Most app marketers track 20+ metrics. You only need 3.

Here's what I learned after managing growth for multiple 7-figure apps like Photoroom and more…

Most app marketers get lost in the data jungle:

• They track every possible metric (creating noise)
• Or focus only on vanity metrics (missing the real signals)

But the best performing apps do something different. Here's are the 3 buckets of metrics I use when thinking about app growth:

1. Blended Performance Metric 📈

• This can be either ARR/MRR/Revenue that you use an indicator of progress
• Helps you understand if you're moving in the right direction with your marketing
• This is your highest point of truth

2. Customer Economics Metric 💰

• LTV per paying customer (segmented by country)
• Trial-to-paid conversion rate
• These two metrics are combined to determine your maximum bid in facebook/google

3. Subscriber Health Metric ❤️

• Active subscriptions trend
• Monthly Churn rate
• Refund rate as a health check

Real World Example

Let me break this down with a real example: One app was seeing a 37% trial conversion rate with a $40 LTV in the US. This meant we could profitably bid up to $15 for new users while maintaining healthy margins.