some of my ads deliver while others with the same targeting don't?
A: This is likely auction overlap. When multiple ads target similar audiences, Facebook prioritizes the one with the highest total value and throttles the others. Use the Audience Overlap tool and add exclusions to prevent self-competition.
Q: How do I know if my audience is too narrow?
A: In Ads Manager, the audience definition gauge will show "too specific" if your potential reach is too small. Generally, aim for at least a few hundred thousand people for prospecting campaigns. For retargeting, smaller audiences are acceptable but may need longer time windows.
Q: Can Facebook reject my ad even if it doesn't violate any obvious policies?
A: Yes. Some policy violations aren't obvious (like using ALL-CAPS excessively, implying knowledge of personal traits, or having landing page issues). Always read the rejection notice carefully, and when in doubt, appeal the decision if you genuinely believe the ad complies.
Q: What should I do if my Facebook ad account is disabled?
A: Go to business.facebook.com/accountquality and submit an appeal with any requested documentation. Be prepared to verify your identity and business information. Response times vary, but most appeals are reviewed within a few days. In the meantime, ensure you've resolved whatever triggered the restriction.
Q: How can I bulk-launch ads without running into delivery issues?
A: Use a tool like AdManage that enforces consistent setup rules across all your campaigns. By standardizing naming conventions, UTM parameters, permissions, and scheduling, you reduce the human errors that cause delivery problems when launching at scale. Get started with AdManage to see how bulk launching with proper controls prevents delivery headaches.
Q: Do I need to worry about auction overlap if I'm only running a few campaigns?
A: If you're running 2-3 campaigns with clearly different audiences (like one prospecting, one retargeting), overlap probably isn't your issue. But if you have multiple prospecting campaigns or several ad sets within one campaign all targeting similar demographics, check the Overlap tool to be safe.
Q: Why did my ads suddenly stop delivering when they were working fine yesterday?
A: Sudden delivery stoppages are almost always caused by payment failures or account spending limit caps. Check your billing status first. If payment is fine, verify your account spending limit hasn't been reached and that no account restrictions were placed overnight.
Ready to Fix Your Facebook Ad Delivery Issues?
Now you have a complete roadmap for diagnosing and fixing Facebook ad delivery problems. The next time you see "Not delivering" in your Ads Manager, you'll know exactly where to look and how to fix it.
But prevention is better than troubleshooting.
If you're tired of manual setup errors, permission issues, and mysterious delivery problems, AdManage can help. Our platform lets you bulk-launch hundreds or thousands of Facebook and TikTok ads with enforced standards that prevent the common delivery pitfalls we've covered today.
✓ Launch ads as paused for review ahead of time
✓ Standardize naming, UTMs, and default settings account-wide
✓ Preserve Post IDs to maintain social proof
✓ Catch permission and setup errors before launch
✓ Monitor all your campaigns from one dashboard
Stop wasting time troubleshooting delivery issues and start focusing on creative testing and optimization. See pricing and get started with AdManage to streamline your ad operations and eliminate delivery headaches for good.
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